World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: Digital ad spend in pharmaceutical brands is up 111% so far in 2020 and 80% of that money is being thrown away by fraud and the popularity of programmatic advertising. Analysts predicted that pharmaceutical ad spends across digital would increase this year, but they had no idea how much it would increase with the unexpected pandemic.

Pharma 187

Pharma Media Pharmaceutical Management 187

pharmaphorum

JANUARY 30, 2024

From today, a new feature added to the NHS App used in the UK will allow millions of people to submit and view prescriptions, in a bid to save time for patients and doctors. million people.

Prescription 108

Prescription Doctors Patients 108

World of DTC Marketing

FEBRUARY 19, 2021

SUMMARY: More than 42,000 programmatic ads from 4,315 brands are running on websites spouting misinformation about the vaccine and COVID over the past year. Included in the programmatic ad errors is Pfizer, who developed a leading COVID vaccine. When will pharma stop using programmatic online ads? dollars in 2018.

Pharma 180

Pharma Media Leads Marketing 180

World of DTC Marketing

OCTOBER 19, 2020

GOOD MORNING: eMarketer is promoting a report on pharma’s projected digital ad spending in the coming year, and from my conversations with pharma insiders, it’s wrong. I simply asked their opinions on digital spending, ads, for the coming year. Not one person indicated that there would be an increase.

Pharma 180

Pharma Side effects FDA Media 180

Pharma Marketing Network

OCTOBER 14, 2023

The use of targeted ads has become increasingly popular in the pharmaceutical industry, as it allows companies to tailor their campaigns to specific audiences. However, the use of such ads also raises privacy concerns. In this article, we will explore the challenges of balancing privacy concerns with targeted ads in pharma marketing.

Marketing 97

Marketing Pharma Ethics Sales 97

World of DTC Marketing

NOVEMBER 23, 2020

SUMMARY: Pfizer’s ad in newspapers around the U.S. Pfizer ran an ad today that is superb. The Pfizer ad is the first shot in what’s sure to be a major battle for COVID-19 vaccine dollars. The post Pfizer’s ad first step in restoring trust appeared first on World of DTC Marketing.com.

Distribution 188

Distribution FDA Pharma Leads 188

Pharma Marketing Network

JULY 13, 2023

When it comes to marketing your pharma business on Facebook, you may be wondering whether you should boost a post or create an ad. Creating an ad is a more complex process, but it gives you more control over how your content is displayed. When you create an ad, you can choose the target audience, the placement, and the budget.

Pharma 98

Pharma Networking Consulting Marketing 98

Pharma Marketing Network

JULY 25, 2023

Google Ads is a great way to reach a wider audience for your pharma business. However, if you want to get the most out of your Google Ads campaigns, you need to optimize them for SEO. Create compelling ad copy: Your ad copy should be clear, concise, and persuasive.

Pharma 97

Pharma Consulting Competition Networking 97

World of DTC Marketing

JULY 20, 2020

If the growing cost of digital advertising were matched by commensurate sales growth, then higher digital ad spend would pose no problem. 4our: Agencies have DTC marketers convinced that programmatic ads are the way to go when programmatic actually waste money. Nobody is going to ask for an Rx based on an online ad.

Pharma 148

Pharma Marketing FDA Sales 148

Pharma Marketing Network

JULY 25, 2023

Ads Manager is a powerful platform that can help pharma companies reach their target audience and achieve their marketing goals. This means targeting your ads to people who are most likely to be interested in your products or services. Use interests: You can also target your ads based on interests.

Management 98

Management Pharma Media Marketing 98

World of DTC Marketing

SEPTEMBER 15, 2020

Online ads need to be created for the sites in which they will appear and different messages should be tested. The post Online ads: Creative vs. media appeared first on World of DTC Marketing.com. DTC marketers need to create a “hook point” to lead to action. In fact, you realistically only have 3-seconds or less.

Media 165

Media Leads Marketing 165

PM360

DECEMBER 14, 2023

Downloadable Documents in Ad Units One innovative way for pharma advertisers to ease prospective patients into the content is to integrate downloadable documents such as patient discussion guides within the digital creative ad unit.

Education 98

Education Patients Digital Media Pharma 98

Fierce Pharma

MAY 23, 2023

Indivior's Opvee crosses FDA finish line, adding new overdose rescue option amid raging opioid epidemic zbecker Tue, 05/23/2023 - 12:09

FDA 130

FDA 130

pharmaphorum

NOVEMBER 7, 2023

BioNTech flashes the cash, adding tumour drug in $1bn deal Phil.Taylor Tue, 07/11/2023 - 17:44 Bookmark this

102

102

Fierce Pharma

JUNE 13, 2023

Biogen has taken a step to “significantly refresh” its board of directors, departing chair Stelios Papadopoulos, Ph.D., Biogen has taken a step to “significantly refresh” its board of directors, departing chair Stelios Papadopoulos, Ph.D.,

310

310

Pharma Marketing Network

OCTOBER 13, 2023

In the ever-evolving digital landscape, pharma marketers must stay up to date with the latest ad regulations. Understanding digital compliance, navigating ad regulations, leveraging digital tools, and complying with pharma regulations are all important steps in ensuring successful marketing campaigns.

Marketing 52

Marketing Pharma Government Engineering 52

Clear Pivot

JANUARY 20, 2023

The approach to Google ad campaigns for senior living communities is different from any other industry. So what do you need to know to run a successful Google ad campaign for a senior living community? There are plenty of individuals that would thrive in your community, so it’s crucial to make sure they know about it.

