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Do patients care about accelerated approval drugs?

World of DTC Marketing

Do patients care? The program was codified into law under the Food and Drug Safety and Innovation Act (FDASIA) in 2012. Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? The answer to that would be “no.”

Patients 200
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What The Medical Community Needs to Know to Improve Care for Neurodivergent Patients

MedCity News

Situations like these can be an annoyance for neurotypical patients. For neurodivergent patients, they’re obstacles to getting adequate care. Eighty-five percent of medical students feel inadequately prepared to provide care for autistic patients. It’s often assumed (even by doctors!) Take autism, for example.

Medical 101
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A scientific approach to irrational consumer choices

World of DTC Marketing

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Higher numeracy was associated with better gist and verbatim recall.”

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Your Patients Want Holistic Care — Here’s How Data Helps You Treat the Whole Person

Salesforce

Two patients with the same diagnosis, prescribed the same medical regime, and treated by the same doctor in the same hospital could have wildly different outcomes. Examining your patients’ health within the context of their lives is critical. Examining your patients’ health within the context of their lives is critical.

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Disruption in healthcare is coming

World of DTC Marketing

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The new initiative, Care Studio, aims at doctors rather than patients.

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HealthcareWATCH

PM360

Think about patients who need treatment multiple times per day versus you get an infusion and then you’re good to go for multiple years.” and is one of the leading causes of kidney failure. With CAR T cells, you have the potential of getting this one treatment, and then that’s it. For chronic pathologies, that’s a huge advantage.

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U.S. Gastrointestinal Endoscopic Devices Market Growth (2022-2030)

Medico Reach

In the absence of modern technology, doctors could only perform open surgeries involving major incisions on the patient’s body, usually resulting in a permanent scar. However, the advent of endoscopic devices meant that doctors could rapidly diagnose multiple issues without needing experimental surgeries.