Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. No matter what you’re marketing, getting your content seen by your target audience is critical. Invest in Email Marketing to Doctors.

Doctors 101

Doctors Distribution Marketing Media 101

pharmaphorum

DECEMBER 16, 2022

New category. The PM Society is delighted to announce a brand new, free of charge, category in the PM Society Awards 2023. This category has come about from a collaboration between the PM Society, the IPA, and ISBA, in connection with the Pitch Positive Pledge campaign. PM Society Awards. Enter by 9 th January.

Networking 52

Networking Healthcare Healthcare Pharma 52

eMediWrite

JUNE 22, 2023

The process of giving a pharmaceutical product a unique identity on the market is called pharmaceutical product positioning. It entails recognising the special qualities and advantages of your product and conveying them to the intended market in a way that sets it apart from rival goods.

Pharmaceutical products 52

Pharmaceutical products Pharmaceutical Competition Marketing 52

PM360

AUGUST 24, 2023

PM360 , a leading life sciences marketing industry trade publication, established the Trailblazer Awards in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences.

Marketing 52

Marketing Education Media Healthcare 52

PM360

OCTOBER 5, 2023

In total, PM360 , a leading life sciences marketing industry trade publication, recognized 73 winners across eight overall categories: Companies of the Year, CEOs of the Year, Products of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Brand Champions, and Initiatives.

Education 52

Education Marketing Media Biopharma 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

Physicians 98

Physicians Marketing Medical Prescription 98

PM360

AUGUST 17, 2022

Top Companies, Marketers, CEOs, Products, and Initiatives to be Honored During Gala on September 22 nd . In total, PM360 is announcing 122 finalists as well as already having named the Lifetime Achievement Recipient and Brand Champion winners. PM360 Announces 2022 Trailblazer Award Finalists.

Marketing 52

Marketing Healthcare Healthcare Education 52

Eversana Intouch

MARCH 31, 2023

However, it has also created a vastly more complex landscape for prescribers to navigate; and, therefore, a serious marketing challenge for brands trying to communicate their value. Surprisingly, even brands with compelling study data can struggle. Data alone doesn’t drive behavior.

Competition 52

Competition Marketing Healthcare Healthcare 52

PM360

NOVEMBER 29, 2022

As healthcare marketers, we often focus on the official launch of a new product as a pinnacle moment for its commercial success. But in many cases, success depends on actions taken before the launch date—specifically, how well the market has been primed to receive a novel product. Establish the company as an industry thought leader.

Marketing 98

Marketing Healthcare Healthcare Education 98

Cesare Ferrari

SEPTEMBER 12, 2022

Is having a strong brand important in Medtech? We all know it is extremely important in consumer marketing where the brand can be the real differentiator. However, I think the medical device market is evolving towards an environment where the importance of the brand is increased. have high brand equity.

Marketing 52

Marketing Medical Insurance Training 52

World of DTC Marketing

JULY 23, 2020

This was especially true in diabetes, depression, and oncology categories. (n=58). TV is still a great way to spread the word that a new product has arrived on the scene but what DTC marketers are forgetting is that online health seekers are going to a lot of websites to learn about your drug. This is where pharma can help.

Physicians 130

Physicians Marketing Side effects Patients 130

eMediWrite

OCTOBER 3, 2022

Brand awareness, used in marketing, refers to how well customers can name a product. Customers’ awareness of the brand should ideally include favorable opinions about the characteristics that set the product apart from its rivals. It’s fine if your current branding efforts are aimed at a broad audience.

Pharma Brand Awareness 52

Pharma Brand Awareness Pharma Media Engineering 52

pharmaphorum

NOVEMBER 2, 2022

Citeline and Norstella have completed a merger, first announced in June, to create one of the largest players in the pharmaceutical intelligence category.

Pharma 77

Pharma Marketing Patients Consulting 77

PM360

MAY 16, 2023

Press Release Contact: Andrew Matthius Senior Editor PM360 646-300-8113 NEW YORK, NY : PM360 , the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, today announced the winners of its 9 th Annual ELITE 100.

