Impetus Digital

MARCH 15, 2024

In 2022, global spending on cancer medicines was approximately 196 billion USD, and this number is forecasted to reach $375 billion by 2027. Increased competition and evolving standard of care New competitors are entering the market at a rapid pace, and competition is intensifying. However, with rapid growth comes growing pains.

Recruitment 78

Recruitment Healthcare Provider Patients Healthcare 78

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

Retail 52

Retail Healthcare Healthcare Physicians 52

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 97

Medicine Healthcare Healthcare Pharma 97

Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency. Why is price transparency important in healthcare?

Healthcare 52

Healthcare Healthcare Insurance Networking 52

pharmaphorum

DECEMBER 15, 2022

Healthcare Provider (HCP) marketing. In the same vein, patient advocates and influencers might share their personal journeys and help raise awareness of their condition and healthcare needs. She works with a range of clients, including key opinion leaders, health care providers, patients, payers, and internal stakeholders.

Media 93

Media Healthcare Healthcare Education 93

Healthcare Success

FEBRUARY 8, 2023

Google Ads (and its much smaller competitor Microsoft) work so well because they target people actively searching for healthcare solutions. Moreover, paid search delivers tremendous advantages and provides near-immediate feedback in the form of actionable data. Google Ads is becoming increasingly competitive for healthcare leaders.

Healthcare 58

Healthcare Healthcare Marketing Competition 58

Clarify Health

OCTOBER 3, 2022

Recorded Session from the 2022 Consumer Experience & Digital Health Forum. The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers. But first, let’s introduce the speakers!

Healthcare 52

Healthcare Healthcare Physicians Insurance 52

Clarify Health

OCTOBER 3, 2022

Recorded Session from the 2022 Consumer Experience & Digital Health Forum The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers. But first, let’s introduce the speakers!

Healthcare 52

Healthcare Healthcare Physicians Insurance 52

PM360

MAY 21, 2024

In 2023, 55% of biopharma campaigns measured by Veeva Crossix included streaming, up 10% from 2022. CTV has emerged as an innovative tool in marketing strategies in recent years, providing advertisers with powerful new avenues to reach patients directly via the big screen.

Media 52

Media Healthcare Healthcare Marketing 52

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. Healthcare Provider (HCP) Marketing. In the same vein, patient advocates and influencers might share their personal journeys and help raise awareness of their condition and healthcare needs.

Media 52

Media Healthcare Healthcare Recruitment 52

Clarivate

DECEMBER 6, 2022

In a fiercely competitive U.S. healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst.

Networking 52

Networking Healthcare Healthcare Competition 52

PM360

AUGUST 29, 2022

Providing all Americans with access to affordable, quality healthcare is one of the most significant social and economic challenges of our time. As a result, the pandemic revealed healthcare vulnerabilities, complex realities, and ever-increasing measures to reduce costs. 6% in the 2022 second quarter. The PPI rose 11.3%

Food and Drug Administration 98

Food and Drug Administration Medical Healthcare Healthcare 98

PM360

JUNE 26, 2023

In its 2022 edition, the Access to Medicine Foundation report 2 analyzed the access strategy of 180 products across the top 20 pharmaceutical companies, of which 102 are on the WHO essential medicine list. These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations.

Medicine 98

Medicine Marketing Pharma Manufacturing 98

Rep-Lite

JULY 27, 2023

Moreover, we’ll shed light on the evolution of medical sales techniques and strategies, the impact of technology, and the importance of talent acquisition to thrive in this competitive domain. They serve as the primary link between healthcare providers and cutting-edge medical solutions.

Sales 52

Sales Medical Medical sales Sales Strategy 52

Clarify Health

MARCH 17, 2023

trillion dollars are spent annually on US healthcare costs and, of this amount, 31% is provided for hospital services. In recent years, public policy and health economics researchers have used what data was available regarding commercially negotiated payment rates to investigate markups by hospitals and other healthcare providers.

Healthcare 52

Healthcare Healthcare Competition Networking 52

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. NPS score of 90 with healthcare providers. In addition, millions of their patients use GoodRx.

Media 52

Media Prescription Healthcare Provider Patients 52

Pharmaceutical Technology

JANUARY 6, 2023

Throughout 2022, Novartis was at the opposing ends of legal cases. The alleged actions violated the Hatch-Waxman Act, formally known as the “Drug Price Competition and Patent Term Restoration Act of 1984,” which allows generic manufacturers to market their generic versions of previously approved generic medications.

