MedCity News

MARCH 9, 2023

Healthcare consumerism and prioritizing the customer experience to boost loyalty are key focus areas for providers and payers in the months and years ahead.

Healthcare 136

Healthcare Healthcare Patients 136

Cesare Ferrari

APRIL 14, 2023

Do you know that customer retention, loyalty, and delight are different? All three are linked to customer satisfaction and provide substantial benefits for a medical device company. Remember, the goal of any marketing strategy is to attract, satisfy and retain customers in the target segment. What is Customer Retention?

Marketing 52

Marketing Sales Medical Competition 52

Dominic Tyer

JANUARY 28, 2023

DT’s first global customer experience (CX) benchmark is based on a survey of 6,270 HCPs across 14 markets and 8 specialty areas

Pharma 130

Pharma Marketing Consulting 130

Dominic Tyer

JANUARY 14, 2023

DT’s first global customer experience (CX) benchmark is based on a survey of 6,270 HCPs across 14 markets and 8 specialty areas

Pharma 130

Pharma Marketing Consulting 130

Impetus Digital

OCTOBER 20, 2023

Learn more by downloading the customer story. To find out more about Impetus Digital, visit our website , follow us on LinkedIn or Twitter , or book a demo at meetwithimpetus.com Book a Demo The post Clinical Trials Investigator and Patient Engagement Planning: A Customer Story appeared first on Impetus Digital.

Patients 94

Patients Leads 94

Integrity Solutions

NOVEMBER 23, 2020

A customer-centric strategy is about more than just a values statement or a directive to the team. Are your customers truly at the center of your business universe? A customer-centric culture is one that is relentlessly focused on putting what’s best for the customer at the core of everything you do.

Sales 127

Sales Marketing Training Management 127

Cesare Ferrari

OCTOBER 22, 2023

I recently met an ex-colleague and we discussed for a couple of hours several decisions made by the management of a MedTech company that we both felt were not focused on the customer. If you follow this blog regularly you should already know that I’m a strong advocate of customer centricity and customer orientation. 

Medical 52

Medical Sales Doctors Management 52

Fierce Pharma

NOVEMBER 30, 2023

Way back in 2015 a post on the Think with Google blog made the bold claim that, for marketers, consumer intent is more powerful than demographics: “Intent beats identity. GoodRx is a trusted, high-intent platform that helps providers and patients find what they need at the exact moment they are looking for something.

Pharma 239

Pharma Marketing Patients 239

MedReps

OCTOBER 19, 2022

Although the discussion focus is mainly on sales and meeting quotas in the medical sales world, there’s something else that needs to be covered: customer expectations and experience. In order to gain repeat customers, you need to figure out what yours want and provide them with the service they need. So, what do your customers want?

Sales 77

Sales Sales pitches Medical sales Sales presentations 77

Impetus Digital

JANUARY 27, 2023

To learn more about our client’s approach and the outcomes of this project, download the full customer story below. Throughout the project, the patient advisors remained anonymous to both the client and other participants.

Patients 98

Patients Physicians 98

PharmaTech

APRIL 2, 2024

The SD-5 is the sixth custom spray dryer in operation at Serán, which aims to achieve high yields with batch sizes <50 mg of APIs.

52

52

Impetus Digital

FEBRUARY 17, 2023

To find out more about Impetus Digital, visit our website , follow us on LinkedIn or Twitter , or book a demo at meetwithimpetus.com Book a Demo The post Virtual Patient Steering Committee: A Customer Story appeared first on Impetus Digital.

Patients 98

Patients Recruitment Education Pharmaceutical 98

pharmaphorum

JANUARY 10, 2023

Research by Treasure Data , a market leading enterprise customer data platform (CDP), shows that HCPs are increasingly turning to digital to research scientific information, new medications, and brands. Better customer experience. Capturing market share. And he has a unique view of how data and health combine.

Marketing 98

Marketing Pharma Healthcare Healthcare 98

Dominic Tyer

MAY 23, 2023

On Wednesday 24 May I’ll be discussing recent DT Consulting research on how to best engage HCPs over digital and non-digital channels and what content experiences best connect with them

Pharma 130

Pharma Consulting Management Marketing 130

Pharma Marketing Network

OCTOBER 27, 2023

Adaptive content is a powerful tool to personalize the pharma customer journey. It allows marketers to create content that is tailored to the needs and interests of their target audiences, delivering a more engaging and rewarding customer experience. This can help to drive more sales and increase overall customer loyalty.

Pharma 52

Pharma Marketing Sales Media 52

PharmExec

JANUARY 9, 2023

"The customer is always right" — a commitment to omnichannel marketing is a commitment to serving the customer. David Laros of Beghou Consulting offers up this tersely written playbook on the topic.

Consulting 98

Consulting Marketing 98

Impetus Digital

NOVEMBER 29, 2023

Download the customer story to get the details. To find out more about Impetus Digital, visit our website , follow us on LinkedIn or Twitter , or book a demo at meetwithimpetus.com Book a Demo The post Patient Advocate Engagement: A Customer Story appeared first on Impetus Digital.

Patients 52

Patients Healthcare Provider Education Healthcare 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. So, what do pharmaceutical commercial teams need to understand about healthcare customer ecosystems? Find out Clarity’s way of understanding pharma customer ecosystem and the 3 critical insights that cannot be ignored!

Pharma 91

Pharma Healthcare Healthcare Distribution 91

Integrity Solutions

MAY 28, 2020

The only reason that a customer would or even should consider doing business with us is that somehow we enhance their ability to attract and serve their customers. We get focused on delivering a solution to a customer as if that was the end of the value chain. Customer Value: Find Your Fit. By Derek Roberts.

Sales 110

Sales Sales process Training Marketing 110

Clarity Engagement Solutions

NOVEMBER 9, 2020

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. So, what do pharmaceutical commercial teams need to understand about healthcare customer ecosystems? Find out Clarity’s way of understanding pharma customer ecosystem and the 3 critical insights that cannot be ignored!

Pharma 91

Pharma Healthcare Healthcare Distribution 91

Clarity Engagement Solutions

MAY 10, 2022

The 4 Zones™ of Customer Engagement is a practical, coachable, and repeatable framework training delivered by Clarity that combines the setting of everyday language and industry-leading best practices. The post What is 4 Zones™ Customer Engagement? Click HERE to learn more! Some of Our Latest Blogs.

Training 91

Training Management Competition Medical 91

Impetus Digital

DECEMBER 6, 2022

In this customer story, we describe the methodology and results of our client’s ongoing Virtual Steering Committee & Peer Influence program. . To learn more about our client’s approach and the outcomes of this project, download the full customer story below. Download: Customer Success Story. Download PDF. Book a Demo.

Healthcare Provider 98

Healthcare Provider Physicians Healthcare Healthcare 98

Spotio

MARCH 20, 2023

Do you know the difference between customer mapping and customer journey mapping? Keep reading to learn what customer mapping and customer journey mapping are, how they differ from each other, how customer mapping will benefit your field sales team, and why SPOTIO is the only customer mapping tool you need.

Sales 52

Sales CRM Prospecting Leads 52

Clarity Engagement Solutions

FEBRUARY 7, 2022

It directly supports our 4 Zones™ of Customer Engagement technology and is the 1st Industry Cloud Solution software on Salesforce Lightning to focus exclusively on Strategic Customer Engagement for organizations and field teams calling on key accounts. That’s where Clarity CX1™ comes in. CX1™ is different.

Sales 91

Sales Management Competition Pharma 91

Impetus Digital

APRIL 10, 2023

To find out more about Impetus Digital, visit our website , follow us on LinkedIn or Twitter , or book a demo at meetwithimpetus.com Book a Demo The post Patient Clinical Trial & Communications Plan Review: A Customer Story appeared first on Impetus Digital.

Patients 98

Patients 98

MedCity News

OCTOBER 3, 2023

In addition to its launch out of stealth mode, the company also announced that it has closed a $9 million funding round led by Bessemer Venture Partners and signed contracts with more than 20 customers.

Healthcare 107

Healthcare Healthcare 107

Pharma Marketing Network

JULY 25, 2023

One of the ways to do this is to customize your audience. Here are some tips for customizing your audience in Ads Manager for the pharma industry: Use demographics: You can target your ads based on demographics, such as age, gender, location, and interests.

Management 98

Management Pharma Media Marketing 98

Cesare Ferrari

MARCH 17, 2023

Medical device companies must seriously treat customers’ complaints in compliance with regulatory quality standards. However, compliance with regulations does not necessarily mean you’re focused on customer satisfaction. Dissatisfied customers are not only expected to stop purchasing with an erosion of customer portfolio.

Marketing 52

Marketing Medical Sales tools Sales 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

However, pharma companies are increasingly recognizing that true customer alignment is vital for success. We’ve worked with many top pharma companies and have identified 3 key insights to help achieve customer alignment. Customer Research Most field teams are doing what they were taught and what they are measured on.

Pharma 91

Pharma Competition Engineering Marketing 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

However, pharma companies are increasingly recognizing that true customer alignment is vital for success. We’ve worked with many top pharma companies and have identified 3 key insights to help achieve customer alignment. – The Customer Relationship Vision. – Customer Research. Customer Research.

Pharma 91

Pharma Competition Engineering Marketing 91