World of DTC Marketing
NOVEMBER 10, 2020
SUMMARY : Pfizer’s 90 percent effectiveness is very impressive, but the rate is based on a relatively small number of people and the data has not been peer-reviewed but today headlines rule the news, not content. You need to ask yourself why in the hell Pfizer’s CEO would say that their vaccine is 90% effective when there is a lot more testing and review of data needed.
Medical Device Success
NOVEMBER 8, 2020
Reading time: 2 – 3 minutes Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable. He roled up his sleeves, did his research and put into action a unique social media campaign. No agency help. No formal marketing automation campaign.
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Integrity Solutions
NOVEMBER 13, 2020
The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. But 2020 has been at a whole other level. As we make our way to the end of this incredibly tumultuous and challenging year, sales teams in pharmaceuticals, biotech, medical device and diagnostic compani
Clarity Engagement Solutions
NOVEMBER 9, 2020
The feedback from our clients is consistent. Access to decision-makers is getting more difficult. More consolidation; more complexity; more competition. New buyers; new buying criteria & processes; new players. The old approaches aren’t working and glossy marketing material and iPads are ineffective. However, pharma companies are increasingly recognizing that true customer alignment is vital for success.
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World of DTC Marketing
NOVEMBER 11, 2020
SUMMARY: Social media continues to be used by online health seekers, but there is also a high level of health misinformation. Using social media for DTC can be effective if you have a story to tell in short messages. Still, DTC marketers should be aware of what’s being said around certain health conditions via social media. BMS has been running an ad for Optivio on Twitter that makes no sense because of FDA guidelines.
MedTechVets
NOVEMBER 13, 2020
Connecting last jigsaw puzzle piece. When you start searching for jobs, you need to know what the boundaries are for jobs that will meet your requirements. This way you are efficient and targeted in your approach to finding the right role. If you do not do this, you may waste a lot of time that could instead be focused on the right opportunities. For example, what motivates you to wake up every morning and do great work?
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Clarity Engagement Solutions
NOVEMBER 9, 2020
Traditionally the pharma industry relied on the volume of prescriptions made. The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. The product was then targeted to specific physicians and dispensed to pharmacies. Thus, market access involved little engagement with a small set of stakeholders.In emerging markets, market access as a corporate function is still not as well structured as it is in developed ma
World of DTC Marketing
NOVEMBER 9, 2020
SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. Over the years, I am very proud to say that I’ve been involved in a LOT of qual and quant research. I’ve seen that, while people will turn to social media for health information, they seldom make treatment decisions based on what they find.
pharmaphorum
NOVEMBER 12, 2020
The five new NIHR national Patient Recruitment Centres (PRCs) are set to shape the future of commercial clinical trials in the UK by offering new ways to conduct late-phase, large-scale research projects. This pharmaphorum webinar, held in association with the National Institute for Health Research (NIHR), takes place on Thursday 12th November, 14:00 GMT / 15:00 CET and will introduce the new NIHR national Patient Recruitment Centres and look at how the PRCs will take a patient-centric approach
Pharma Marketing Network
NOVEMBER 12, 2020
Healthcare Internet Conference ( HCIC) | November 16-19, 2020 | VIRTUAL. Greystone.Net’s annual Healthcare Internet Conference (HCIC) is the premier conference for healthcare marketing, IT, web, data analytics, business development, public relations and communication leaders who are responsible for their organization’s public-facing websites, intranets, portals, social channels, mobile strategy and CRM strategies.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Clarity Engagement Solutions
NOVEMBER 9, 2020
How you reward Key Account Managers is seen as a critical ingredient in the overall success of any Key Account Management KAM strategy. The role of a key account manager requires effective coordination of a web of complex activities. The idea behind a well-structured Key Account Management (KAM) reward program, is that the recipient should be compensated in alignment with the value they bring to their organisation’s customer engagement efforts and their individual performance.
World of DTC Marketing
NOVEMBER 13, 2020
SUMMARY: Big pharma is still using outdated bureaucratic processes for everything from hiring to implementing marketing tactics to the point the industry is becoming more bloated. Unless employees challenge the status quo, DTC marketing will continue down a path to irrelevance. How long does it take to hire a new pharma employee? Would you believe the answer is between 4.5 and 6 weeks?
Clarify Health
NOVEMBER 11, 2020
Ten experts, including our CEO, Jean Drouin, MD , contributed to the November issue of PM360, “Data Overload—The Best Ways to Manage and Interpret Data.” Experts from across the life sciences industry shared their point of view on what it will take to use the right data at the right time. Jean zoomed in on the micro-targeting trend happening within the commercialization organization.
Silver Line CRM
NOVEMBER 11, 2020
Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition — takes the right technologies at the right time. .
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Clarity Engagement Solutions
NOVEMBER 9, 2020
3 CRITICAL INSIGHTS THAT CANNOT BE IGNORED. Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. Why? Because the changing dynamics make it more complex day by day. Let’s take the ecosystem definition as an example and extend it: ‘’A healthcare customer ecosystem is an interconnected set of entities and organizations each playing a role in providing healthcare to a geographic-specific patient population.’’.
