article thumbnail

Personal responsibility in the obesity epidemic

World of DTC Marketing

After a visit to his doctor, he found out that he had diabetes and was immediately put on medication. Mike always battled weight issues, but since he went out on disability, he had gained more weight, leading to diabetes. And that’s leading us to chow down more than we would if we were home. 3hree: Healthier foods can cost more.

Food 207
article thumbnail

A scientific approach to irrational consumer choices

World of DTC Marketing

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Higher numeracy was associated with better gist and verbatim recall.” ” Uh…no.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Do patients care about accelerated approval drugs?

World of DTC Marketing

The program was codified into law under the Food and Drug Safety and Innovation Act (FDASIA) in 2012. Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. The post Do patients care about accelerated approval drugs?

Patients 200
article thumbnail

What The Medical Community Needs to Know to Improve Care for Neurodivergent Patients

MedCity News

As an autistic person with chronic illness, I’ve sat in my car and cried after doctor’s appointments where debilitating symptoms were dismissed as anxiety or communication with staff broke down. It’s often assumed (even by doctors!) This will lead to better patient experiences and outcomes. Take autism, for example.

Medical 107
article thumbnail

Disruption in healthcare is coming

World of DTC Marketing

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The new initiative, Care Studio, aims at doctors rather than patients. Google is also giving health records another whirl.

article thumbnail

HealthcareWATCH

PM360

and is one of the leading causes of kidney failure. When we see a decline in these lifesaving screenings, it raises concerns that women and their providers will miss key indicators that could help discover cancer earlier, which leads to more treatment options.” FDA UPDATE Aurlumyn (iloprost) injection by Eicos Sciences, Inc.

article thumbnail

U.S. Gastrointestinal Endoscopic Devices Market Growth (2022-2030)

Medico Reach

In the absence of modern technology, doctors could only perform open surgeries involving major incisions on the patient’s body, usually resulting in a permanent scar. However, the advent of endoscopic devices meant that doctors could rapidly diagnose multiple issues without needing experimental surgeries.