Contrarian Sales Techniques

FEBRUARY 26, 2023

The paper was presented at the International Conference on Pharmaceutical Research and Development (IPRDC) in Kuala Lumpur, Malaysia, in June 2017. It is noteworthy that Malaysia has a pharmaceutical manufacturing sector that almost exclusively produces generic drugs, with sales revenues amounting to only 1.5%

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World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01

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Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. 2021 pharmaceutical industry trends — and how you can implement them.

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European Pharmaceutical Review

SEPTEMBER 20, 2022

This interchangeability refers to the fact that a reference medicine can be substituted by a biosimilar, without risk, side effects or outcomes different to the original drug. Clinically, it is common practice for doctors to rotate patients between different biologics. New regulatory guidance could lead to UK biosimilar boom.

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Medicine Side effects Safety Doctors 95

European Pharmaceutical Review

NOVEMBER 24, 2022

Daniel Baker, a doctoral student in Cell and Molecular Biology in the Perelman School of Medicine at the University of Pennsylvania and June noted that although larger studies and longer-term follow-up are needed to confirm the study data, the findings are promising.

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PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. One participant summed up these perceptions by stating “It’s a pharmaceutical site, you know. InCrowd also uncovered some other surprising doctor perceptions.

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Contrarian Sales Techniques

DECEMBER 6, 2023

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. They seem to have an air of confidence, backed by the promise of modern medicine.

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Medical Ethics Education Healthcare Provider 52

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” With AI-powered chatbots and services, patients can access the information they need more efficiently.

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Pharma Marketing Network

MARCH 23, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience.

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PM360

MAY 25, 2023

They’re wonderful medications, blockbuster sales, but real side effects. Another side effect that tends to be related to weight gain is the metabolic syndrome, which increases your risk for cardiac events and that increases your risk for sudden death and heart attacks. Do they have any side effects associated with them?

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World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. What’s more, 40 percent of those subjects suffered side effects, including severe brain swelling. government.

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Pharma Marketing Network

MARCH 25, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience.

Pharma 52

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PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. One reason why is a lack of supplementary materials about test results and treatments.

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European Pharmaceutical Review

OCTOBER 20, 2022

These are all diseases that are highly prevalent in the population and are generally treated with drugs that are broadly immunosuppressive; while some of these drugs are beneficial and do ameliorate some symptoms, these patients experience side effects including increased susceptibility to infections. Gene Therapy. 5 Aug 2022.

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Pharmaceutical Technology

AUGUST 12, 2022

Its content is pertinent given the upcoming FDA Advisory Committee (AdCom) for Amylyx Pharmaceuticals’ ALS drug AMX0035 on 7 September. Sanofi's Rilutek, which has generic versions available, has shown a 35% survival benefit in stage 4 ALS, but the drug has several side effects which affect the patient’s quality of life.

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PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Care providers can view adherence data, patient-reported side effects, and connect directly to their patients if needed. But it is not a simple answer.

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Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. What pages on your site do they engage with?

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Celeritas

SEPTEMBER 26, 2022

One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. During an emergency , however, when effective communication might not be possible, or the patient may not be in the right state of mind to provide entry, quickly scanning the bracelet can save time and lives.

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Celeritas

SEPTEMBER 25, 2022

With nothing to distract them but posters, visitors often feel troubled regardless of the kind of service provided by their doctor. One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. Drug counterfeits are a major issue in the pharmaceutical industry.

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Pharmaceutical Technology

NOVEMBER 4, 2022

McNeil says that a pilot programme revealed that taking patients off medications that were not effective and putting them on more suitable treatments could result in estimated savings of £36m for the NHS in Scotland. “We That has the potential to save the NHS huge amounts of money.”.

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Medicine Medical Patients Side effects 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

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Pharmaceutical Technology

MAY 25, 2023

Additionally, it is vital for doctors to routinely review patients’ medications to ensure that they are on the right treatment plan to meet their medical needs. The American Medical Association (AMA) lists additional factors [5] such as fear of potential side effects, the cost of prescriptions and a lack of symptoms as significant.

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Medicine Side effects Healthcare Provider Education 52

eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. One can develop a concise case studies showcasing successful patient outcomes achieved with your pharmaceutical products.

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European Pharmaceutical Review

OCTOBER 19, 2023

How could this impact the pharmaceutical industry as a whole? One aspect that is extremely promising about radiopharmaceutical therapeutics is that they do not give a patient the side effects that are commonly experienced with chemotherapy. What do you envision the future of radiopharmaceuticals to be like? cited 2023Oct].

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European Pharmaceutical Review

MARCH 21, 2024

About the interviewee Michal Davidescu, PhD is a Health Access Specialist at Pfizer Pharmaceuticals Ltd. The post Patient centricity for tailor-made healthcare appeared first on European Pharmaceutical Review. Can you elaborate on the role of personalised medicine in drug formulation?

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Evolve Your Success

FEBRUARY 13, 2024

You have medical device sales, pharmaceutical sales, biotech sales, and diagnostic sales. I started in pharmaceutical sales like many people do. What drew me to the diagnostic side was the ability to play a bit more of a role on the front end for the patient. Is it doctors, more hospital staff, or clinic founders?

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Patients Sales Medical sales Doctors 64

Quantified

APRIL 18, 2022

For the pharmaceutical company that has typically invested $2BN in the research and development of an approved drug, there is a huge opportunity to improve the impact of their primary channel to drive adoption of their medicine- the sales rep. Challenge 2: There is little opportunity for marketing “creative” to engage people.

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Celeritas

OCTOBER 23, 2022

An MSL is a medically specialized representative for pharmaceutical companies. Furthering the pharmaceutical company’s interests is not their primary responsibility; rather it is to promote their concepts and developments. It’s important to first identify all actors who will play a part in the pharmaceutical distribution process.

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Pharmaceutical Technology

NOVEMBER 1, 2022

In Estonia, every patient who visits a doctor immediately has their own personal e-Health record updated with new information, which can be referred to in future appointments. intervention) was the “cause” of an effect. These studies are often done to understand the side effects of different therapies.

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LEVO Health

OCTOBER 9, 2023

Point-of-care advertising complements this by ensuring that healthcare professionals receive targeted and relevant information during their virtual consultations, especially as traditional in-person interactions with pharmaceutical representatives become less common.

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Pharmaceutical Technology

JANUARY 11, 2023

For example, he continues: “After knee surgery we can now provide the patient with an app that guides their daily recovery exercises, tracks any side effects they are experiencing, and warns them if they are doing too much or too little.” Please check your email to download the Whitepaper.

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