Pharma Marketing Network

FEBRUARY 4, 2021

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges. When the COVID-19 pandemic put the U.S.

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pharmaphorum

OCTOBER 12, 2018

Digital technology is transforming the way that healthcare is practiced and delivered, with areas like digital therapeutics forging ahead to complement traditional medical approaches and augment patient care. We’ll be looking at how digital and traditional approaches to medicine are being combined to improve patient outcomes.

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MaBiCo

NOVEMBER 15, 2023

The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.

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Healthcare Success

APRIL 11, 2023

Instead of using a generic style guide for content, today’s leading healthcare brands are creating their own, also known as content style guides. Let’s dive into the nuts and bolts of a healthcare content style guide tailored for your business. consumers, clients, or patients), and how to refer to your doctors and specialists.

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World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. Data will show that the percentage of people who see a DTC TV ad and ask their doctor for the product is minute.

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Clarivate

AUGUST 17, 2022

Grace tells us about her experience as a physician and discusses healthcare literacy and education at the point of care. What side effects should you contact a doctor about immediately, or what are the risks of a procedure and the likelihood of success? Dr. Grace Lomax : Yes, happily.

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pharmaphorum

DECEMBER 10, 2015

What does this mean for pharma, is our industry keeping pace, ahead of the curve or playing catch-up – what does this mean in terms of how pharma interacts with its customers, particularly doctors – who are ever more connected digitally with their customers – patients…. What do they need?

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LEVO Health

NOVEMBER 16, 2023

The digital landscape has transformed various industries, and healthcare is no exception. Healthcare professionals (HCPs) are increasingly turning to digital channels, not just for patient care but also for their personal learning and development. Strategies for Effective HCP Advertising on Digital Channels 1.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Yet, telehealth use skyrocketed because of the COVID-19 pandemic.

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PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Doctors love to talk to each other, especially when they share questions and concerns. Surveys have revealed a preference for webinars, digital forums, and panel discussions.

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pharmaphorum

JULY 4, 2022

And this is where modern technologies and data-driven medical informatics can really bridge the gaps in rare disease research,” said Dr Joanne Hackett, head of Genomic and Precision Medicine at IQVIA, during a recent pharmaphorum webinar. Sharing data to find the right diagnosis.

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Nixon Gwilt Law

DECEMBER 16, 2021

What can Healthcare and Life Sciences businesses and investors anticipate for the healthcare industry in 2022? We asked our team five direct questions about innovations in healthcare, life sciences, and digital health in the coming year: What healthcare trends or opportunities are you most excited about?

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Salesforce

DECEMBER 1, 2021

In the healthcare and life sciences industries, those relationships have traditionally developed in person. Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. Drive sales with connections in B2B Healthcare and Life Sciences.

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Medico Reach

MAY 4, 2022

Hospitals and healthcare facilities across the globe are focusing more on protecting the data and controlling unauthorized access. As a doctor, you must also consider the challenges to maintain patient privacy. All this eventually will compromise the entire healthcare system and ruin your hospital’s reputation.

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Pharmaceutical Technology

NOVEMBER 2, 2022

But educating the world of physicians about these new medicines and collaborating with healthcare professionals on trials and other important initiatives is critical to their commercial success. Online collaboration platforms are used to facilitate advisory board meetings where data can be presented to doctors.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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pharmaphorum

NOVEMBER 27, 2018

However, in trying to realise the potential, the health sector is faced with the conundrum of protecting patients’ identities, while at the same time allowing doctors access to their data and enabling industry to benefit from vital insights into the disease.

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Veeva

AUGUST 15, 2021

Veeva OpenData has one of the most accurate customer reference data sets available in the market and provides access to a wide profile of healthcare professionals and healthcare organisations in Singapore. Veeva OpenData provides additional insight into registrars and new doctors.

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Scott’s Directories

OCTOBER 6, 2023

The Canadian healthcare sector, particularly the pharmacy industry, is massive and growing. They are not just healthcare providers but also critical medical decision-makers. This could be through webinars, conferences, or online forums. So, if you are looking for it, keep reading to know more.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Pharma Marketing Network

OCTOBER 30, 2020

October 22, 2020 eHealthcare Solutions hosted their 90@90 webinar, Video…The New Now. Gail starts the webinar off by diving into some new buzzwords that people are becoming more familiar with. So, what is driving the overall healthcare and pharma digital ad spending growth? Digital Spending – Pandemic Bump.

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PM360

SEPTEMBER 15, 2022

And can the mistrust and skepticism minority communities have toward the healthcare system be overcome to spread crucial disease awareness? Both traditional webinars and podcasts are huge in medical education, but we’re seeing way more reach delivering podcasts as it suits a physician’s lifestyle better,” Rabito says.

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Healthcare Success

APRIL 11, 2023

Instead of using a generic style guide for content, today’s leading healthcare brands are creating their own, also known as content style guides. Let’s dive into the nuts and bolts of a healthcare content style guide tailored for your business. consumers, clients, or patients), and how to refer to your doctors and specialists.

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Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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InCrowd

JULY 14, 2022

The idea of being able to dedicate a day or weekend “off” to attend conferences, specialist seminars, or continuing education webinars can sometimes feel insurmountable as it means the basics necessities that keep a family running (appointments, grocery shopping, meal prepping, laundry, cleaning house) would be left unfinished.

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Evolve Your Success

JANUARY 2, 2024

She sits down with Samuel Adeyinka to discuss how this particular healthcare innovation does its wonders, especially for those dealing with chronic pain. Even going into the neuromodulation space with the education courses I ran, it’s the same doctors in neuromodulation that were in the peripheral nerve space. That’s wild.

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Healthcare Success

NOVEMBER 14, 2022

The Patient Protection and Affordable Care Act of 2010 has increased access to healthcare services for previously uninsured populations. When selling healthcare technology products and medical devices, you must comprehensively understand your target market. Know Your Buyer Persona. The more detailed you are, the better.

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Evolve Your Success

DECEMBER 20, 2022

In the clinical education space, within medical device, medical device reprocessing, healthcare supply chain, operating room, and infection prevention. To your point about going through in grad school and law school, even that whole time, I was working at the hospital and I was thinking, “I’m not going to stay in healthcare.

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Clarify Health

MARCH 15, 2023

One of the most powerful takeaways from the webinar that all three panelists agreed on is that in order to drive engagement in value-based programs, health plans must create a foundation of trust with their provider partners. We all have to figure out the best way to move forward to keep healthcare costs under control.

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Evolve Your Success

JULY 19, 2022

Join Samuel Gbadebo and Omar Khateeb as they dive into the second part of discussing the value of social selling in the Healthcare Sales Space. ” There’s a reason why doctors are posting their cases here on LinkedIn and not on a physician-only network like Doximity. Don’t let your haters scare you from posting.

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