LEVO Health

JANUARY 31, 2023

Search engine optimization sits at the heart of any successful healthcare marketing strategy. Therefore, it is essential to become familiar with the role SEO strategy plays in healthcare marketing and healthcare SEO best practices that should be employed in 2023 to create a successful digital marketing plan.

Healthcare 96

Healthcare Healthcare Marketing Engineering 96

Penrod

JANUARY 12, 2024

While this Bulletin was issued at the end of 2022, OCR and the FTC jointly issued a letter to over 130 companies in mid-2023 to notify them of these obligations, drawing widespread notice within the healthcare industry and broader business community.

Patients 52

Patients Healthcare Provider Electronics Healthcare 52

PM360

APRIL 18, 2023

ISPOR—The Professional Society for Health Economics and Outcomes Research announced its ISPOR Real-World Evidence Summit 2023 scheduled for May 7 in Boston, MA, USA. The Summit is collocated with and being held immediately prior to the Society’s annual international conference, ISPOR 2023.

Food and Drug Administration 96

Food and Drug Administration Healthcare Healthcare Food 96

pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. Ensuring patient access. Retaining business begins with patient access. Preventing patient drop-off. in 1979 to 2.8%in

Prescription 94

Prescription Manufacturing Patients Side effects 94

PM360

OCTOBER 13, 2023

HCPs need pharma, and pharma needs HCPs—so let’s make sure that this next chapter of engagement is one of partnership, in pursuit of the interest of patients.” Pharma marketers can look into these concerns to better tailor digital content and platforms to provide HCPs with what they need to make unbiased and informed decisions.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Impetus Digital

FEBRUARY 1, 2024

Register for one of Impetus’ upcoming webinars between February 26-28: Top-5 Trends in Virtual KOL Engagement About the webinar We’re taking a look at the top trends from 2023 and share our predictions for the new year. She has a wide range of leadership experiences as a business development leader from small to big pharmaceutical companies.

Professional Services 97

Professional Services Education Healthcare Provider Patients 97

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 89

Medicine Healthcare Healthcare Pharma 89

MedCity News

APRIL 19, 2023

Patients are struggling to find the right care, and that’s because the healthcare system is fragmented, according to Andrea Walsh, president and CEO of HealthPartners, an integrated healthcare provider and insurance company. Walsh made these comments Wednesday at the HIMSS 2023 conference in Chicago.

Healthcare 97

Healthcare Healthcare Insurance Healthcare Provider 97

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

PM360

DECEMBER 14, 2023

A New Online Destination for HCPs HealthCentral Corporation , operator of leading digital platforms that serve patients living with chronic illness, their care partners, and health professionals, has announced the newest addition to its suite of HCP support sites: MedCentral.

Physicians 52

Physicians Pharma Medical Patients 52

PM360

JUNE 16, 2023

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

Patients 52

Patients Healthcare Healthcare Electronics 52

Nixon Gwilt Law

JULY 26, 2022

The much-anticipated 2023 Medicare Physician Fee Schedule Proposed Rule is here, and we covered everything you need to know in a one-hour webinar! How to Influence the Final Rule.

Physicians 52

Physicians Healthcare Provider Management Healthcare 52

Clarify Health

OCTOBER 3, 2023

Today, there are some noticeable shifts for the better happening on the digital front, largely driven by healthcare consumerism and the demand that healthcare meet patients where they are – on their phones, in their homes, and outside the hospital.

Healthcare 59

Healthcare Healthcare Patients Side effects 59

Impetus Digital

MARCH 15, 2024

In fact, for the past five years, the number of treated patients with cancer has seen an average annual increase of 5% globally (1). This competitive intensity tends to focus on smaller patient populations with multiple treatment options (1,2). However, with rapid growth comes growing pains.

Recruitment 78

Recruitment Healthcare Provider Patients Healthcare 78

Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare.

Retail 52

Retail Healthcare Healthcare Physicians 52

Nixon Gwilt Law

AUGUST 9, 2023

healthcare system is access to equitable care for our most vulnerable patient populations. In cases where the patient suffers from a “serious, high-risk illness” like cancer and is limited by SDOH, a practitioner must dedicate significant time and resources to ensure the patient can access the right care.

Patients 89

Patients Physicians Transportation Management 89

Nixon Gwilt Law

JULY 11, 2022

In this year’s Proposed Rule (the “2023 Proposed Rule”), CMS proposed to cease payment for existing RTM CPT codes 98980 and 98981, add four new RTM HCPCS G codes, and add one new RTM CPT code to increase patient access to RTM services and reduce physician and nonphysician practitioner (“NPP”) supervisory burden.

Physicians 52

Physicians Management Healthcare Provider Patients 52

PM360

AUGUST 24, 2023

Each of their trailblazing efforts result in much more than personal or organization success, it results in better quality of life for patients, better care options for healthcare providers, and happier and healthier people around the world.” Director US Marketing and Patient Engagement, argenx US, Inc.

Marketing 52

Marketing Education Media Healthcare 52

Nixon Gwilt Law

MAY 26, 2023

Providers are already integrating Virtual Reality ( VR ) into patient care in a variety of ways. So, how do patients get access to this technology, and how do providers get paid for using it? Reimbursement impacts patient access, business and revenue models, investment potential, and product development.

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

PM360

APRIL 22, 2024

Furthermore, a 2023 FDA-backed study found that many HCPs do not accurately interpret clinical trial data presented with certain visual graphics, such as graphs and figures with complex features, and that this uncertainty may impact their prescribing decisions. EPG Health; 2023. J Comm Healthcare. Doximity; 2022. 2023;16(3).

