digital 
Fierce Pharma
OCTOBER 11, 2023
Fierce Pharma sits down with digital marketing leaders to discuss this year's most innovative topics at Digital Pharma East. Fierce Pharma sits down with digital marketing leaders to discuss this year's most innovative topics at Digital Pharma East. Learn more by watching the videos below.
World of DTC Marketing
JULY 28, 2021
More HCPs chose to use smartphones to access digital resources as well and usage has increased when accessing a wide variety of professional content. HCPs increasingly turn to trusted colleagues on digital networks for reliable information. It’s no secret that HCPs are using digital more and more. Listen, answer and learn.
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World of DTC Marketing
JULY 13, 2022
Digital pharmacies seem to be springing up everywhere. Where does this leave digital pharmacies? I believe, overall, digital health has been over-hyped. Doctors still don’t trust the wearables’ data and want their tests, but digital health can inform patients and make them aware of potential health issues.
World of DTC Marketing
MARCH 6, 2022
Digital health companies aim to address the numerous health care challenges, including poor patient engagement, communication gaps between patients and providers, lack of longitudinal data, inconvenience of care delivery, and insufficient clinical decision support for providers and patients. Heath Affairs. What about patients?
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Tele visits, digital consent, new monitoring sensors, & direct-to-patient supply are virtual tools that existed before the pandemic, but now there’s swift adoption of these methods because they’ve been proven to help launch & complete trials more effectively.
MedCity News
APRIL 10, 2024
The post Report: Payers Aren’t Providing an Adequate Digital Experience appeared first on MedCity News. About 32% of health insurance sites and apps “don’t meet the foundational level of functionality and intuitive organization of information,” according to a new J.D. Power report.
Fierce Pharma
NOVEMBER 10, 2022
Divya Iyer, VP Strategy & Business Development at GoodRx, showcases digital health innovations at Digital Pharma East conference. Thu, 11/10/2022 - 13:14.
Advertiser: ZoomInfo
In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!
Advertiser: ZoomInfo
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return.
Advertiser: ZoomInfo
The digital age has brought about increased investment in data quality solutions. 64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.
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