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Content Marketing for Doctors: How to Create Content They Want & Need

Healthcare Success

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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It’s National Doctors’ Day, But What Is Your Brand Doing to Help Them in Their Work EVERY Day?

Eversana Intouch

National Doctors’ Day, celebrated on March 30, honors these healthcare professionals for their work and their dedication to their patients and their communities. Perhaps consider celebrating National Doctors’ Day by considering how you can improve your own outreach to them! On Speakers Programs and PhRMA’s Updated Ethics Code.

Doctors 52
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Two Key Questions About Patient Experience in 2023

PM360

PM360 asked experts in delivering optimal patient experiences how the industry can better understand what patients need and what is likely to be the biggest change to how patients experience healthcare in the coming years. What factor or change will have the biggest impact on the patient experience in the coming years?

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Understanding the Role of a Medical Representative: A Balanced View

Contrarian Sales Techniques

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. The Skeptic's View: Not Just About Patient Health However, it's crucial to understand that medical representatives are, first and foremost, salespeople.

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Data-Driven Connections: Linking Rare Disease Patients to Clinical Trials, Experts, and Resources

PM360

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

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The need for mental healthcare is great

World of DTC Marketing

Any therapy that is not face to face, such as texting, Emailing, and chat, robs patients of a vitally important means of communication. The Federal Government has a list of laws to protect patient privacy. Every new doctor and therapist a patient visits must be given a copy of those laws that the patient must read and sign.

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The 5 Best Pharmaceutical Sales Training Programs

MedReps

The University of Texas at San Antonio (UTSA) – offers its 100% online Pharmaceutical Representative Certification (PRC) program, which teaches medical terminology, pharma ethics, and presentation skills. They’ll also teach you how to analyze medical studies, an essential skill that builds your credibility with doctors.