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5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. Because nearly all prescriptions are now written electronically. An entire academic ecosystem is focused on physician “nudging.”

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How Can You Improve Referral Management at Your Practice?

Referral MD

One study looked at the workflows around physician referrals and found: Just over one-third of patients fail to follow up on the referral you provide them, which could indicate they are missing the critical care they need. Up to one half of doctors don’t even know if their patients end up seeing the specialist they’ve referred them to.

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Female Providers, A Unique Perspective: Part 2

InCrowd

Before the pandemic, I likely lost valuable networking opportunities with providers and representatives from various specialties who would be hosting dinner and information sessions; difficult to rub elbows when you have a daycare or babysitter that is waiting for you, and newborns to feed.

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Clarify Health, Amenities Health and Atrium Health executives discuss data analytics at HIMSS23

Clarify Health

Collins believes one of the biggest challenges is understanding how to build comprehensive data sets that are linked together in a way that gives us a compelling view of what happens to the patient, so that we can build the necessary resources into the care delivery networks.

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10 New Solutions, Strategies, and Devices to Boost Adherence

PM360

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. andrew.mills@caretrack.com CareTrack Health is a fully integrated physician practice extension. But it is not a simple answer. Founder and CEO. b2b@andaman7.com.

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Everything You Need to Know About Medical Sales Jobs

Rep-Lite

These products can be targeted at various customers, including hospitals, clinics, physicians, pharmacies, and other healthcare professionals. Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals.

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Why Marketers Can No Longer Wait to Embrace Remote Patient Monitoring

PM360

A 2020-member survey of the American College of Physicians revealed that just 24% of practices have RPM technology available, a rate that the report notes “is somewhat lower than other technologies.” As a result, specialized physicians can devote more time to more urgent cases. particularly for life sciences marketers.