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What if Bill Clinton & Ronald Reagan Had Debates Universal Government Funded Healthcare? A Fictional Debate Portrayal.

Pharma Marketing Network

Bill Clinton: My fellow Americans, I stand here today to argue in favor of universal government-funded healthcare. This leads to higher healthcare costs for everyone, as emergency room visits and hospital stays are much more expensive than regular doctor visits. This is not only morally wrong, but it also puts a strain on our economy.

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Making Sales to Government-Run Hospitals

Scott’s Directories

The process of making sales to government-run hospitals is quite different from that of making sales to private hospitals. Since government-run hospitals work for the greater good of the entire community, a few crucial factors need to be considered. In government-run hospitals, decision-making often depends on the executives.

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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 61
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The debate on DTC marketing is going to heat up again

World of DTC Marketing

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. Drug pricing is done by internal teams who look at what the market will bear and the competitive landscape. Still, the gatekeeper continues to be their doctor. 2wo: DTC marketing is one of the reasons prescription drugs cost so much.

Marketing 285
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Biogen’s $900 million settlement signals scrutiny on speaker fees

Pharmaceutical Technology

Bringing an end to a 13-year deliberation on a whistleblower lawsuit, Biogen recently agreed to pay a $900 million settlement , amidst increased government alertness on pharmaceutical fraud. However, new MS drugs like Novartis ’ Gilenya, were going to soon enter the market and increase competition within the MS therapeutic landscape.

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Support bot for cancer patient relatives wins WHO Health Hackathon

pharmaphorum

A bot that provides support to relatives of people with cancer – called Scally – has been named the winner of the World Health Organization ‘s inaugural European competition to find and nurture digital health projects. The Canadian government provided financial support.

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Pharmaceutical Patents: A Challenge for Malaysia

Contrarian Sales Techniques

These countries, known as "compulsory licensing" countries, have laws that allow the government to issue licenses to local companies to produce generic versions of patented drugs without the patent holder's permission. Some examples of compulsory licensing countries include India, Brazil, and South Africa.