Media 52

Media Marketing Management Pharmaceutical 52

Medico Reach

APRIL 21, 2022

Are you a healthcare marketer looking to promote your products? Then you have to develop the perfect marketing strategy to connect with your targets. And in this competitive digital era, email marketing is still one of the best strategies to boost your sales. Helps Set Your Brand Apart. Speeds Up Communication .

Marketing 52

Marketing Healthcare Healthcare Sales 52

Clarify Health

APRIL 25, 2023

Clarify’s products illuminate actionable opportunities to drive growth, optimize networks, improve care delivery, manage population health, maximize value-based care performance, and bring therapies to market. Lewis Director, Brand Communications rose.lewis@clarifyhealth.com Contact: Rose A.

Management 52

Management Education Healthcare Healthcare 52

PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: Health Monitor Network, Phreesia.

Marketing 52

Marketing Education Media Healthcare 52

eMediWrite

JUNE 6, 2022

Brand names. The reason for this is that the majority of pharmaceutical corporations have purposefully distanced their business name from specific drug brand names. The parent corporations behind the product brand portfolios have stayed anonymous. And we’ve arrived at a period where marketing is driven by purpose.

Pharmaceutical 52

Pharmaceutical Pharma Medicine Marketing 52

Clarify Health

APRIL 18, 2023

The ability to take raw claims data and create rich intelligence into market pricing is critical to assessing the value of care and enabling more effective contract negotiations,” commented Jean Drouin, MD, founder and CEO, Clarify Health. Lewis Director, Brand Communications rose.lewis@clarifyhealth.com Media Contact Rose A.

Healthcare 52

Healthcare Healthcare Networking Marketing 52

pharmaphorum

OCTOBER 26, 2022

The sensor communicates with an app on a smart device, which can send a warning to the patient and trusted contacts, allowing them to take action to try to prevent seizures and avoid injury that might occur during an attack. “By entering the digital health market, Neuraxpharm can provide further assistance and tap this unmet potential.”

Pharmacology 64

Pharmacology Patients Sales Healthcare 64

PM360

MAY 15, 2023

He has worked on game-changing brands including Prilosec , Nexium , Zelnorm , and LINZESS—plus, he isn’t nearly done. The ELITE Awards honors people in the following 19 categories: Creative Directors: Marketers known for their daring creative and jealousy-inducing campaigns. and Similasan Corp. and Eli Lilly & Co.

Education 105

Education Media Marketing Sales 105

Cesare Ferrari

FEBRUARY 18, 2022

Today I will go through the role of KOL in downstream marketing. Why Are KOLs Important In Medical Device Marketing? Since the category “medical device” is so diverse, the relevance of KOLs is variable. KOLs can be a powerful component of the go-to-market strategy and the marketing plan for medical device companies.

Management 52

Management Marketing Media Physicians 52

Rep-Lite

FEBRUARY 16, 2024

The medical sales industry covers several sub-categories including, medical device sales rep, pharmaceutical sales rep, and medtech sales. These evaluations typically target key focus areas including medical device sales strategies and sales skills, collaboration, communication, decision-making, problem-solving, morale, and motivation.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

Impetus Digital

OCTOBER 13, 2022

In this episode of Healthcare Goes Digital, Lawrence Bressler , Head of Value & Market Access, Global Rare Diseases at Chiesi , sat down with Natalie Yeadon , Co-founder & CEO of Impetus Digital. Physicians get to know you, the community gets to know you, and you build on those relationships.

Patients 52

Patients Physicians Professional Services Healthcare 52

Clarify Health

MARCH 27, 2023

Payers and providers can now instantly query 500+ terabytes of enriched price transparency data via the software’s user interface and generate reports on market prices in seconds. “Well organized price transparency data creates a new and essential category of business intelligence across the industry. Media Contact Rose A.

