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Understand the pivotal role that medical journals play for physicians: The ideal method of pharma-doctor engagement

eMediWrite

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. In order to ensure that their practices are founded on the most up-to-date scientific information, physicians rely on this evidence to make educated decisions about treatment plans and actions.

Doctors 52
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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

Doctors 101
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HCP’s use of social media: the good and the not so good

World of DTC Marketing

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294
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The Evolution of Media in Medical Education: Introducing HSS Viewpoint

PM360

More than ever, physician time is at a premium. The delivery of medical education has changed and continues to evolve as new technology is developed and becomes more mainstream. Viewpoint will leverage the vast digital, print, and live event HCP network to which HSS is aligned. Fun and Educational Medical Content.

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Can pharma really leverage social media?

World of DTC Marketing

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. Bombard doctors with promotional messages, and you’re going to lose.

Media 238
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Selling to Physicians from a Physician’s Perspective

MedCepts

Doctors are natural skeptics. Remember, doctors were educated in scientific communities. The dictates of medical practice and continuing medical education on evaluating evidence related to medicine states that you have to question all the claims given by all existing medical products, instruments and services out there.

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iCliniq Appoints Head of Sales Paige Dahlhausen to Lead U.S. Growth

PM360

presence and educating pharmaceutical brands of the company’s unique value proposition to reach targeted audiences. Before that, she worked as the Senior Director of Business Development at Physician’s Weekly, a trusted source of medical news. Dahlhausen will be focused on expanding iCliniq’s U.S.

Leads 52