World of DTC Marketing

DECEMBER 2, 2021

Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. What people seem to be interested in are drug side effects vs. efficacy. Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to?

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Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies. Some are, but most aren’t. First, let’s dispel a recent topic: telehealth.

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Doctors Side effects Marketing Electronics 296

World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. Why don’t doctors have the “the talk”?

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

AUGUST 10, 2022

DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. While there is a segment that sees the drug as a “quick fix” to lose weight, others are skeptical and want to know more about side effects and costs.

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Marketing Media Side effects Pharma 252

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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World of DTC Marketing

JANUARY 20, 2022

We have had the best results when we use long-tail search terms like “what are the side effects of new psoriasis treatments” or “what are the symptoms of depression.” College-educated Internet users are more likely to search for medical advice online than those with high school education.

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Digital Media Media Pharma Doctors 232

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

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Patients Prescription Doctors Education 98

PM360

MARCH 24, 2023

Among polled patients who had never accessed a cancer-support program, education about cancer treatments and their side effects (33%), as well as information to help them better understand their cancer (32%) topped the list of resources they wished they had received. References: 1. & Jia, R. Complement. 43, 165–169 (2019).

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Patients Education Side effects Media 98

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

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Healthcare Healthcare Doctors Pharma 59

Pharmaceutical Technology

MAY 25, 2023

Additionally, it is vital for doctors to routinely review patients’ medications to ensure that they are on the right treatment plan to meet their medical needs. The American Medical Association (AMA) lists additional factors [5] such as fear of potential side effects, the cost of prescriptions and a lack of symptoms as significant.

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Medicine Side effects Healthcare Provider Education 52

Contrarian Sales Techniques

DECEMBER 6, 2023

This involves a lot of communication, education, and persuasion. Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them.

Medical 52

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Contrarian Sales Techniques

MAY 16, 2024

"It's been shown to be highly effective in clinical trials and offers a significant improvement over current treatments." Doctor, if you don't mind me asking, what are some of the challenges you're currently facing with your patients on chronic pain management?" Dr. Stevens nodded, but I could tell his attention was divided.

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World of DTC Marketing

FEBRUARY 7, 2021

There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. AI may predict the questions patients and physicians have about a drug or its side effects. So how can AI help DTC marketers?

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Pharma Doctors Side effects Physicians 164

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

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PM360

AUGUST 24, 2023

healthcare system but we haven’t seen widespread acceptance by doctors and patients. 1 Provider education and adoption go hand in hand, but when physicians in our research indicated how they learn about new biosimilars none of these sources are embedded in the care journey, and most rely on circumstance or resource-intensive channels.

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PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. In contrast, half of U.S.

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Physicians Pharma Education Pharma reps 109

PM360

MAY 25, 2023

They’re wonderful medications, blockbuster sales, but real side effects. Another side effect that tends to be related to weight gain is the metabolic syndrome, which increases your risk for cardiac events and that increases your risk for sudden death and heart attacks. Do they have any side effects associated with them?

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Pharma Marketing Network

MARCH 23, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists.

Pharma 52

Pharma Side effects Education Pharmaceutical 52

LEVO Health

OCTOBER 9, 2023

Moreover, virtual care has proven effective for managing chronic conditions, allowing patients to receive remote monitoring and education. Routine and Beyond Beyond routine visits, 70% of oncologists leverage virtual care for discussions on lab results and treatment options.

Healthcare 98

Healthcare Healthcare Physicians Consulting 98

Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists.

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PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. One reason why is a lack of supplementary materials about test results and treatments.

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PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Care providers can view adherence data, patient-reported side effects, and connect directly to their patients if needed. But it is not a simple answer.

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Prescription Medical Side effects Patients 105

PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. 8 Meanwhile, the response on the other side can be heated. What are the side effects and lifestyle impacts? What is the history of adverse effects?

Physicians 98

Physicians Marketing Medical Prescription 98

Clarivate

AUGUST 17, 2022

Grace tells us about her experience as a physician and discusses healthcare literacy and education at the point of care. In 2017, the same year the SDGs came into effect, the United Nations found that less than half of the global population was covered by essential health services. Dr. Grace Lomax : Yes, happily.

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Healthcare Healthcare Patients Physicians 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. While not always mandatory, having a degree can enhance your competitiveness.

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Referral MD

JULY 10, 2023

. <h3″>Appointment Scheduling AI chatbots can facilitate scheduling appointments in healthcare facilities based on the availability of doctors or other specialists and patients’ preferences. They can also offer additional information, such as side effects, ensuring patients are well-informed about their prescriptions.

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Patients Healthcare Healthcare Healthcare Provider 74

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. What pages on your site do they engage with?

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Marketing Pharma Side effects Training 52

Silver Line CRM

NOVEMBER 11, 2020

There’s a lot of talk in pharma about creating the desired customer experience, and mapping that out with what interactions make up a customer journey, like doctor-patient conversations. You’re competing with: Doctors and hospitals, who want to make sure patients are healing . Another is managing side effects.

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Marketing Pharmaceutical Side effects Insurance 52

Referral MD

JULY 28, 2022

Today, close to 71% of consumers who have had a pleasant social media service experience with a brand or a doctor’s office visit is likely to recommend it further. “ One effective way to extend your reach over social media is by including content marketing within your growth strategy.

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Healthcare Healthcare Media Patients 52

Celeritas

SEPTEMBER 26, 2022

One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. During an emergency , however, when effective communication might not be possible, or the patient may not be in the right state of mind to provide entry, quickly scanning the bracelet can save time and lives.

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Physicians Patients Medical Management 52

PM360

JUNE 11, 2022

When asked how pharma companies could earn more trust from patients, lower drug prices and other financially supported access to treatment ranked as the top things patients would want to see along with more educational resources and support of government policies to protect patients’ rights. Patient engagement should be multi-faceted.

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Patients Pharma Education Media 59

Quantified

APRIL 18, 2022

Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. You’ve optimized every lever you have data for your HCP segmentation, your reach, and frequency – even the route your reps take to the doctor’s office.

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Celeritas

SEPTEMBER 25, 2022

Many care centers want to support their veterinarians’ expansion of their expertise by providing useful educational resources. With nothing to distract them but posters, visitors often feel troubled regardless of the kind of service provided by their doctor. A) Aiding Veterinarian Clinic Management: Training and Engagement: .

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Insurance Management Medical Doctors 52

Pharmaceutical Technology

JANUARY 11, 2023

For example, he continues: “After knee surgery we can now provide the patient with an app that guides their daily recovery exercises, tracks any side effects they are experiencing, and warns them if they are doing too much or too little.”

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Healthcare Healthcare Medical Electronics 52

Celeritas

OCTOBER 23, 2022

By outlining the product specifications, advising, and educating, they act as a bridge between pharma companies and their clients. Doctors of Veterinary Medicine (DMVs). Doctors always know that drugs and medications are incomplete without side effects. What is the role of a Medical Sales Liaison (MSL).

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Medical science Medical Specialization Doctors 40

Clarify Health

JULY 27, 2020

The panelists also discussed the impact the pandemic has had on ‘regular,’ non-COVID-19 care, clinical side effects of lockdown, and whether it is safe for patients to return to the doctor’s office. What impact has the pandemic had on your preventative care and elective procedure volumes?

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