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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape? Marketing is key to adding that layer of storytelling.

Marketing 105
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Four Vital Optimizations Required For Digital Marketing Success

Healthcare Success

I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing results. Campaign Management (e.g., search engine marketing, SEM, pay-per-click, or PPC). Competition. Paid Search Campaign Management. Google Ads or Microsoft). Landing Page. Conversion Process.

Marketing 108
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Measuring the Success of Your Healthcare Marketing Campaigns

LEVO Health

Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital system, your marketing campaigns should be measured and evaluated regularly to ensure they effectively achieve your business goals.

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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend with a ton of competition. The B2B marketing strategy you use has to stand out.

Doctors 61
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Keywords to Make Your Medical Sales Resume Shine Above Others

Medical Sales News

With hiring managers skimming through many resumes, using powerful words can bring your experience to life, quickly illustrate your skills and qualifications, and allow you to stand out from the pile of applicants. Word choice is a part of the competition to land an interview. O: objective, objectives, operating room, OR, O.R.,

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Creating Data-Driven Sales Enablement Strategies

Infuse Medical

Importance of Data in Sales Enablement In today’s hyper-competitive business landscape, data has emerged as a critical asset for organizations looking to gain a competitive edge. Market Trends and Analysis: Industry insights, competitor activity, and market forecasts.

Sales 52
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Mastering the Art of Negotiation: Essential Skills for Medical Sales Professionals

Rep-Lite

In the competitive healthcare industry, where product differentiation may be minimal, effective negotiation skills can be the difference between securing a deal and losing out to a competitor. Additionally, negotiation extends beyond the sales process, encompassing contract terms, pricing agreements, and ongoing relationship management.