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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

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The immediate future of DTC

World of DTC Marketing

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. First, let’s dispel a recent topic: telehealth.

Doctors 296
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Streamlining Patient Care: The Power of Referral Management Software

Referral MD

One observation that I find particularly intriguing is the power of referral management software—unbeknownst to many; it’s radically improving operational efficiency in doctors’ offices across the globe. With comprehensive record-keeping tools, physicians can quickly identify referral patterns and trends.

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AmerisourceBergen aims to make digital therapeutics access easier

pharmaphorum

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. It works like this. The post AmerisourceBergen aims to make digital therapeutics access easier appeared first on.

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Will AI Completely Transform the Patient Experience?

PM360

A similar number of respondents (64%) expressed disappointment with their interaction with physicians, wishing that healthcare providers took more time to understand them. The New England Journal of Medicine runs a weekly diagnostic challenge tasking physicians with correctly identifying a thorny case.

Patients 111
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5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. Because nearly all prescriptions are now written electronically. An entire academic ecosystem is focused on physician “nudging.”

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Pharma Selling: What Doctors expect from Medical Sales Reps?

MaBiCo

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. videos and electronics. The key to convince the doctor with our product.