99

99

Pharma Marketing Network

JULY 21, 2023

Google Ads is a powerful platform that can help pharma companies reach their target audience and achieve their marketing goals. However, in order to get the most out of Google Ads, it’s important to optimize your campaigns. This will help you ensure that your ads are shown to the right people.

Pharma 52

Pharma Marketing Competition Networking 52

Eversana Intouch

DECEMBER 1, 2023

Recently, Ad Forum published an article highlighting five campaigns it found to be “ Raising the Bar for Health Equity in Advertising.” And, you can read the Ad Forum article here ! One was our ongoing work with The Chrysalis Initiative, a nonprofit working to eliminate racial disparities in breast cancer treatment.

Pharma 87

Pharma Management Leads Marketing 87

Pharma Marketing Network

JULY 21, 2023

Facebook ad quality ranking is a measure of how relevant and engaging your ads are to your target audience. It is important for pharmaceutical companies to have high-quality ads because it can affect their ad delivery and performance. Engagement: Your ads should be engaging.

Pharma 52

Pharma Networking Pharmaceutical Marketing 52

PharmExec

NOVEMBER 2, 2023

Inpefa to be added on pharmacy benefit manager’s basic and high-performance formularies for commercially insured patients.

Insurance 105

Insurance Pharmaceutical Patients 105

Pharmaceutical Technology

MARCH 8, 2024

The company revealed the data at the Alzheimer’s Disease and Parkinson’s Disease (AD/PD) Conference 2024.

59

59

PM360

AUGUST 29, 2022

Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google. In fact, Rx and OTC linear TV ads have generated a combined 56 million incremental online branded searches from January to June, and the year’s top creatives have several themes in common.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

Scott’s Directories

OCTOBER 3, 2022

For instance, Google Ads geotargeting allows advertisers to specify a location as the only area where they want their ads to show. Why Use Geo-Targeting Ads Using geo-targeted display ads is an essential tactic for many businesses, especially those that depend on home deliveries or foot traffic.

Prospecting 52

Prospecting Marketing Sales Medical 52

Copyright Clearance Center

MARCH 2, 2023

The post Exploring the Added Benefits of an Integrated Corporate Reference Management Tool appeared first on Copyright Clearance Center.

Management 91

Management 91

Scott’s Directories

DECEMBER 6, 2022

In today’s digital landscape, it’s becoming increasingly important for businesses to turn to geo-targeting ads in order to reach their target audience. But how exactly do geo-targeting ads work? Geo-targeting is a type of marketing strategy that utilizes the location of potential customers in order to deliver relevant and engaging ads.

Leads 52

Leads Medical Marketing Healthcare Sales 52

European Pharmaceutical Review

JANUARY 13, 2023

A paragraph on N -nitrosamines has been added to Substances for pharmaceutical use (2034) under ‘Production’: “ N -Nitrosamines. A similar paragraph on N -nitrosamines has been added to the same section in Pharmaceutical preparations (2619): “ N -Nitrosamines. approach to the control of N -nitrosamine impurities. The post Ph.

Manufacturing 100

Manufacturing Medicine Pharmaceutical Consulting 100

Scott’s Directories

SEPTEMBER 13, 2022

Some use geo-targeted display ads to reach their target market in other parts of the world. Today, many marketers use geo-targeted display ads to seamlessly reach their target market in different parts of the world. The post Driving Sales with Location-Based Ads first appeared on Canadian Medical Directory Online Database.

Sales 52

Sales Leads Sales Strategy Marketing 52

Pharmaceutical Technology

MARCH 8, 2024

Participants cannot remain blind to their treatment arm due to the properties of TauRx's drug, which causes urinary discoloration.

119

119

MedCity News

MARCH 5, 2024

Blockbuster Novo Nordisk drug Ozempic now has clinical trial results showing statistically significant reductions in the risk of kidney disease progression. The company said these results support the expansion of the drug’s label to chronic kidney disease.

Biopharma 120

Biopharma Pharma 120

Pharma Marketing Network

MARCH 23, 2023

This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. The post Effective Pharma Ad Types & Stats appeared first on Pharma Marketing Network. billion in the US alone.

Pharma 52

Pharma Side effects Education Pharmaceutical 52

Fierce Pharma

MARCH 22, 2024

At a watershed moment for Duchenne muscular dystrophy (DMD) treatment, privately held Italian drugmaker Italfarmaco has added a new therapeutic option to the armamentarium against the debilitating | At a watershed moment for Duchenne muscular dystrophy treatment, privately held Italian drugmaker Italfarmaco has added a new therapeutic option to the (..)

FDA 305

FDA 305

PM360

OCTOBER 13, 2023

So, what channels are reaping the benefit and where should marketers shift their promotional ad dollars during this window? X CEO, Linda Yaccarino, said that major advertisers like Coke, Visa, and State Farm have all returned to the platform with significant ad buys. First, let’s look at how we got here. Will streaming evolve?

Media 69

Media Pharma Networking Safety 69

Pharma Marketing Network

MARCH 25, 2023

This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. The post Effective Pharma Ad Types & Stats appeared first on Pharma Marketing Network. billion in the US alone.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

PharmaTimes

APRIL 24, 2024

The progressive neurodegenerative condition is the most common form of dementia

85

85