Engineering 52

Engineering Healthcare Healthcare Marketing 52

Cesare Ferrari

APRIL 2, 2022

Key metrics are new business volume and market share. Customer knowledge and customer relationship It is considered a marketing thing. Brand Low brand equity among target customers (maybe known but not valued). The customer-centric paradigm requires changes in marketing metrics. Sales model Transactional-oriented.

Medical 52

Medical Customer Relationship Management Sales Relationship management 52

Spotio

SEPTEMBER 12, 2023

While every tool is different, most apps in this category allow users to visualize their sales pipelines, which makes it much easier to track deals , identify and remove bottlenecks, and forecast future results. When these things happen, revenue tends to rise. We’re getting ahead of ourselves, though. SPOTIO G2 rating: 4.4

Sales pipeline 52

Sales pipeline Management Sales CRM 52

The Brooks Group

AUGUST 8, 2019

When asked about the biggest obstacles in their role, the category of “Underperforming Sales Staff” was listed by 29% of respondents, followed closely by “Hiring/Lack of Qualified Sales Talent.”. The findings indicate a need for sales enablement interventions as well as a focus on talent strategy and employee branding.

Sales 76

Sales Consulting Competition Sales Strategy 76

Quantified

MAY 22, 2023

Marketing and automated funnels can only do so much, especially in B2B markets or high-dollar product and service markets. If sales reps are off-brand, awkward, or unhelpful, you’ll lose a customer. It ensures your team sells and communicates in a way that aligns with your brand and organizational mission.

Sales 52

Sales Training Recruitment Management 52

The Brooks Group

DECEMBER 31, 2018

The Brooks Group took home awards in the categories of Sales Training Practice of the Year and Sales Consulting Practice of the Year. In early 2018 The Brooks Group’s highly-anticipated online sales training platform was brand new on the market. A Gold Horizon Interactive Award in the Educational Websites category.

Training 56

Training Sales Consulting Education 56

Referral MD

MAY 4, 2022

Today’s consumers have grown accustomed to digital experiences that increasingly personalize their interaction with any brand. Communication is easier between specialists, and even between patients and clinicians via online access hubs. Simply put, a CRM is a marketing tool for your business while an EHR captures clinical data.

CRM 52

CRM Healthcare Healthcare Management 52

Spotio

FEBRUARY 27, 2024

Data points like customer objections and brand awareness fall into this category. Number of new contacts, lead time, sales by territory, and win rate fall into this category. This will give you a well-rounded view of your target market and your department’s sales strategy.

Sales 52

Sales Sales Strategy CRM Prospecting 52

Spotio

MARCH 8, 2023

Whatever the case, you need to identify your company’s unique selling proposition (USP) so that your reps can use it to differentiate your brand in their sales pitches. But if in-person visits are the only communication channel your reps use to engage prospects, you won’t make many sales. SPOTIO is one such tool.

Prospecting 52

Prospecting Sales Sales process CRM 52

Cesare Ferrari

JUNE 28, 2022

Considering a specific category of our customers, the physicians; generalizing ; since they are used to speaking with people in need. So dependent on them, doctors are accustomed to top-down communication, and they tend to consider themselves better than their interlocutors. Conclusion.

Prospecting 52

Prospecting Retail Medical Doctors 52

Healthcare Success

JULY 11, 2022

Turning Google data into clinical insights and integrating it into your operational processes helps healthcare brands improve patient care by providing test results and diagnoses more quickly, recommending preventive measures and more personalized treatment, and offering more informed decision-making to patients.

Healthcare 96

Healthcare Healthcare Patients Marketing 96

Evolve Your Success

JUNE 20, 2023

Since then, we have launched three sister brands. A number of different brands have been innovating. Please tell us a little bit about what exactly it is, what’s the goal and mission and then maybe a little bit about what the other one is and some of the other brands that you mentioned. This is an example. A few years.

Medical sales 52

Medical sales Medical Sales Healthcare 52

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. That’s rare in healthcare, and we believe it likely improves communication and joint decision making along their health journey together.

Media 52

Media Prescription Healthcare Provider Patients 52