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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Millions of people to view digital prescriptions via the NHS app

PharmaTimes

Prescriptions ordered via the app are expected to save around 1.85 million hours in 2024

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Can Marketing Save Women’s Healthcare?

Eversana Intouch

And this month, we’re bringing to light the challenges in women’s healthcare that we can help solve and make history together. When it comes to healthcare, however, this model often fails to consider the good of all. That’s why in 2024, we find ourselves still failing women in healthcare.

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Consequences of the First 10 Drugs Selected for Medicare’s Negotiation Program

PM360

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. CMS will present an initial offer for each drug’s maximum fair price (MFP) by February 1, 2024.

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Despite benefits, long-acting injectables remain underutilised for schizophrenia

Pharmaceutical Technology

Prescription of daily oral aripiprazole continues to dominate the use of Otsuka and Lundbeck’s once-monthly LAI formulation Abilify Maintena and Alkermes’ Aristada, which can be administered every six weeks. KOLs noted that in an outpatient setting, many psychiatrists are ill-equipped to administer these injectables.

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FDA Clears Dexcom’s First Over-the-Counter Continuous Glucose Monitor

Legacy MEDSearch

Dexcom disclosed its plans to make Stelo available for purchase online without the need for a prescription, starting in summer 2024. The device relies on a wearable sensor, which communicates with a smartphone application to continuously monitor blood glucose levels providing valuable insight into users’ blood sugar fluctuations.