Why You Shouldn’t Rely on Response Curves to Set Call Plans on HCP Targets
The Marketing Advantage
JULY 13, 2021
July 13, 2021 A critical component of optimizing the sales force’s productivity and efficiency is ensuring HCP and/or account targets are being called on at the proper frequency. The right sales force calling on the right targets at the wrong frequency hinders the sales force’s selling efforts and ultimately leaves sales on the table.
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