MobileLocker
NOVEMBER 11, 2020
The key to success for pharmaceutical companies today: Making patients their top priority. See how you can become known for treating customers like royalty. The post How to: Be Known as THE Pharma Company That Puts Patients First appeared first on MobileLocker.
Clarify Health
NOVEMBER 11, 2020
Ten experts, including our CEO, Jean Drouin, MD, contributed to the November issue of PM360, “Data Overload—The Best Ways to Manage and Interpret Data.” Experts from across the life sciences industry shared their point of view on what it will take to use the right data at the right time. Jean zoomed in on [.].
Pharma Marketing Network
NOVEMBER 11, 2020
Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. This event focused on the many different changes that are happening in pharma marketing due to COVID and what the industry’s future may look like.
Speaker: Dr. Ben Locwin - Biopharmaceutical Executive & Healthcare Futurist
What will the future hold for clinical research? A recent draft from the FDA provides valuable insight. In "Optimizing the Dosage of Human Prescription Drugs and Biological Products for the Treatment of Oncologic Diseases," the FDA notes that "targeted therapies demonstrate different dose-response relationships compared to cytotoxic chemotherapy, such that doses below the Maximum Tolerated Dose (MTD) may have similar efficacy to the MTD but with fewer toxicities.
Clarity Engagement Solutions
NOVEMBER 9, 2020
We have highlighted 5 quick tips for MSL to aid them through the process when engaging with KOL’s. The primary purpose of Medical Science Liaison MSL is to establish and maintain peer-peer relationships with leading physicians, referred to as Key Opinion Leaders KOL’s, at major academic institutions and clinics. Define the engagement role.
CLD, Inc.
NOVEMBER 12, 2020
Learn how Snap Camera and augmented reality (AR) custom Lenses can elevate your virtual classroom training and web meetings.
World of DTC Marketing
NOVEMBER 9, 2020
GOOD MORNING: The future of Biogen’s potential blockbuster Alzheimer’s treatment was thrown back into doubt on Friday when an unusually combative scientific panel contradicted the positive conclusions of staff at the US drug regulator. This drug may be nothing but a lifesaver to Alzheimer’s patients. More than 5 million Americans of all ages have Alzheimer’s.
Clarity Engagement Solutions
NOVEMBER 9, 2020
Our Objections Handling and Commitment cards address 5 common objection techniques from Key Decision Makers and outlines methods to gain commitment from KDMs. Sometimes the complexity of our sales environments makes us forget that the simplest approach is often the most effective. You have researched and prepared yourself before engaging with stakeholders.
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When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.
Clarity Engagement Solutions
NOVEMBER 9, 2020
Why train Medical Science Liaisons in account management? MSL’s don’t need to understand the account management process, right? Wrong. The time has come for medical affairs teams to embrace an account management mindset for increased relevancy and effectiveness while still maintaining appropriate firewalls with the commercial sales forces… Medical Science Liaisons have long been recognized for their deep technical, scientific knowledge.
Clarity Engagement Solutions
NOVEMBER 9, 2020
The feedback from our clients is consistent. Access to decision-makers is getting more difficult. More consolidation; more complexity; more competition. New buyers; new buying criteria & processes; new players. The old approaches aren’t working and glossy marketing material and iPads are ineffective. However, pharma companies are increasingly recognizing that true customer alignment is vital for success.
Clarity Engagement Solutions
NOVEMBER 9, 2020
Traditionally the pharma industry relied on the volume of prescriptions made. The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. The product was then targeted to specific physicians and dispensed to pharmacies. Thus, market access involved little engagement with a small set of stakeholders.In emerging markets, market access as a corporate function is still not as well structured as it is in developed ma
Clarity Engagement Solutions
NOVEMBER 9, 2020
How you reward Key Account Managers is seen as a critical ingredient in the overall success of any Key Account Management KAM strategy. The role of a key account manager requires effective coordination of a web of complex activities. . The idea behind a well-structured Key Account Management (KAM) reward program, is that the recipient should be compensated in alignment with the value they bring to their organisation’s customer engagement efforts and their individual performance.
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Clinical research has entered a new era, one that requires real-time analytics and visualization to allow trial leaders to work collaboratively and to develop, at the click of a mouse, deep insights that enable proactive study management. Learn how Revvity Signals helps drug developers deliver clinical trial data insights in real-time using a fast and flexible data and analytics platform to empower data-driven decision-making.
Clarity Engagement Solutions
NOVEMBER 9, 2020
3 CRITICAL INSIGHTS THAT CANNOT BE IGNORED. Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. Why? Because the changing dynamics make it more complex day by day. Let’s take the ecosystem definition as an example and extend it: ‘’A healthcare customer ecosystem is an interconnected set of entities and organizations each playing a role in providing healthcare to a geographic-specific patient population.’’.
World of DTC Marketing
NOVEMBER 12, 2020
SUMMARY: According to The Washington Post “President Trump is lashing out at the Food and Drug Administration following a disclosure Monday that an experimental coronavirus vaccine from pharmaceutical giant Pfizer is more than 90 percent effective, convinced the timing — six days after Election Day — proves the “medical deep state” deliberately tried to sabotage his electoral prospects by delaying the results and Azar is agreeing with him.
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