July, 2022

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Amazon’s big gamble

World of DTC Marketing

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake?

Marketing 232
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Episode 93 – Corporate Accounts…What Has Changed with Frank Ripullo II, Managing Partner, Excelerant Consulting

Medical Device Success

Reading time: 2 – 3 minutes. Great insights and advice on Corporate Accounts in MedTech. Multiple factors have impacted the relationships between MedTech companies and their customers over the past 2 years.

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Trending Sources

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AstraZeneca reports sales drop for Evusheld. Why is the variant-busting COVID med underachieving?

Fierce Pharma

AstraZeneca reports sales drop for Evusheld. Why is the variant-busting COVID med underachieving? kdunleavy. Fri, 07/29/2022 - 10:10

Sales 285
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Connecting your Digital Health Strategy from Clinical to Commercial

PharmExec

Thursday, July 21st 2022 at 11am EST, 8am PST, 5pm CEST Join this webinar to hear industry thought leaders discuss how data and experiences serve clinical and commercial needs, explore which platforms and technologies can enable a robust digital health ecosystem, and share recommendations for building a digital health strategy fit for your business.

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Personalizing the Cancer Patient Journey

Pharma Marketing Network

In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points.

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Brain-Computer Interfaces at Home: Interview with Dr. Solzbacher of Blackrock Neurotech

Medgadget

Blackrock Neurotech , a medtech company based in Salt Lake City, has pioneered an array of brain-computer interface technologies.

More Trending

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Episode 94 – Value Based Care and MedTech with Douglas Jacobs, MD, Chief Transformation Officer, Center for Medicare, CMS

Medical Device Success

Reading time: 2 – 3 minutes. You can’t talk about Value Based Care without including CMS and the Center for Medicare in the conversation. In many of the past episodes on VBC we repeatedly refer to Medicare.

Medical 130
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Pfizer, Flynn Pharma slapped with £70 million fine for massive price hike on epilepsy drug

Fierce Pharma

Pfizer, Flynn Pharma slapped with £70 million fine for massive price hike on epilepsy drug. zbecker. Thu, 07/21/2022 - 10:19

Pharma 283
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Digital Engagement is Only as Good as the First-Party Data It Provides

PharmExec

First-party insights bridge marketing and sales to deliver better HCP experiences.

Sales 100
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Lupus discovery lends clues to the fight against long COVID

PharmaVoice

So far, pharma has yet to provide an answer for long COVID. But award-winning lupus research by Yale professor Akiko Iwasaki help lead the way

Leads 97
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Automating Biopharma Manufacturing

PharmaTech

Automation and digitalization work together in the digital plant.

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The fairytale of DTC TV ads

World of DTC Marketing

The pandemic is changing consumer behavior, and there is zero chance they will return to their carefree spending ways. Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales.

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Episode 92 – Win, Win, Win in the C-Suite with Wael Barsoum, MD, President and Chief Transformation Officer, HOPCo

Medical Device Success

Reading time: 2 – 3 minutes. How does MedTech be part of the Win, Win, Win with providers, payers and patients as hospital systems move toward Value Based Care models? The challenge of crossing the chasm between Fee For Service and Value Based Care intrigued Wael Barsoum, MD.

Medical 130
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Nothing to Seagen here: Merck remains mum on merger

Fierce Pharma

Nothing to Seagen here: Merck remains mum on merger. kdunleavy. Thu, 07/28/2022 - 10:24

Pharma 281
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AI-Powered Robot Accelerates Medical Research

Medgadget

Researchers at the RIKEN Center for Biosystems Dynamics Research in Japan have developed an AI-powered robotic system that can perform laboratory experiments in regenerative medicine, learn from the results, and perform iterative rounds of experimentation to achieve a certain goal.

Medical 95
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It Takes a Village: How Pharma Can Help Address the Mental Health and Substance Abuse Crisis

PM360

The COVID-19 pandemic led to an increase in depression and anxiety, along with an increase in opioid use and overdose. At the same time, emergency needs for COVID-19 vaccination and treatment captured the health community’s attention, and the focus on substance abuse treatment faltered.

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First-ever injectable HIV prevention drug to be produced generically

Pharma IQ

Generic versions of new HIV prevention drug to be produced in low and lower-middle income regions

Pharma 130
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The continued shame of pharma

World of DTC Marketing

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses.

Pharma 214
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I Saw the Future of Global Pharmaceutical Production in India

PharmaTech

Guest contributor Frederic Kahn discusses the state of the Indian pharmaceutical manufacturing industry.

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Lilly taps Triastek to use 3D printing for gut-targeted drug delivery

Fierce Pharma

Lilly taps Triastek to use 3D printing for gut-targeted drug delivery. ntaylor. Mon, 07/18/2022 - 06:46

Pharma 276
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Face Mask Deactivates SARS-CoV-2 Spike Protein

Medgadget

Researchers at the University of Kentucky created a novel membrane that can enzymatically degrade the SARS-CoV-2 spike protein, rendering the virus inactive.

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Democrats think they've found a balance between drug innovation and pricing negotiation

PharmaVoice

A look at Congress’ push to pass drug pricing reform and why the latest attempt could actually succeed

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First monkeypox vaccine approved as WHO declares emergency

Pharma IQ

Bavarian Nordic gets approval for monkeypox vaccine as WHO declares global health emergency

Pharma 130
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Pharma’s platinum handcuffs

World of DTC Marketing

To address the “retention” problem, pharma companies are paying employees exorbitant salaries. The problem with that system is that people do whatever they need to to “hold onto” their high-paying jobs and become employees who are content not to excel.

Pharma 214
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6 Important Messages When Marketing Healthcare to Gen Z

PM360

A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives.

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Novo Nordisk, Eli Lilly poised to divvy up obesity market that could be worth $50B in 2030: analysts

Fierce Pharma

Novo Nordisk, Eli Lilly poised to divvy up obesity market that could be worth $50B in 2030: analysts. fkansteiner. Fri, 07/15/2022 - 11:22

Marketing 264
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Self-Powered Implant Tracks Spinal Fusion Healing

Medgadget

Engineers at the University of Pittsburgh created a self-powered implant that can track spinal healing while also providing mechanical support.

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The earlier the better: New consortium leverages infant screening to accelerate treatment

PharmaVoice

Inozyme Pharma has joined a genomic sequencing program developing a novel rapid test for 388 genetic diseases

Pharma 87
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Highlights from Pharma IQ Live: Transforming drug discovery with AI

Pharma IQ

Key takeaways from Pharma IQ Live: Transforming drug discovery with AI

Pharma 130
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Are digital pharmacies the answer?

World of DTC Marketing

Digital pharmacies seem to be springing up everywhere. Allowing patients to order medications online and get delivery via Fed-Ex or the mail does offer time savings. Still, without a significant value (lower costs), they may not find an audience.

Marketing 206
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Using Behavioral Science to MOVE—Not Nudge—Patients to Take Their Medications

PM360

Increased adherence to medication represents the single biggest opportunity for the pharmaceutical industry to help improve patient outcomes while also growing revenues and reducing health costs across the wider system.

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Moderna's omicron booster triggers stronger response against subvariants than its original shot, company says

Fierce Pharma

Moderna's omicron booster triggers stronger response against subvariants than its original shot, company says. zbecker. Mon, 07/11/2022 - 10:44

Pharma 264
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Press Ganey on New Healthcare Consumer Experience Trends

Referral MD

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Behind Pfizer's new quest to target a 'transformation' in pharma

PharmaVoice

A combined venture with Roivant — called Priovant Therapeutics — is looking to be a forerunner in the burgeoning autoimmune disease market