MedCity News

APRIL 3, 2024

This week, Eko Health received FDA clearance for a new AI-powered tool that aids in the early detection of low ejection fraction, a key indicator of heart failure. The tool, which was developed in collaboration with Mayo Clinic, is embedded into Eko’s digital stethoscopes.

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MedCity News

OCTOBER 26, 2023

Digital therapeutics have shown how therapy can be delivered effectively through a digital interface, but the bankruptcy of Pear Therapeutics raised questions about whether these technologies can be commercially successful.

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MedCity News

OCTOBER 30, 2023

Value-based care and data are areas to be excited about in the employee benefits space, executives shared during a panel discussion at the MedCity News INVEST Digital Health conference.

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MedCity News

OCTOBER 27, 2023

A panel during MedCity News’ INVEST Digital Health conference discussed the tech trends shaping the design and execution of drug studies. Technology is transforming how clinical trials are run.

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MedCity News

OCTOBER 24, 2023

The INVEST Digital Health conference in Dallas, a collaboration between MedCity News and the Health Wildcatters accelerator, spotlights a wide range of hot topics in digital health, a startup pitch contest focused on femtech, and networking opportunities with investors and healthcare stakeholders. Register today!

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MedCity News

APRIL 2, 2024

Providence spun out its fourth digital health startup: Praia Health, a platform designed to build stronger relationships with patients by personalizing their healthcare journeys and connecting them to relevant resources and services. The startup also announced the closing of a $20 million Series A funding round led by Frist Cressey Ventures.

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PharmaTimes

DECEMBER 11, 2023

Around 2,100 GP surgeries had enrolled into the digital service by the end of November - News - PharmaTimes

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MedCity News

MAY 23, 2023

A panel during the MedCity News INVEST conference discussed what digital health technologies need to do to demonstrate return on investment for payers, providers, and other stakeholders.

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World of DTC Marketing

APRIL 14, 2022

As pharma continues to pour money into digital, they need to understand that a lot of what they do is uncontrolled. Misinformation and trolls abound on every platform, often repeating FOX news lies. According to STAT News, “Americans consume an unhealthy diet of health misinformation. This is today’s social media.

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MedCity News

OCTOBER 27, 2023

In the absence of these guidelines, healthcare executives are creating their own governance strategies to deploy AI responsibly, executives said during a panel discussion on Thursday at MedCity News’ INVEST Digital Health conference in Dallas.

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MedCity News

OCTOBER 27, 2023

During a panel at MedCity News’ INVEST Digital Health conference, three executives representing a provider, a payer and a technology vendor shared their thoughts on how to heal the rocky relationship between hospitals and health plans.

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MedCity News

NOVEMBER 6, 2023

Hera Biotech, a San Antonio-based startup developing a nonsurgical diagnostic test for endometriosis, won the Pitch Perfect contest at MedCity News’ INVEST Digital Health conference.

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MedCity News

AUGUST 10, 2023

The news came after the company’s rescue merger fell apart — Babylon had planned to go private through a deal with Swiss digital therapeutics firm MindMaze and Babylon creditor AlbaCore Capital. This week, virtual care company Babylon Health permanently closed its U.S. operations and laid off 94 employees.

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European Pharmaceutical Review

APRIL 11, 2024

Doing more digitally There is no getting around the fact that developing a manufacturing line that operates efficiently and delivers the highest quality product will always be an iterative process in which a series of prototypes are developed, tested and refined.

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World of DTC Marketing

AUGUST 26, 2020

After I read the Medscape report on the move to digitization I decided to reach out to some industry contacts to hear what they had to say. Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. So what is the future of digitization within healthcare?

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Curzon Consulting

FEBRUARY 29, 2024

For press enquiries, contact Diane Tibbles , Marketing Manager Contact Diane Latest news UK’s Leading Management Consultants 2024 UK’s Leading Management Consultants 2023 2022 MCA Awards Winners See latest news CONTACT US TO FIND OUT HOW WE CAN HELP Contact us

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World of DTC Marketing

FEBRUARY 15, 2021

THE SHORT: According to Medical News Today “in the United States (U.S.), The money that GSK is using on TV ads for this product could have used to develop a real kick-ass digital program. Possibly but I would pull the TV ads a soon as awareness reached a certain point and go to digital ads (not programmatic digital ads).

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Pharmaceutical Technology

FEBRUARY 2, 2023

Artificial intelligence (AI) continues to be in the news, and as pharma companies invest more to make sure they’re ahead of the game, international agencies have also started to catch up with regulations for AI-led healthcare research. We also explore how AI is being used to design digital twins for clinical trials.

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World of DTC Marketing

MAY 7, 2021

At the center of The Citizen Browser Project is a custom web browser designed by The Markup to audit the algorithms that social media platforms use to determine what information they serve their users, what news and narratives are amplified or suppressed, and which online communities those users are encouraged to join.

