MedCity News

NOVEMBER 26, 2023

While current government and commercial efforts to negotiate competitive drug prices are important, this focus represents a minor—and misplaced—implementation of medication management. It’s time that policymakers, insurers and healthcare providers make pharmacogenomic testing a fundamental standard of care delivery.

Healthcare 70

Healthcare Healthcare Insurance Healthcare Provider 70

Referral MD

FEBRUARY 5, 2024

In this episode of the Healthcare Leadership Podcast , host Jennifer Thompson engages in a dynamic discussion with Matthew Davis, Director of Channel Partnerships at Press Ganey. Together, they explore the latest 2021 Consumer Experience Trends in Healthcare report insights.

Healthcare 52

Healthcare Healthcare Healthcare Provider Competition 52

Contrarian Sales Techniques

JANUARY 23, 2023

As a pharmaceutical sales representative, the primary focus is often thought to be on selling products to healthcare providers. This can lead to more effective sales and better relationships with healthcare providers. In conclusion, the role of a pharmaceutical sales representative is not limited to just selling products.

Pharmaceutical Sales 52

Pharmaceutical Sales Competition Sales Marketing 52

Clarify Health

JANUARY 25, 2024

In the healthcare sector, the strategic use of predictive analytics is crucial for providers aiming to maintain competitiveness. By effectively employing predictive analytics, healthcare providers can ensure they remain responsive and ahead of competitors.

Healthcare 52

Healthcare Healthcare Marketing Healthcare Provider 52

Clarify Health

DECEMBER 6, 2023

The strategic use of competitive intelligence data is increasingly becoming a crucial factor for healthcare payers looking to make informed decisions around strategic market expansion and strengthen their market position.

Competition 52

Competition Insurance Networking Marketing 52

LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

Healthcare 97

Healthcare Healthcare Media Marketing 97

Healthcare Success

OCTOBER 30, 2023

Do you want to position your healthcare products and services where your target audience actively seeks them? Focus on reputation-building digital marketing strategies to build healthcare consumer confidence in your providers, products, and services. Do you want to compete in each of your local markets? Why is this so important?

Marketing 114

Marketing Healthcare Healthcare Media 114

Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Focus on these key audiences to stay competitive: a.

Healthcare 109

Healthcare Healthcare Marketing Competition 109

Referral MD

JULY 26, 2022

And the findings are clear: Without a positive, up-to-date, and lively online presence, healthcare practices are falling behind and losing patients to the competition. Tune in to discover: How the travel industry revolutionized consumer insights and data collection and the path for healthcare to follow suit.

Healthcare 105

Healthcare Healthcare Healthcare Provider Competition 105

PM360

AUGUST 24, 2023

This can be a considerable asset for almost all we do in healthcare marketing and communications whether for brands, disease awareness, corporate communications, R&D, thought leadership, or HR. We have in front of us a unique opportunity to not only appreciate but harness the power of generational diversity as a competitive advantage.

Competition 98

Competition Healthcare Healthcare Marketing 98

Clarify Health

FEBRUARY 27, 2024

In the United States, an aging population and the rising prevalence of chronic disease highlight the limitations of most healthcare systems, putting increased pressure on providers. There’s no question AI can empower providers, leaders, and growth teams to drive transformation in healthcare.

Healthcare 52

Healthcare Healthcare Healthcare Provider Patients 52

LEVO Health

MAY 8, 2024

As healthcare practices strive to navigate the complexities of patient needs and preferences, the importance of fostering robust patient engagement strategies cannot be overstated. The Importance of Patient Engagement Personalization for patients is a key driver of improved healthcare outcomes.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices.

Sales 52

Sales Healthcare Healthcare Medical sales 52

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. This is especially true for SEO in healthcare.

Healthcare 96

Healthcare Healthcare Marketing Engineering 96

LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

Media 52

Media Healthcare Healthcare Marketing 52

Clarify Health

JANUARY 9, 2024

Provider organizations can use predictive analytics to fuel strategic growth, identify savings opportunities, and drive greater efficiency for staff and patients. Predictive analytics empower healthcare organizations to strategically expand by leveraging data to forecast future trends and identify potential areas for efficient growth.

Healthcare 52

Healthcare Healthcare Healthcare Provider Competition 52

PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 Solving this will require reassembling these solutions to put the patient at the center of the healthcare experience. fitness trackers).

Healthcare 98

Healthcare Healthcare Consulting Healthcare Provider 98

Contrarian Sales Techniques

MAY 17, 2024

As a male rep entering this competitive field, I felt the pressure to absorb every bit of information and perfect my pitch to stand out. We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. Their training centered more on market competition and cost-efficiency.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. If you are a part of the healthcare industry, using the following marketing trends will significantly help you win the race against your competitors.

