Pharmaceutical Technology

JANUARY 10, 2023

The erosion of Januvia is due to patent expiry in that had been expected in 2022 and physicians’ preference for sodium-glucose linked transporter-2 inhibitor (SGLT-2I) therapies such as Farxiga (dapagliflozin) and Jardiance (empagliflozin) due to their ability to improve glycemic control and address cardiorenal comorbidities.

Marketing 52

Marketing Physicians Leads Sales 52

Scott’s Directories

OCTOBER 19, 2022

government reveal that in 2019, spending on healthcare increased to about $3.8 Thankfully, with modern digital marketing tools like the Ontario physician directory , B2B healthcare marketing is now more profitable and less strenuous than in previous years. Do you want to convert trends to leads without much hassle?

Healthcare 52

Healthcare Healthcare Marketing Media 52

Clarivate

APRIL 24, 2023

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006. Key acquisitions by U.S.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. With such high turnover rates becoming commonplace, it’s difficult for any one organization to answer questions like “Who are the best physicians in my market to recruit?”

Patients 52

Patients Recruitment Competition Physicians 52

World of DTC Marketing

MAY 11, 2021

As the oldest millennials start to hit 40, many are finding themselves coping with chronic health conditions — more so than previous generations, according to some recent research and it’s going to lead to higher healthcare costs for ALL of us.

Insurance 185

Insurance Healthcare Healthcare Prescription 185

InCrowd

JULY 14, 2022

I work with an older male physician colleague who lamented the loss of the family doctor, available nearly 7 days a week at all hours to his patients. In 2019, 44.9% of physicians were over the age of 55, an increase from 37.6% During this same time frame, the percentage of practicing female physicians rose from 28.3%

Physicians 52

Physicians Electronics Medical Medicine 52

Pharma Marketing Network

MARCH 3, 2021

Creating a layman’s lexicon that speaks to patients plainly, directly, and clearly will bridge the “gap of understanding” between HCP and patient, leading to quicker diagnosis and treatment decisions. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values.

Patients 88

Patients Physicians Pharma Insurance 88

Pharmaceutical Technology

JANUARY 23, 2023

In recent years, with the advent of biologics and novel therapeutic targets such as anti-TNF, anti-interleukin, and anti-integrin, there has been a steady increase in the number of agents approved to treat inflammatory bowel diseases (IBD), which has provided physicians with an increasing number of options to treat Crohn’s disease (CD).

Medical 59

Medical Ethics Specialization Physicians 59

Clarivate

APRIL 18, 2024

In 2023, Humana’s care delivery component CenterWell launched a senior-centered “ Primary Care Anywhere ” program for in-home primary care in Georgia and Louisiana (where Humana leads the MA sectors) and increased senior membership in value-based home care models nationwide to more than 840,000.

Retail 52

Retail Healthcare Healthcare Physicians 52

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . In other words, only 26.1%

Marketing 52

Marketing Physicians Doctors Competition 52

Eversana Intouch

OCTOBER 13, 2023

10 The more than 350 program initiatives address economic stability, education access/quality, health care access/quality, neighborhood/built environment and social/community context, 2 and focus on 23 high-priority leading health indicators (LHIs) that impact major causes of death and disease in the United States. September 2019.

Pharma 94

Pharma Education Government Pharmaceutical 94

Pharmaceutical Technology

SEPTEMBER 23, 2022

Competing against Restasis are Novartis’ Xiidra (lifitegrast ophthalmic solution 5%), which launched in the US in 2016, and Sun Pharma’s Cequa (cyclosporine ophthalmic solution 0.09%), which launched in the US in 2019. NOV-03 is also likely to be well-received by physicians and patients due to its favorable clinical and tolerability profile.

Prescription 59

Prescription Physicians FDA Marketing 59

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. With such high turnover rates becoming commonplace, it’s difficult for any one organization to answer questions like “Who are the best physicians in my market to recruit?”

Patients 40

Patients Recruitment Competition Physicians 40

European Pharmaceutical Review

APRIL 21, 2023

The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. German College of General Practitioners and Family Physicians (DEGAM). cited 23Apr]. Available from: [link].

Pharma 81

Pharma Food and Drug Administration Medicine Pharmaceutical 81

Pharmaceutical Technology

FEBRUARY 3, 2023

However, after almost seven years of staving off competitors through patents and litigation, Humira’s market-leading position in the US will be affected as Amgen’s adalimumab biosimilar, Amjevita, started to roll out on January 31, 2023. billion in 2022.

