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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

Doctors 101
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Duopharm to market Luye Pharma’s cholesterol management product in Malaysia

Pharmaceutical Technology

Luye Pharma Group has signed a marketing and distribution agreement with Duopharma Biotech’s wholly-owned subsidiary, Duopharma Marketing, for a cholesterol management product in Malaysia. The collaboration will enable Luye Pharma to leverage the long-term expertise of Duopharma Biotech in the cardiovascular therapeutic field.

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Hollywood and the Metaverse’s effect on pharma’s content

pharmaphorum

Kapoor says, now, pharma can learn from the on-demand nature of content distribution that Hollywood utilises and simultaneously prepare for future needs in content delivery. The industry has moved customer-centric, with content distributed based on age groups and personas. “TV used to be very brand-centric. The Metaverse.

Pharma 109
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ililli: How Social Audio is Driving HCP Engagement

Pharma Marketing Network

You want to talk to doctors? So, we talked to doctors about talking on ililli during the AAO. Or this from Dr. Kareem Sioufi, “I have to say it was fun to use and it’s ahead of the game when it comes to distributing sound bites.” If a brand talks at conferences are doctors going to hear it? It’s not surprising.

Doctors 97
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How Can You Improve Referral Management at Your Practice?

Referral MD

Up to one half of doctors don’t even know if their patients end up seeing the specialist they’ve referred them to. The study showed: 43% of referrals go to doctors that the referring physician does not know well. 17% of referrals so to specialists that the referring doctor has never met. Who are we referring to?

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Nine for 2023, part three: thriving or surviving?

pharmaphorum

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact. Medicines manufacturing is energy intensive.

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Putting Patients First: Improving the Pharmaceutical Supply Chain

Impetus Digital

This could mean anything from developing policies that promote fairness and transparency in pricing to creating networks of distribution points that ensure medications can be delivered promptly wherever needed.