Marketing 52

Marketing Healthcare Healthcare Physicians 52

Referral MD

APRIL 23, 2024

ReferralMD, a leader in healthcare technology solutions, is excited to announce the expansion of its Digital Front Door offering using the latest innovation in conversational AI. The Patient Registration & Intake Solution, powered by conversational AI, reimagines how patients engage with healthcare providers.

Patients 104

Patients Electronics CRM Healthcare 104

Referral MD

APRIL 25, 2024

Healthcare technology has reached new heights with ReferralMD’s game-changing Digital Front Door solution , powered by cutting-edge conversational AI. This innovative approach aims to reshape the patient experience and streamline administrative processes, marking a significant leap forward for healthcare providers and patients.

Healthcare Provider 52

Healthcare Provider Electronics Management Healthcare 52

Scott’s Directories

JULY 13, 2022

The B2B healthcare market, in particular, is extremely competitive. Identify Your Potential Leads/Customers Increasing your profitability and popularity in a competitive market can be achieved if you figure out who are your potential clients. But these days, most healthcare providers access information through in internet.

Healthcare 52

Healthcare Healthcare Marketing Physicians 52

MaBiCo

NOVEMBER 15, 2023

The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.

Medical sales 52

Medical sales Medical sales reps Sales Medical 52

LEVO Health

JUNE 26, 2023

From social media to website content, video marketing has quickly become a go-to strategy for healthcare practices. If your practice is not utilizing the power of video to its fullest potential, you’re likely falling behind the competition. According to 2023 data, 91% of businesses use video as a marketing tool.

Healthcare 52

Healthcare Healthcare Marketing Education 52

LEVO Health

MAY 10, 2023

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. Federal Food, Drug, and Cosmetic Act (FD&C) The FD&C Act regulates the marketing and promotion of prescription drugs, medical devices, and other healthcare products.

Healthcare 52

Healthcare Healthcare Marketing Healthcare Provider 52

European Pharmaceutical Review

APRIL 11, 2024

This has resulted in “increased competition and price pressure, driving the growth of the biosimilar market”. Consequently, this has led to “greater interest and investment in biosimilar development, as well as increased collaboration between biosimilar manufacturers and healthcare providers to improve patient access and uptake”.

Marketing 92

Marketing Competition Manufacturing Medicine 92

Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. How do healthcare mergers and acquisitions benefit patients? There is division in the healthcare industry over the pros and cons of healthcare mergers and acquisitions.

Leads 52

Leads Healthcare Healthcare Patients 52

Pharmaceutical Technology

JUNE 28, 2023

Nordic healthcare providers are leading the momentum in enhancing ESG considerations. We examine the regional developments that will provide a competitive edge to pharma manufacturers.

Pharma 52

Pharma Healthcare Provider Competition Manufacturing 52

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

Retail 52

Retail Healthcare Healthcare Physicians 52

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Rep-Lite

MAY 10, 2024

Technological Advancements in Healthcare Sales Technological advancements have been reshaping the landscape of healthcare sales, bringing forth a new era of innovation and efficiency. The rise of telehealth is altering the way healthcare is delivered, and medical sales are following suit.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

Scott’s Directories

APRIL 30, 2022

The healthcare industry is pretty competitive, recording massive growth yearly. The spending in the healthcare industry increases by millions of dollars every year. Based on this, some B2B healthcare marketers may find it challenging to get the traction they need. These social platforms allow B2B marketers to run ads.

Healthcare 40

Healthcare Healthcare Marketing Doctors 40

Quantified

MAY 14, 2024

Grab it now to help you stay a step ahead of the competition! Healthcare, he reminds us, is a sector fundamentally built on trust. AI offers a suite of tools that can liberate field representatives from mundane tasks, allowing them to focus on what truly matters—building strong, trust-based relationships with healthcare providers.

Sales 52

Sales Healthcare Provider Pharmaceutical Healthcare 52

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

Healthcare 52

Healthcare Healthcare Marketing Media 52

Impetus Digital

MARCH 15, 2024

Increased competition and evolving standard of care New competitors are entering the market at a rapid pace, and competition is intensifying. This competitive intensity tends to focus on smaller patient populations with multiple treatment options (1,2). However, with rapid growth comes growing pains.

Recruitment 78

Recruitment Healthcare Provider Patients Healthcare 78

Clarify Health

MARCH 19, 2024

With soaring healthcare spending and poor health outcomes posing significant challenges, the healthcare industry is crying out for higher-value care. Health plans can utilize these resources to navigate the turbulent waters of healthcare cost and quality, ultimately enhancing overall outcomes. What is it?

Networking 52

Networking Healthcare Healthcare Healthcare Provider 52

Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. According to the Kaiser Family Foundation (KKF), patients unintentionally receive care from an out-of-network provider every one out of five emergency room visits.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52