World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

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Marketing Pharma Physicians Side effects 202

World of DTC Marketing

JANUARY 20, 2022

Many pharma brands are making mistakes when calculating and ranking channel value. Pharma has historically focused a significant portion of its marketing budgets on paid search. Even today, pharma continues to waste money on paid search when online health seekers prefer organic search results. and recent privacy regulations.

Digital Media 232

Digital Media Media Pharma Doctors 232

World of DTC Marketing

JULY 1, 2021

Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Online ads for prescription drugs are unique. The post Online health seekers after the pandemic.

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Side effects Doctors Prescription Media 217

World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. But where is pharma in this digital transaction? More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites.

Physicians 313

Physicians Doctors Side effects Pharma 313

World of DTC Marketing

FEBRUARY 22, 2021

Jazz’s DTC for Sunosi says “if you have obstructive sleep apnea or narcolepsy and are often tired during the day, ask your doctor if once-daily SUNOSI may be right for you” but what they don’t mention is that obstructive sleep apnea is associated with obesity in more than 60% of cases. This DTC is an embaressment.

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Pharma Doctors Side effects Prescription 181

World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. A pharma company that silos DTC from HCP marketing people is disadvantaged. Business building concept.

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Side effects Physicians Insurance Marketing 203

PM360

DECEMBER 14, 2023

Influencers moving into pharma marketing isn’t new. While influencers have set the bar high in terms of what these medications can accomplish for patients, doctors will have to navigate expectations to bring our patients back to reality. 1 I predict this number will only steadily increase.

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Medical Side effects Physicians Prescription 105

World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. 3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. AI may predict the questions patients and physicians have about a drug or its side effects.

Pharma 164

Pharma Doctors Side effects Physicians 164

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. In clinical trials, how many people experienced a listed side effect? 9ine: “Why aren’t pharma websites updated?” Users spend an average of 5.94 seconds looking at a website’s main image.

Pharma 180

Pharma Side effects Medical FDA 180

Contrarian Sales Techniques

OCTOBER 19, 2023

Whether you're a hospital administrator crunching numbers, a doctor ensuring the best patient outcomes, or a patient seeking the best care, "value" can look quite different. Doctors: Clinical Outcomes and Patient Care On the other side of the spectrum, doctors view value through a clinical lens.

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Doctors Medical Patients Healthcare 52

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

Marketing 265

Marketing Side effects Prescription Media 265

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

World of DTC Marketing

AUGUST 10, 2022

But, in pharma marketing, the changes affect every product category. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. DTC pharma marketing is unlike other types of marketing but does have similarities.

Marketing 252

Marketing Media Side effects Pharma 252

World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” Still, the gatekeeper continues to be their doctor.

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. What about pharma? Some specialties are made for telehealth, others are not but pharma needs to explore options to help patients get the care they need at THEIR convenience.

Side effects 193

Side effects Insurance Doctors Pharma 193

World of DTC Marketing

JULY 21, 2022

Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. viewers still see linear T.V.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

OCTOBER 11, 2021

I hear more and more from top pharma clients that “our DTC ROI is not where we want it to be.” First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic.

Side effects 219

Side effects Media Doctors Patients 219

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Let’s be clear about pharma product websites. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies. Some are, but most aren’t.

Doctors 296

Doctors Side effects Marketing Electronics 296

World of DTC Marketing

FEBRUARY 2, 2022

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. But is it too late for Biogen to stage a comeback with their reputation damaged?

Food and Drug Administration 239

Food and Drug Administration Physicians Side effects Doctors 239

PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. However, only 32% of patients trust pharma-developed apps.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. While it’s true that traffic on pharma websites is good, how these websites affect behavior has changed. Online searches for health information remain brisk, according to Google.

Media 182

Media Side effects Doctors Prescription 182

World of DTC Marketing

DECEMBER 2, 2021

Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. What people seem to be interested in are drug side effects vs. efficacy. Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to?

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

Pharma Marketing Network

MARCH 23, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. The post Effective Pharma Ad Types & Stats appeared first on Pharma Marketing Network.

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Pharma Side effects Education Pharmaceutical 52

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. and France regarding pharma-provided digital platforms. Three quarters of U.S.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

PM360

SEPTEMBER 28, 2022

Nearly half of oncologists, including hematology-oncologists and medical oncologists, allude to treatment challenges including side effects and patient comorbidities, and seek out medical information to address these challenges. Pharma reps are especially critical when it comes to product information, with 55% of all U.S.

Physicians 109

Physicians Pharma Education Pharma reps 109

Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. The post Effective Pharma Ad Types & Stats appeared first on Pharma Marketing Network.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. What are the side effects? While pharma product websites stop the train for online health seekers, the vast majority fail to provide the information needed to convince people to ask for an advertised product.

Prescription 249

Prescription Doctors Side effects Marketing 249

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. 4 questions to help build your pharma marketing readiness strategy . Here’s how.

Marketing 52

Marketing Pharma Side effects Training 52

World of DTC Marketing

JUNE 1, 2021

With a lot of money pouring in from MS drugs, their CEO decided that they needed to act like big pharma and moved the company to downtown Cambridge under the guise that it was necessary to get closer to biomedical R&D. Too many doctors, the data was still questionable.

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Side effects FDA Patients Doctors 187

World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.

Marketing 139

Marketing Media Side effects Doctors 139

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. What’s more, 40 percent of those subjects suffered side effects, including severe brain swelling.

FDA 218

FDA Side effects Physicians Patients 218

Contrarian Sales Techniques

JUNE 18, 2023

Gauging the Doctor's Receptivity When assessing your doctor's responsiveness, there are three basic steps: - Active Listening - Inquisitive Probing - Trial Closing These steps form the cornerstone of sales closing in the pharmaceutical sector. When seeking a doctor's commitment, strive to be specific, outcome-driven, and realistic.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Doctors 52

World of DTC Marketing

JULY 23, 2020

Doctors who don’t work in hospitals have the time to engage with drug MLS people virtually and a lot of them are reviewing the drugs that “they tend to prescribe” During the month a client of ours had decided to attach a short survey to physicians they detailed. ” and “will the side effects scare them away?”

Physicians 130

Physicians Marketing Side effects Patients 130

Contrarian Sales Techniques

FEBRUARY 26, 2023

Most families and doctors will probably opt for quality-guaranteed generics that are tested for bioequivalence, systematically tested for side effects, manufactured, and marketed well in comparison to brand-name competitors. This is true for both developed and developing countries.

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Pharmaceutical Medicine Government Side effects 52