Pharma Marketing Network

OCTOBER 6, 2021

Targeting and attribution challenges are universal, but pharmaceutical advertisers encounter several unique hurdles with digital advertising. Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative.

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Pharma Media Digital Media Marketing 98

PM360

AUGUST 24, 2023

She put the first pharma ad on TV. Jasper Beard, Senior Director of Portfolio Marketing, ViiV Healthcare, previously won a PM360 Trailblazer Brand Champion Award. He says that, today, AI is a trailblazer in digital marketing. Media is like that now—deconstructed. No one else scaled it. So… who’s Liz Moench?

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Media Marketing Digital Media Prescription 96

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Fierce Healthcare. THE CHALLENGE.

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Physicians Media Pharma sales reps Electronics 52

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

Pharma 52

Pharma Marketing Doctors Recruitment 52

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

Pharma 40

Pharma Marketing Doctors Recruitment 40

Pharma Marketing Network

OCTOBER 29, 2020

RJ (PMN): Hi this is RJ Lewis your host of the Pharma Marketing Podcast and I’m here today with Stephanie Berez who is the founder and managing director of HEART OF WHY MARKETING and a good friend welcome Stephanie. 011 – Stephanie Berez Podcast Transcript. Stephanie (HOWM): Thanks for having me. RJ (PMN): It does, it does.

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Marketing Media Pharma Doctors 52