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World of DTC Marketing

NOVEMBER 29, 2021

Health care professionals are going digital, and if you want to reach them, the options are growing. Medscape is the daily news page for HCPs, and they are great to work with for reaching targeted physicians. Lately, there has been a lot of talk about Doximity, but as the data below indicates, Medscape has much more traffic.

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World of DTC Marketing

AUGUST 9, 2021

33 Even now, nearly 70% of all HCPs are digital natives. Most HCPs go to Medscape as a “first stop” in the morning to get their healthcare news. million other healthcare professionals worldwide, including medical students, residents, nurses, and more,45 Medscape is the largest news site for HCPs around the world, .

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pharmaphorum

JULY 21, 2022

Health coaching ecosystem YourCoach Health and digital therapeutics company Twill (formerly Happify Health ) are teaming up to offer access to YourCoach’s cross-specialty health coaches via Twill’s Duet platform, the companies announced today. If you liked this news story, check out the related video below.

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Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. The bad news is that only 24% of doctors still prefer to conduct face-to-face sales meetings, the effectiveness of digital interactions has decreased.

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PM360

APRIL 25, 2023

The majority of media believe their role is to be equally balanced between news and entertainment, but only one-third of consumers agree with this. The good news? Almost 90% of consumers want “news,” period. Media and consumers also fail to see eye to eye on the role of media in today’s society.

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pharmaphorum

NOVEMBER 21, 2022

At this year’s conference in Las Vegas, several pharma companies announced news at the show. Here’s a roundup of major pharma news out of HLTH. Roche rebrands digital health efforts. The portfolio includes more than 30 digital health offerings for infrastructure, operations, clinical decision support, and screening tools.

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LEVO Health

NOVEMBER 16, 2023

The digital landscape has transformed various industries, and healthcare is no exception. Healthcare professionals (HCPs) are increasingly turning to digital channels, not just for patient care but also for their personal learning and development. Strategies for Effective HCP Advertising on Digital Channels 1.

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pharmaphorum

DECEMBER 7, 2022

Neuralink’s BCI is intended to treat conditions like blindness and spinal cord injury, as well as provide a way to interact with digital devices using the brain and, according to Musk, is on the brink of moving into the human testing stage. Animal testing of that device only resulted in the sacrifice of 80 animals, it claims.

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pharmaphorum

NOVEMBER 16, 2022

At HLTH 2022 in Las Vegas, Editor in Chief Jonah Comstock caught up with Manny Montalvo, SVP, head of digital health and innovation at Teva Pharmaceuticals, to talk about Teva’s show news: new partnerships with Rimidi and HealthSnap to expand the deployment of the company’s Digihaler line of smart inhalers.

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Copyright Clearance Center

MARCH 21, 2023

Sophisticated chatbots and other AI tools have developed the ability to write entire news articles and even research papers,” said Tracey Armstrong, President and CEO, CCC. “We We look forward to this Town Hall forum on how publishing and research will change as a result of generative AI tools.”

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pharmaphorum

DECEMBER 7, 2022

A digital version of the NHS Health Check for 40- to 74-year-olds is to be piloted by the government as a way to lessen pressure on the nation’s GP services. Minister for Public Health, Neil O’Brien stated that the trial would help understand what a new digital NHS Health Check could look like in the coming years.

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PM360

MAY 4, 2023

Adheris Health , a MedAdvisor company, and leading provider of patient engagement solutions, earned its second consecutive Retail Excellence Award (REX) for Technology & Automation from Drug Store News (DSN) , the number one source of news and information for retail pharmacy professionals. Operations at Adheris Health.

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PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. Graphite Digital’s newest whitepaper reveals the daily experiences with and current perceptions of HCPs across the U.K.,

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pharmaphorum

OCTOBER 14, 2022

The news comes after Odyssey Therapeutics was last month named by Endpoints News as one of the Endpoints 11 companies of 2022. Awarded to “the most promising private biotechnology companies in the industry breaking new ground in drug development”, it seems Odyssey is very much on an upward trajectory at the moment.

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Curzon Consulting

MARCH 8, 2024

Consultants, advisors, and thought leaders offer a plethora of “means” to navigate this complex terrain – AI, digital transformation, sustainability… the list goes on. Digital Transformation: Leveraging technology for intelligent automation and digital transformation is critical to avoid falling behind competitors.

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World of DTC Marketing

FEBRUARY 1, 2022

According to STAT News “after a double-digit decline in 2021, the sector has fallen another 20% in the new year, erasing billions in value and leading even the most seasoned investors to question whether biotech has further to fall. Can small biotech companies survive?

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European Pharmaceutical Review

JULY 21, 2023

Supporting European biosimilar development Continued investment in biosimilars The planned financing builds on Sandoz’s announced investment in March 2023 of $400 million in a new biologics manufacturing plant in Lendava, Slovenia. This was the largest-ever international private-sector investment in the country, according to the company.

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World of DTC Marketing

FEBRUARY 28, 2022

That’s good news, but it’s also bad news. There are other ways to reach patients online, but to date, pharma hasn’t made a full push into other digital tactics. Credible sites like WebMD have seen traffic increases, but health groups have on social media.

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