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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

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Will AI Completely Transform the Patient Experience?

PM360

1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming. 1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming.

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Streamlining Patient Care: The Power of Referral Management Software

Referral MD

As a healthcare content creator, I’ve spent quite a bit of time exploring the ins and outs of the healthcare industry. Imagine this: A patient sees their primary care physician (PCP) for a nagging issue that’s been bothering them for quite some time.

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The immediate future of DTC

World of DTC Marketing

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Some are, but most aren’t. First, let’s dispel a recent topic: telehealth.

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What are the Benefits of Having an EHR?

Referral MD

Photo by Wesley Tingey on Unsplash With the rise of digital transformation, new technologies are revolutionizing the healthcare industry. After implementing the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act, US clinics were provided sufficient funds to adapt to newer electronic practices in data recording.

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ELITE 2023 Digital Crusader Karina Castagna of OptimizeRx

PM360

She also launched pharmacy alerts, which is a critical pathway at point of prescribing that has helped to ensure physicians write the NRx to the correct pharmacy over 90% of the time when a specialty drug can only be filled at specific specialty pharmacies.

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5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. Because nearly all prescriptions are now written electronically. An entire academic ecosystem is focused on physician “nudging.”