article thumbnail

How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 61
article thumbnail

Medical Sales Strategies: How to Drive Doctors’ Recommendations

MaBiCo

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Mount Sinai Doctors Vote to Strike Over Pay, Benefits Disparities

MedCity News

Resident physicians at Mount Sinai’s Elmhurst Hospital in Queens have voted to authorize a strike.

Doctors 112
article thumbnail

The debate on DTC marketing is going to heat up again

World of DTC Marketing

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need. Still, the gatekeeper continues to be their doctor.

Marketing 285
article thumbnail

Do patients care about accelerated approval drugs?

World of DTC Marketing

Accelerated Approval allows for early access to drugs and biologics based on initial evidence of safety and effectiveness, while confirmatory studies required to verify clinical benefits are ongoing. The program was codified into law under the Food and Drug Safety and Innovation Act (FDASIA) in 2012. Do patients care? Do patients care?

Patients 200
article thumbnail

Sales Rep and Physician Relationship from a Physician’s Perspective

MedCepts

This article deals on the psychology of selling to physicians. In the medical trade, it is normal for the physician to interact with numerous medical representatives. Normally, a physician would choose and deal with a few reps on a regular basis. The Exceptional Sales Representative and Physician Relationship.

article thumbnail

The Use Of Qr Codes For Patient & Physician Support

Celeritas

One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. Many hospitals want to support their physicians in expanding their expertise by providing useful educational resources. Now hospitals and elderly homes can ensure the safety of their charges.