World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Higher numeracy was associated with better gist and verbatim recall.”

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PM360

SEPTEMBER 28, 2022

The rising prevalence of type 2 diabetes has attracted the attention of many major drugmakers in recent decades, leading to innovations such as novel insulins and easier-to-use glucagon injections. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

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World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. Approximately 3-7% of men and 2-5% of women have sleep apnea.

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World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

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Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . Prescription refills. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes. Patient verification. Drug information . Elderly care.

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World of DTC Marketing

AUGUST 25, 2021

However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. We also see a decline in trust in social media posts about branded prescription drugs. Prescription drugs for depression should take an empathetic view but should not over-promise.

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World of DTC Marketing

MARCH 22, 2021

Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. For some reason, DTC marketers feel that increased frequency will lead to new Rx’s; it won’t, and it doesn’t. That research entails going to the product website.

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World of DTC Marketing

JANUARY 13, 2022

billion across prescription meds, iSpot reports. 2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. (Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 So, where is the disconnect?

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World of DTC Marketing

JANUARY 20, 2022

Understanding these trends allows brands to build lasting relationships with customers, improve lead generation, and increase customer lifetime value. According to Pew Internet, “two-thirds of all health seekers (64%) have looked for information about prescription drugs. appeared first on World of DTC Marketing.com.

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pharmaphorum

SEPTEMBER 5, 2022

Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. So, suppose I want to go and buy some Oxycodone, Adderall, or any other prescription painkiller.

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Pharma Pathway

OCTOBER 20, 2022

is one of the leading API & Formulations manufacturing and marketing pharmaceutical Company. Role & Responsibility: Demonstrate or present and promote products to healthcare professionals like doctors and pharmacists. Prescription generation. Job Description. Alembic Pharmaceuticals Ltd. Age: Up to 24 years.

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World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. There is a path between awareness and asking for/receiving an Rx. It’s not.

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World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? However, the public is aware that they may need prescription drugs to manage chronic health conditions. Even patients will still line up if a prescription drug shows promise. Even patients will still line up if a prescription drug shows promise. Physician trust in the U.S.

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World of DTC Marketing

JULY 14, 2021

A big part of my services involves explaining, to DTC managers, how people evaluate prescription drugs and where they go to get more information. Within pharma, there is a huge perception that people go to their doctor to ask about a drug they see via a TV spot without doing a lot more research (online). Content strategy?

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Pharma Pathway

OCTOBER 7, 2022

is one of the leading API & Formulations manufacturing and marketing pharmaceutical Company. Role & Responsibility: Demonstrate or present and promote products to healthcare professionals like doctors and pharmacists. Prescription generation. Job Description. Alembic Pharmaceuticals Ltd. Pharmacy/ B.Pharmacy/ MBA.

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World of DTC Marketing

JANUARY 18, 2022

According to the CDC, prescription drug use increases with age, from 18.0% It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx. Bombard doctors with promotional messages, and you’re going to lose. of children under age 12 to 85.0% of adults aged 60 and over.

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Media Pharma Side effects Physicians 238

Clarify Health

MARCH 20, 2023

Medication cost transparency as a means for more cost-conscious prescribing One potential benefit of medication cost transparency is that it can lead to more cost-conscious prescribing by providers. A study published in Health Affairs found that providing patients with cost information about their medications resulted in a 9.4%

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Medical Prescription Leads Patients 52

Cesare Ferrari

FEBRUARY 3, 2024

Profile 2: The doctor prescribing the drug, which could be segmented into general practitioner, sleep specialist, neurologist, psychiatrics, and again, if relevant, working privately or within a healthcare service. For instance, the doctor who seeks reassurance will probably use an old and proven safe treatment.

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World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content.

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World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The new initiative, Care Studio, aims at doctors rather than patients. Google is also giving health records another whirl.

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PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. First, some good news about diabetes.

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World of DTC Marketing

MARCH 19, 2021

. — 90 million people — have difficulty understanding what their doctor tells them about why they are sick and how to take the medications they are given. This results in 20% to 30% of prescriptions for chronic medical conditions never being filled, and at least half of these medications not being taken as prescribed.

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World of DTC Marketing

APRIL 5, 2022

Today’s drug launches should be measured as steps that lead to your brand objective. Patients and doctors are too bright and do a LOT of research before starting ANY new medication. Using a vendor that has a broad reach and can guarantee specific metrics is a must. Trying to get there with one huge splash will cut it anymore.

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World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. Recently, the opioid epidemic and high charges for both new and old medicines have further alienated the public. In fact, Richard Gonzalez, C.E.O.

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Sales Pilot Medical Sales Performance

JUNE 27, 2023

Step-up Your Game From Sales Cliché To Doctor Whisperer Doctors and other HCPs have to deal with medical sales representatives who seem to have an uncanny ability to ask the most ridiculous or even stupid questions. Instead, ask questions that show you genuinely understand a doctor’s challenges and needs.

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PM360

SEPTEMBER 15, 2022

Doctor Docs: Doctors Left Concerned After Roe v. Abortion bans have made it a felony to provide or attempt to provide an abortion, meaning doctors and clinics are the ones likely to be charged and tried, rather than individual patients. Patient Pages: Patients Refuse Prescription Use After Recalls. Wade Overturn.

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World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. That’s the opinion that is leading to a resurgence of COVID cases in the U.S.

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World of DTC Marketing

MAY 30, 2021

” Now consider this; most patients still have to call their doctors to get them to send medical records to each other, and there isn’t one place online where patients can view ALL their medical records. The problem is that VC sees opportunities that don’t necessarily align with patients’ needs.

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World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4

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World of DTC Marketing

AUGUST 4, 2021

Given the lack of new DRC studies, we decided to take some of the money we earned to let one of our team lead a quantitative online DTC study. Their doctor was a distant second. TV spots are the number one way people learn about new pharma products. Last year was an excellent year for our consulting group.

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Contrarian Sales Techniques

APRIL 19, 2022

As representatives, they sell company's products, including medicines, prescription drugs, and medical equipment, to a variety of customers, including hospitals, doctor's offices, pharmacies, hospitals, and other medical facilities. They are medical agents (i.e., They are medical agents (i.e.,

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Medical sales Medical Sales Doctors 52

World of DTC Marketing

MAY 11, 2021

As the oldest millennials start to hit 40, many are finding themselves coping with chronic health conditions — more so than previous generations, according to some recent research and it’s going to lead to higher healthcare costs for ALL of us. According to a study, few Americans have a lifestyle that is considered healthy.

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Contrarian Sales Techniques

APRIL 26, 2022

They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practitioners, other healthcare providers, hospitals, and Medical Schools. They are basically representatives from manufacturers to the people who work in doctors' offices, hospitals, clinics, and other medical facilities.

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Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 19, 2022

They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practices, medical practices, hospitals, and medical schools. They do not have to be doctors or nurses to become medical representatives, but they do need to know what to talk about when trying to sell medicines and equipment.

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Medical sales Medical Sales Doctors 52

PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. different doctors during their lives. In the U.S.,

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Eversana Intouch

MARCH 19, 2024

They are more likely than men to suffer chronic conditions and use prescription drugs across all age groups. From chronic migraines labeled as anxiety to an autoimmune disorder attributed to mental health, many women’s health issues are likely to be misdiagnosed or dismissed by doctors as something less critical.

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PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands.

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