Pharmaceutical 97

Pharmaceutical Doctors Healthcare Provider Prescription 97

European Pharmaceutical Review

DECEMBER 21, 2022

The healthcare industry is successful in innovating new treatment paradigms ranging from small molecular to biological therapeutics to personalised medicines. The lengthy validation of defossilised organic chemicals and plastics for the healthcare sector will take several years. The path to real zero.

Manufacturing 76

Manufacturing Pharmaceutical Healthcare Healthcare 76

PM360

AUGUST 9, 2022

With these launches came more complex science, which pushed biopharma’s evolution to integrate more medical engagement alongside the existing commercial focus for healthcare providers and payers. Innovation Is Expanding, But Healthcare Systems Are Slow to Adapt. Challenges of the New World Order.

Biopharma 69

Biopharma Marketing Healthcare Healthcare 69

PharmaKinnex

MAY 15, 2022

May 15, 2022. will get the message across clearly and consistently, breaking through the noise of the competition and helping you make progress in previously untapped areas. Healthcare Providers Are Overwhelmed. The healthcare industry is changing fast, and the last few years have accelerated the pace even further.

Marketing 52

Marketing Sales Training Recruitment 52

Rep-Lite

MARCH 21, 2024

Healthcare professionals come in all forms: pharmaceutical sales reps, surgical sales reps, biotech sales reps, etc. Medical sales representatives are healthcare professionals who promote medical equipment, pharmaceuticals, or services to hospitals, clinics, and physicians. So how much do medical sales reps make?

Medical sales 52

Medical sales Medical sales reps Medical Sales 52

Nixon Gwilt Law

JULY 11, 2022

The four HCPCS codes represent monitoring and management services delivered by physicians, NPPs, and qualified nonphysician healthcare professionals (“QHCPs”) and the new CPT code offers reimbursement for the supply of Cognitive Behavior Therapy Monitoring (“CBTM”) devices. This year, “Remote Therapeutic Monitoring” is where we started!

Physicians 52

Physicians Management Healthcare Provider Patients 52

Pharmaceutical Technology

NOVEMBER 30, 2022

High rates of obesity place a major burden on healthcare systems as the condition is associated with many major health complications like type 2 diabetes, hypertension, non-alcoholic fatty liver disease, and other bodily dysfunctions. In the US, obesity care is estimated at to cost $147 billion in healthcare spending annually.

Medical 105

Medical Manufacturing Insurance Side effects 105

Pharmaceutical Technology

NOVEMBER 30, 2022

High rates of obesity place a major burden on healthcare systems as the condition is associated with many major health complications like type 2 diabetes, hypertension, non-alcoholic fatty liver disease, and other bodily dysfunctions. In the US, obesity care is estimated at to cost $147 billion in healthcare spending annually.

Medical 98

Medical Manufacturing Insurance Side effects 98

PM360

NOVEMBER 21, 2022

In a service-based industry like healthcare, marketers need to let the method be part of the message, and the decentralized point-of-care model that exists today amplifies this strategy. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Matthew Stumm. Focus on Market Research.

Marketing 52

Marketing Physicians Doctors Patients 52

European Pharmaceutical Review

SEPTEMBER 29, 2022

Some drug products are susceptible to active pharmaceutical ingredient (API) shortages for a variety of reasons and bifurcation in the market for finished dosage form product between brand and generic drugs, for example, likewise can affect the degree of competition and product diversification in a market. April 2022. October 2019.

Management 77

Management Food and Drug Administration Manufacturing Pharmaceutical manufacturing 77

Pharmaceutical Technology

MAY 9, 2023

It will be the key to positioning us as leaders in a future where decentralised trials makes up at least 50% or more of all clinical trials and will allow us to fully optimise the volume of healthcare data we collect.” of the global trial landscape. You could just see the energy in the room and the ideas kept flowing,” he says.

Management 52

Management Patients Marketing Medical 52

Healthcare Success

AUGUST 29, 2022

This burgeoning area offers plenty of market opportunities for innovative hospitals and healthcare providers. only, Tweets from March 1, 2021 - March 2022). As this trend toward holistic health continues to rise, brands must take a 360-degree view of all health-related consumer activities to remain competitive.

Marketing 52

Marketing Ethics Media Engineering 52

Evolve Your Success

APRIL 11, 2023

There’s less patient pain and ultimately less cost for the healthcare facility. We had some great responses because it solves some problems on the clinician side, the patient side and the healthcare provider side. That eliminates the need for the patient to have to go back to the healthcare facility. It is crowded.

Sales 52

Sales Medical Medical sales Media 52