PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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Contrarian Sales Techniques

DECEMBER 6, 2023

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. They seem to have an air of confidence, backed by the promise of modern medicine.

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Medical Ethics Education Healthcare Provider 52

Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. 2021 pharmaceutical industry trends — and how you can implement them.

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PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources. However, only 32% of patients trust pharma-developed apps.

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Pharma Marketing Network

MARCH 23, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience.

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Pharma Side effects Education Pharmaceutical 52

World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. Source: STAT News Our healthcare system can’t continue to support drugs that don’t have good clinical outcomes behind them.

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Pharma Marketing Network

MARCH 25, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience.

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PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. NovaXS is on a mission to simplify the medication self-administration process and improve remote healthcare adherence. But it is not a simple answer. b2b@andaman7.com.

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Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. Most people interacting with healthcare aren’t at their best.

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Celeritas

SEPTEMBER 26, 2022

How can a simple little mechanism like this, using simplistic technology like an optical scanner be of value in the healthcare sector? A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records.

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Pharmaceutical Technology

NOVEMBER 4, 2022

Healthtech has the potential to not only improve diagnostics but also transform treatments – particularly through personalising the delivery of healthcare plans, better known as precision medicine. And remote healthcare is a particular specialist area in Scotland. That has the potential to save the NHS huge amounts of money.”.

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Celeritas

SEPTEMBER 25, 2022

With nothing to distract them but posters, visitors often feel troubled regardless of the kind of service provided by their doctor. One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. B) Aiding Healthcare Recipients: . Clarity about Medication.

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European Pharmaceutical Review

MARCH 21, 2024

At Clalit, which is the second largest healthcare provider in the world, I worked in several management positions and gained a broad understanding of the needs and constraints of a healthcare system. I joined Pfizer in January 2023 as a health access specialist, after working at Clalit Health Services in Israel for almost 20 years.

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Healthcare Healthcare Patients Medicine 92

Pharmaceutical Technology

MAY 25, 2023

Adherence to medications – defined as the extent to which patients take medications as prescribed by their healthcare providers – can be a significant clinical challenge. Additionally, it is vital for doctors to routinely review patients’ medications to ensure that they are on the right treatment plan to meet their medical needs.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

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Patients Prescription Doctors Education 98

eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. Here are 9 innovative LBL ideas that enhance engagement with healthcare professionals.

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European Pharmaceutical Review

OCTOBER 19, 2023

How could this impact the pharmaceutical industry as a whole? One aspect that is extremely promising about radiopharmaceutical therapeutics is that they do not give a patient the side effects that are commonly experienced with chemotherapy. What do you envision the future of radiopharmaceuticals to be like? cited 2023Oct].

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Pharmaceutical Technology

NOVEMBER 1, 2022

Israel, another leading adopter, has a thriving EHR technology industry that is adapting to the country’s widespread use of Big Data from its country’s healthcare systems. In some countries, EHR is deeply integrated into the entire healthcare system. Adoption of EHR data systems. Exploiting EHR data.

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Electronics Prescription Healthcare Healthcare 111

Quantified

APRIL 18, 2022

For the pharmaceutical company that has typically invested $2BN in the research and development of an approved drug, there is a huge opportunity to improve the impact of their primary channel to drive adoption of their medicine- the sales rep. Challenge 2: There is little opportunity for marketing “creative” to engage people.

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Evolve Your Success

FEBRUARY 13, 2024

Rob also shares what it is like to be in remission for several years, how cancer transformed his sales strategies, and why he wants to be useful for other people in their healthcare experiences. You have medical device sales, pharmaceutical sales, biotech sales, and diagnostic sales. There are different categories underneath it.

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Patients Sales Medical sales Doctors 64

LEVO Health

OCTOBER 9, 2023

The healthcare landscape is undergoing a seismic shift, with telemedicine playing a pivotal role. Alongside this, point-of-care advertising is emerging as a powerful tool to deliver timely and relevant information to healthcare professionals during their interactions with patients.

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Pharmaceutical Technology

JANUARY 11, 2023

By 2030, global spending on digital health is projected to represent 8% of all healthcare expenditure, up from 3% currently 2. Digital health is the revolution in healthcare,” says Doug Ward, the general manager of MEDIC at Mohawk College in Hamilton, Canada. “It The global market size is estimated to be more than $95.3bn 1.

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