Physicians 52

Physicians Education Healthcare Healthcare 52

Clarivate

DECEMBER 6, 2022

healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. states and the United Kingdom and sees more than 35 million patient encounters per year.

Networking 52

Networking Healthcare Healthcare Competition 52

PM360

JULY 26, 2023

Adding responsibilities of testing for COVID-19 and administering the vaccine in mass volumes when it became available, pharmacists and techs had to shuffle workload and priorities in a way that supported this critical role as healthcare providers. Given the convenience of the local pharmacy to most in the U.S.,

Retail 98

Retail Healthcare Healthcare Consulting 98

PM360

JULY 13, 2023

The global healthcare IT market was valued at $280.3 1 This increased technology spending has led to industry fragmentation, creating siloed data—which can leave providers with an incomplete picture of a patient’s health record—and an often-cumbersome experience for patients, leaving them to shoulder the burden of managing their own care.

Healthcare 98

Healthcare Healthcare Consulting Healthcare Provider 98

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

Healthcare 77

Healthcare Healthcare Marketing Healthcare Provider 77

European Pharmaceutical Review

APRIL 11, 2024

percent CAGR between 2023 and 2032. Consequently, this has led to “greater interest and investment in biosimilar development, as well as increased collaboration between biosimilar manufacturers and healthcare providers to improve patient access and uptake”. million by 2032, at 17.6

Marketing 88

Marketing Competition Manufacturing Healthcare Provider 88

Clarivate

APRIL 24, 2023

Health systems will buy or establish an insurance plan to serve as an extension of their continuum of care, a means of directing referral streams to increase revenue and securing control over clinical and formulary decisions for patients. In January 2023, VillageMD acquired Summit Health for $8.9

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Pharmaceutical Technology

MAY 26, 2023

On 18 May 2023, the FDA announced the approval of Rinvoq (upadacitinib), AbbVie’s Janus kinase inhibitor (JAKi), to treat adults with moderately to severely active Crohn’s disease (CD) who have had an inadequate response or intolerance to one or more tumour necrosis factor (TNF) blockers.

FDA 52

FDA Healthcare Provider Patients Safety 52

Referral MD

APRIL 27, 2023

These new technologies can help improve patients’ lives, streamline operations, and save money for hospitals. Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs.

Healthcare 52

Healthcare Healthcare Doctors Patients 52

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Insurance approval and distribution for specialty drugs can cause significant treatment delays up to three to four weeks for many patients.

Prescription 52

Prescription Medical Distribution Patients 52

Pharmaceutical Technology

JUNE 2, 2023

Kicking off this year’s American Society of Clinical Oncology’s (ASCO) conference, Novartis has released data supporting the use of its CDK4/6 inhibitor Kisqali (ribociclib) as an adjuvant treatment for a group of early-stage breast cancer patients.

Food and Drug Administration 52

Food and Drug Administration Healthcare Provider Patients Food 52

PM360

MARCH 22, 2024

Without the imperative of immediate commercial outcomes, Field Medical Affairs also exists as a trusted relationship-builder in which medical science liaisons (MSLs) and healthcare providers (HCPs) can discuss treatment possibilities and scientific concerns candidly. October 2023. Reference: The Future of HCP Engagement Impact.

Medical 52

Medical Education Medical science Sales 52

Clarify Health

AUGUST 15, 2023

Providers can use price transparency data to enhance contracting efficiency, demonstrate value to improve their position, and, ultimately, help propel greater affordability for patients. Understanding healthcare price transparency Historically, healthcare contracting, billing practices, and prices have been shrouded in mystery.

Insurance 52

Insurance Competition Healthcare Healthcare 52

Legacy MEDSearch

AUGUST 16, 2023

per eligible Medicare patient case. ClarityPro is now the only FDA-indicated device for the diagnosis of ESE in adult patients over the age of 18. for eligible Medicare patient cases will become available on October 1, 2023. Early diagnosis and management have been shown to dramatically improve patient outcomes 4.

FDA 52

FDA Food and Drug Administration Healthcare Provider Recruitment 52

Pharmaceutical Technology

MARCH 23, 2023

At the European Crohn´s and Colitis Organisation (ECCO) 2023 meeting, Prometheus Bioscience presented results from its Phase IIa APOLLO-CD clinical trial of PRA023 in Crohn’s disease (CD). The presentation highlighted the efficacy and safety of PRA023, an anti-TL1A asset, in a small sample size (N=50) of CD patients.

Safety 52

Safety Healthcare Provider Physicians Marketing 52

Contrarian Sales Techniques

FEBRUARY 24, 2023

billion allocated to the Health Ministry, which may indicate an increase in funding and potential opportunities for partnerships or collaborations with healthcare providers and organizations. One area where we can potentially leverage these opportunities is in the supply of medical devices and medications to telemedicine providers.

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52

Impetus Digital

FEBRUARY 16, 2024

Based on our survey of hundreds of healthcare provider advisors in 2022–2023, over three-quarters stated that they prefer virtual/hybrid meetings, with the convenience and flexibility of digital meetings rated as the top benefits (unpublished data). I’ve said it before, and I’ll say it again: virtual is here to stay.

Pharma 84

Pharma Healthcare Provider Healthcare Healthcare 84

PM360

OCTOBER 25, 2023

“In the life sciences space, particularly in pharma, we were looking for an agency and ConcentricLife is a great fit for the things we’re trying to do here, such as connecting everything for the patient and healthcare provider experience.” CEO Ken Begasse Jr.

Marketing 52

Marketing Consulting Healthcare Healthcare 52