July, 2022

Amazon’s big gamble

World of DTC Marketing

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake?

Episode 93 – Corporate Accounts…What Has Changed with Frank Ripullo II, Managing Partner, Excelerant Consulting

Medical Device Success

Reading time: 2 – 3 minutes. Great insights and advice on Corporate Accounts in MedTech. Multiple factors have impacted the relationships between MedTech companies and their customers over the past 2 years.

Connecting your Digital Health Strategy from Clinical to Commercial


Thursday, July 21st 2022 at 11am EST, 8am PST, 5pm CEST Join this webinar to hear industry thought leaders discuss how data and experiences serve clinical and commercial needs, explore which platforms and technologies can enable a robust digital health ecosystem, and share recommendations for building a digital health strategy fit for your business.


California’s low-cost insulin plans receive $100m manufacturing boost

Pharmaceutical Technology

Insulin prices made the headlines again as California governor Gavin Newsom announced plans on 7 July for the state to manufacture low-cost insulin.

Brain-Computer Interfaces at Home: Interview with Dr. Solzbacher of Blackrock Neurotech


Blackrock Neurotech , a medtech company based in Salt Lake City, has pioneered an array of brain-computer interface technologies.

Personalizing the Cancer Patient Journey

Pharma Marketing Network

In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points.

More Trending

Episode 94 – Value Based Care and MedTech with Douglas Jacobs, MD, Chief Transformation Officer, Center for Medicare, CMS

Medical Device Success

Reading time: 2 – 3 minutes. You can’t talk about Value Based Care without including CMS and the Center for Medicare in the conversation. In many of the past episodes on VBC we repeatedly refer to Medicare.

Digital Engagement is Only as Good as the First-Party Data It Provides


First-party insights bridge marketing and sales to deliver better HCP experiences.

Sales 100

Is biotech facing a long bear market?

Pharmaceutical Technology

Talks of a bear market in the biotech sector do not seem to pass, with news of companies falling into administration and layoffs becoming a recurrence.

Lupus discovery lends clues to the fight against long COVID


So far, pharma has yet to provide an answer for long COVID. But award-winning lupus research by Yale professor Akiko Iwasaki help lead the way

Leads 97

Automating Biopharma Manufacturing


Automation and digitalization work together in the digital plant.

AbbVie Exploits Offshore Subsidiaries to Avoid Paying Taxes

World of DTC Marketing

In 2020, over 75% of AbbVie’s’ sales were made to American consumers, yet only 1% of AbbVie’s’ income was reported in the United States for tax purposes.

Episode 92 – Win, Win, Win in the C-Suite with Wael Barsoum, MD, President and Chief Transformation Officer, HOPCo

Medical Device Success

Reading time: 2 – 3 minutes. How does MedTech be part of the Win, Win, Win with providers, payers and patients as hospital systems move toward Value Based Care models? The challenge of crossing the chasm between Fee For Service and Value Based Care intrigued Wael Barsoum, MD.

AI-Powered Robot Accelerates Medical Research


Researchers at the RIKEN Center for Biosystems Dynamics Research in Japan have developed an AI-powered robotic system that can perform laboratory experiments in regenerative medicine, learn from the results, and perform iterative rounds of experimentation to achieve a certain goal.

Entrance of novel therapies will drive Niemann-Pick type C disease market growth

Pharmaceutical Technology

According to GlobalData’s recent Niemann-Pick Type C (NPC): Opportunity Analysis and Forecast to 2031 report, the NPC market is expected to see significant growth during 2021–31.

It Takes a Village: How Pharma Can Help Address the Mental Health and Substance Abuse Crisis


The COVID-19 pandemic led to an increase in depression and anxiety, along with an increase in opioid use and overdose. At the same time, emergency needs for COVID-19 vaccination and treatment captured the health community’s attention, and the focus on substance abuse treatment faltered.

I Saw the Future of Global Pharmaceutical Production in India


Guest contributor Frederic Kahn discusses the state of the Indian pharmaceutical manufacturing industry.

The continued shame of pharma

World of DTC Marketing

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses.

Pharma 215

Democrats think they've found a balance between drug innovation and pricing negotiation


A look at Congress’ push to pass drug pricing reform and why the latest attempt could actually succeed


Self-Powered Implant Tracks Spinal Fusion Healing


Engineers at the University of Pittsburgh created a self-powered implant that can track spinal healing while also providing mechanical support.

Do generics producers have what it takes to tackle complex and specialty drugs?

Pharmaceutical Technology

With decreasing margins on the horizon, pharma manufacturers have long shown an interest in specialty generics, which is only expected to rise in the future.

6 Important Messages When Marketing Healthcare to Gen Z


A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives.

Press Ganey on New Healthcare Consumer Experience Trends

Referral MD

Pharma’s platinum handcuffs

World of DTC Marketing

To address the “retention” problem, pharma companies are paying employees exorbitant salaries. The problem with that system is that people do whatever they need to to “hold onto” their high-paying jobs and become employees who are content not to excel.

Pharma 216

The earlier the better: New consortium leverages infant screening to accelerate treatment


Inozyme Pharma has joined a genomic sequencing program developing a novel rapid test for 388 genetic diseases

[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

Healthcare Success

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume.

GSK acquires US-based Sierra Oncology for $1.9bn

Pharmaceutical Technology

GlaxoSmithKline (GSK) has completed the acquisition of all outstanding shares of US-based Sierra Oncology in a deal totalling $1.9bn (£1.6bn), in cash. In April this year, GSK entered an agreement for the acquisition of Sierra Oncology for $55 per share.

Using Behavioral Science to MOVE—Not Nudge—Patients to Take Their Medications


Increased adherence to medication represents the single biggest opportunity for the pharmaceutical industry to help improve patient outcomes while also growing revenues and reducing health costs across the wider system.

Face Mask Deactivates SARS-CoV-2 Spike Protein


Researchers at the University of Kentucky created a novel membrane that can enzymatically degrade the SARS-CoV-2 spike protein, rendering the virus inactive.

Are digital pharmacies the answer?

World of DTC Marketing

Digital pharmacies seem to be springing up everywhere. Allowing patients to order medications online and get delivery via Fed-Ex or the mail does offer time savings. Still, without a significant value (lower costs), they may not find an audience.

Behind Pfizer's new quest to target a 'transformation' in pharma


A combined venture with Roivant — called Priovant Therapeutics — is looking to be a forerunner in the burgeoning autoimmune disease market

Cipla Limited – Hiring Diploma Chemical Engineering/ B.E. / B.Tech Chemical for Freshers & Experienced -Apply Now

Pharma Pathway

Cipla Limited – Hiring Diploma Chemical Engineering/ B.E. B.Tech Chemical for Freshers & Experienced -Apply Now. Job Description. Company Profile. Cipla Limited is an Indian multinational pharmaceutical company, headquartered in Mumbai, India.

Russia’s focus on domestic pharma production could shield it from sanctions’ effects

Pharmaceutical Technology

Russia is an already insular country and its worldview has tended to be self-contained, but this has hardened in the face of recent sanctions and counter-sanctions imposed during the war with Ukraine.

Improving Patient Portal Engagement with Pharma Content


Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement.