pharmaphorum

APRIL 11, 2024

The European Parliament has voted through reforms to legislation regulating the pharma sector, which the industry claims could compromise competitiveness and patient care.

Pharma 94

Pharma Competition Patients 94

Pharmaceutical Technology

MAY 7, 2024

The FTC is cracking down on pharma companies filing sham patents in the Orange Book to delay generics competition.

Pharma 75

Pharma Competition 75

European Pharmaceutical Review

NOVEMBER 25, 2022

The Luye Pharma drug demonstrated comparable bioavailability with Johnson and Johnson’s Invega Sustenna ® at steady state in a clinical trial ( NCT04922593 ). The post Promising schizophrenia drug faces tough competition appeared first on European Pharmaceutical Review. The long-acting injectable’s potential in the LAI market.

Competition 93

Competition Food and Drug Administration Pharma Food 93

MedCity News

FEBRUARY 6, 2024

However, the Phase 2 results showed only “clinically meaningful” improvement in resolving liver fibrosis, a key measure of the drug’s potential competitiveness in a crowded field of contenders. Eli Lilly reported 74% of patients treated with tirzepatide achieved resolution of metabolic dysfunction-associated steatohepatitis, or MASH.

Competition 104

Competition Patients Biopharma Pharma 104

Pharmaceutical Technology

AUGUST 18, 2023

Competitive intelligence is a vital tool of the research and analysis toolbox for firms wanting valuable data on their market, competitors and customers

Competition 52

Competition Pharma Marketing 52

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market. Pharma websites are a resource, but they don’t provide what they need and want to prescribe the drug.

Marketing 218

Marketing Pharma Insurance Medical 218

European Pharmaceutical Review

JULY 7, 2023

New recommendations to boost the competitiveness in UK biopharma and Medtech sectors have been published by Imperial College London. The ‘Sectoral Systems of Innovation and the UK’s Competitiveness’ reports assess the value-added per capita of each sector and how they compare internationally.

Competition 80

Competition Biopharma Government Manufacturing 80

MedCity News

JANUARY 22, 2024

If Ionis can commercialize this drug, competition would include products from Takeda Pharmaceutical and BioCryst Pharmaceuticals. In its Phase 3 test, Ionis Pharmaceuticals drug donidalorsen reduced the frequency of swelling attacks caused by the rare disease hereditary angioedema.

Competition 101

Competition Pharmaceutical FDA Biopharma 101

World of DTC Marketing

JULY 22, 2021

The culture within pharma is driving people away, including new hires. Age discrimination within pharma is real. With the loss of more experienced people, the pharma industry is losing talent and gaining what? On Quora, there was a discussion about working within pharma s a recent MBA grad wanted the pros and cons.

Pharma 309

Pharma Marketing Ethics Consulting 309

Fierce Pharma

JANUARY 8, 2024

After last year saw the rise of popular obesity treatments, biopharma's interest in the field only appears to only be growing. With Novo Nordisk and Eli Lilly dominating the obesity field, Amgen's CEO Robert Bradway knows a new offering will have to offer a unique benefit.

Competition 242

Competition Biopharma Marketing 242

Fierce Pharma

OCTOBER 20, 2023

Eli Lilly is on a roll with its RET inhibitor Retevmo, with new trial results showing the drug can offer dramatic benefits in the treatment of certain lung and thyroid cancers. | Eli Lilly is on a roll with its RET inhibitor Retevmo, with new trial results showing the drug can offer dramatic benefits in the treatment of certain lung and thyroid cancers. (..)

Competition 286

Competition 286

World of DTC Marketing

JULY 9, 2021

We are reminded that big pharma is a business whose only purpose is to make money. Pharma loves to use the argument that they need high prices and new products for R&D. Big pharma is big business. The post Pharma is big business whose goal is to maximize shareholder value. That is reprehensible.

Pharma 292

Pharma FDA Leads Competition 292

pharmaphorum

OCTOBER 7, 2022

It’s often stated – mostly without reference to data – that the environment for innovative launches is more competitive now than it ever has been. Continued competitive intensity. The first in class launches barely have time to establish before they face competition, and then the competition keeps on coming.

Competition 72

Competition Marketing Medicine Pharmaceutical 72

PM360

SEPTEMBER 21, 2023

Pity the poor pharma brand marketer. Should pharma brand campaigns drive quality, affinity, or persuasion? Survey Reveals Why Brand Building Matters Two big themes emerge that distinguish pharma marketing. First, pharma categories are dominated by the top 20% of prescribers.

Pharma 111

Pharma Marketing Prescription Media 111

Fierce Pharma

AUGUST 14, 2023

Just four years into the rollout of Pfizer's pricey heart medication Vyndamax, the company is already playing patent defense against a potential copycat. | Along with the Scripps Research Institute, the drug giant claims the proposed copycat would step on a Pfizer patent and two Scripps patents.

Competition 246

Competition Medical 246

Fierce Pharma

MAY 2, 2024

Novo Nordisk is facing fierce competition from Eli Lilly’s obesity rival Zepbound, which has shaken up U.S. pricing dynamics for the Danish company's popular GLP-1 drug. | Novo Nordisk is facing fierce competition from Eli Lilly’s obesity rival Zepbound, which has shaken up U.S.

Competition 285

Competition 285

World of DTC Marketing

MARCH 2, 2021

SUMMARY: Almost every pharma company seems to be posting open digital marketing positions on LinkedIn but are they really hiring? Pharma acknowledges the need to get better in digital marketing, which starts with hiring the right people. Too many pharma people view their websites as a selling tool only, and that’s a mistake.

Pharma 180

Pharma Marketing Management Media 180

World of DTC Marketing

NOVEMBER 9, 2021

SUMMARY: Quantitative and qualitative data was gained through surveys with EPG Health’s multi-stakeholder databases (HCP, pharma, and service providers) and interviews conducted with pharma execs by Impatient Health. Key Findings 1 : HCPS ARE IN CONTROL AND PHARMA KNOWS IT. Pharma must level up the value they deliver.

Pharma 231

Pharma Medical Education Media 231

Fierce Pharma

JANUARY 12, 2024

While the first-mover advantage is often critical in the realm of drug launches, Eli Lilly is often happy to split the pie with its peers. While the first-mover advantage is often critical in the realm of drug launches, Eli Lilly is often happy to split the pie with its peers.

Competition 130

Competition FDA 130

Fierce Pharma

SEPTEMBER 21, 2023

The Japanese pharma giant has inked a settlement with drug wholesalers who accused the company of using anti-competitive deals to delay generic entry to its gout drug Colcrys. Takeda has managed to close one of the antitrust cases that have been hanging over the company.

Competition 245

Competition Management Pharma 245

Eversana Intouch

NOVEMBER 9, 2023

Back in 2003, drugs from large pharma companies made up 36% of the late-stage R&D pipeline. These data are astonishing, given the perception that Big Pharma is the main driver of biopharma innovation. Yet, we know small-to-mid-sized pharma launches face a unique set of challenges. Download POV

Pharma 85

Pharma Biopharma Competition Marketing 85

World of DTC Marketing

NOVEMBER 12, 2021

If there is one industry that needs to think more about digital, it’s pharma. Here are some common issues that I find: 1ne: The click-stream research shows that people go to many other health websites to collect information after leaving a pharma product website. Pharma needs to evolve and light a fire to move to digital.

Pharma 180

Pharma Digital Media Pharma reps Pharma Rep 180

Fierce Pharma

JANUARY 11, 2024

Pfizer mused on ADC opportunities in China, while Takeda's R&D head revealed details behind the company's competitive TYK2 deal with Nimbus at this year's J.P. Pfizer is still hungry for ADC opportunities, including in the Far East. Morgan Healthcare Conference. And more.

Competition 130

Competition Pharma Manufacturing Healthcare 130

MobileLocker

NOVEMBER 25, 2020

The post Personalized Presentations Give Pharma and Med Tech Reps the Edge to Beat the Competition appeared first on MobileLocker. Find out how some simple customization techniques can help your sales presentations connect with clients and prospects.

Competition 52

Competition Sales presentations Pharma Prospecting 52

MedCity News

FEBRUARY 23, 2023

FDA approval of Sanofi hemophilia A drug Altuviiio provides patients with a therapeutic option that lasts longer than most other products available, including one already marketed by the French pharma giant. Altuviiio also gives Sanofi a way to better compete against blockbuster Roche drug Hemlibra.

Competition 108

Competition FDA Patients Pharma 108

World of DTC Marketing

NOVEMBER 17, 2020

Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. But Rich, we can’t compare pharma websites to CPG websites.

Pharma 155

Pharma Prescription Doctors Education 155

pharmaphorum

MAY 1, 2024

FTC sends more warnings to pharma companies over 'junk' patents to protect drugs from generic competition, including Novo Nordisk's Ozempic.

Competition 100

Competition Pharma 100

MedCity News

DECEMBER 27, 2023

Cytokinetics drug aficamten met the main goal of a pivotal test in obstructive hypertrophic cardiomyopathy. If approved, the daily pill would compete against a Bristol Myers Squibb drug projected to become a blockbuster seller.

Competition 127

Competition Biopharma Pharma 127

Pharma Marketing Network

OCTOBER 30, 2023

As digital technology continues to rapidly evolve, companies in the pharmaceutical industry must remain competitive by adapting to the changing landscape. Search engine optimization (SEO) is an essential component of any successful digital marketing strategy, and it is crucial for pharma websites to understand and apply SEO best practices.

Pharma 52

Pharma Engineering Competition Marketing 52

World of DTC Marketing

OCTOBER 5, 2021

drug pricing system is filled with confusing numbers , and many entities profit off the flow of drugs, but pharmaceutical companies retain a vast majority of the proceeds” Big pharma IS big business. Big Pharma’s chokehold around the U.S. political system surpasses that of practically any other industry.

Pharma 241

Pharma Insurance Sales Government 241

MedCity News

AUGUST 17, 2022

The move means Sanofi is out of the competitive chase to develop a so-called “oral SERD” therapy for patients with a certain type of breast cancer. Sanofi breast cancer drug amcenestrant has failed in a Phase 3 clinical trial, leading the pharmaceutical giant to discontinue all clinical development of the small molecule.

Competition 91

Competition Leads Pharmaceutical Patients 91

European Pharmaceutical Review

JANUARY 2, 2024

Data outcomes revealed that most respondents from Pharma considered that drug pricing and reimbursement constraints will have a negative impact in 2024. The report recommened that to gain a competitive edge in the market, focusing on modernising R&D models or implementing emerging technologies could support this endeavour.

Pharma 74

Pharma Medicine Government Marketing 74

European Pharmaceutical Review

NOVEMBER 3, 2022

Results from CPhI’s 2022 Pharma Index survey , announced at this year’s CPhI Frankfurt, showed pharma confidence in growth , innovation and manufacturing quality has reached record highs, promising positive prospects for the industry in 2023 and beyond. Competitiveness. Key countries. Finished Dosage. Knowledge of professionals.

Pharma 76

Pharma Manufacturing Competition Pharmaceutical products 76

Fierce Pharma

JULY 11, 2023

With Xspray Pharma and Eversana’s cancer med hitting a regulatory setback, a launch in the second half of 2023 now looks unlikely. With Xspray Pharma and Eversana’s cancer med hitting a regulatory setback, a launch in the second half of 2023 now looks unlikely.

Manufacturing 168

Manufacturing Competition Pharma FDA 168

Pharmaceutical Commerce

APRIL 11, 2024

Companies striving for transformed and targeted growth are exploring strategies that include partnerships, artificial intelligence, increased efficiencies, and competitive intelligence.

Pharma 59

Pharma Competition 59

Fierce Pharma

JANUARY 4, 2024

Despite competitive pressure from a buzzy CRISPR therapy, bluebird bio keeps striding forward with its sickle cell disease gene therapy Lyfgenia. Despite competitive pressure from a buzzy CRISPR therapy, bluebird bio has signed a second outcomes-based reimbursement agreement for its sickle cell gene therapy Lyfgenia.

Competition 286

Competition 286

Fierce Pharma

SEPTEMBER 13, 2023

The evolution of clinical research has been dependent on the conversion of Healthcare Organizations (HCOs) to clinical research sites, along with the conversion of Healthcare Providers (HCPs) to Pr | Effective site enablement must address several factors, including protocol design, training, patient recruitment and enrollment, and more.

Competition 130

Competition Healthcare Provider Recruitment Training 130