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The Third Pillar of Modern Healthcare

Penrod

Personalizing the Patient Experience with CRM At the core of the EWA is customer relationship management (CRM) – but not as you’ve known it. CRM systems were built to manage customer relationships in retail or service industries; however, a CRM within an EWA makes patient care genuinely personal.

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Measuring the Success of Your Healthcare Marketing Campaigns

LEVO Health

Google Analytics , marketing automation platforms, and customer relationship management (CRM) systems are all used by the most successful healthcare organizations to measure ROI. When used correctly, call tracking can be a powerful tool to measure the success of your healthcare marketing campaigns.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.