Marketing 52

Marketing Sales Patients Physicians 52

Clarivate

OCTOBER 25, 2023

of fee-for-service beneficiaries having a type 2 diabetes diagnosis in 2019 , it is among the most widespread chronic conditions in the over-65 population. Unlike in Part D, Part B drugs are physician administered and there is less certainty regarding which drugs will be tapped for negotiations (i.e., With 27.5%

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

PM360

NOVEMBER 29, 2022

1 And, on average , the FDA approved 60% more drugs between 2010-2019 than the yearly average over the previous decade. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals. If you apply the right AI engines, you will get increasingly better insights.

Medical science 95

Medical science Medical Customer Relationship Management Doctors 95

Healthcare Success

AUGUST 8, 2022

This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). 88% of physicians surveyed said they valued video-based learning over text-based digital content.

Doctors 52

Doctors Marketing Education Physicians 52

Pharma Marketing Network

MARCH 3, 2021

Creating a layman’s lexicon that speaks to patients plainly, directly, and clearly will bridge the “gap of understanding” between HCP and patient, leading to quicker diagnosis and treatment decisions. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values.

Patients 52

Patients Physicians Insurance Pharma 52

World of DTC Marketing

AUGUST 16, 2022

Annual obesity-related medical care costs in the United States, in 2019 dollars, were estimated to be nearly $173 billion. A New York Times article said, “Poor diet is the leading cause of mortality in the U.S.” These people hand cards, telling physicians not to weigh them to nurses. will be severely obese.

Food 48

Food Retail Healthcare Healthcare 48

pharmaphorum

JANUARY 27, 2023

She knows only too well how understanding the importance of patient centricity is crucial to the success of any modern life sciences company – but how has the landscape changed since 2019? “I I still feel that it is very important,” Dr Mullen said. “We’ve

Patients 95

Patients Pharmaceutical Medical Physicians 95

European Pharmaceutical Review

MARCH 11, 2024

Self-stigma is also prevalent and hinders individuals from getting tested, starting pre‑exposure prophylaxis (PrEP) (if they’re HIV negative), seeking the lifesaving treatments they need (if they’re HIV positive), and can lead to isolation and depression.

Medicine 90

Medicine Pharmacology Healthcare Healthcare 90

PM360

DECEMBER 14, 2022

The launch of Amazon Clinic is happening as Amazon Care, a hybrid suite of urgent care and primary care services piloted with Amazon employees and their families in the Seattle region in 2019, shuts down. billion in 2019. boasts 8,000 active licenses issued to cannabis businesses, leading the pack in countries with the largest markets.

Manufacturing 52

Manufacturing Medical Healthcare Healthcare 52

Healthcare Success

DECEMBER 6, 2022

Combine that with a steady decline in private practice physicians due to patient volume loss, revenue loss, and increased medical supply costs—and disruptors are deftly filling in the cracks they’ve left behind. Since 2019, there has been a 40% uptick in consumers who’ve left a healthcare provider because of a poor digital experience. .

Healthcare 109

Healthcare Healthcare Marketing Competition 109

Healthcare Success

JANUARY 25, 2023

Porath also found that technology overuse leads to increased exposure to negativity and misinformation. And you don’t have to search long to find stories like this: A hospital in Missouri gave their staff panic buttons after hospital staff assaults rose from 40 in 2019 to 123 in 2020—more than a 200% increase. Technology overuse Ms.

Patients 105

Patients Healthcare Healthcare Management 105

Veeva

FEBRUARY 6, 2022

Yet, while 70% of HCPs will be digital natives in 2021 2 and market research confirms “physicians are incredibly time poor” and “compared to traditional in-person interactions, digital offers HCPs the flexibility they need” 3 , the pharmaceutical industry has lagged behind other sectors in adopting quality digital experiences.

Pharma 52

Pharma Medical Consulting Pharma reps 52

Clarify Health

JULY 13, 2021

Would it be possible to assess the ‘value’ of any physician relative to others ? This post is adapted from a MedCity News article originally published in 2019. Could predictive analytics be used in the same way when it comes to healthcare? And if so, could this improve care delivery? The answer is a clear yes.

Healthcare 52

Healthcare Healthcare Doctors Electronics 52

pharmaphorum

SEPTEMBER 16, 2022

The findings from the phase 3 trial of lebrikizumab noted that the most adverse side effects reported had been “nonserious and did not lead to treatment discontinuation”. The FDA granted lebrikizumab Fast Track designation in December 2019. However, side effects do happen. Dr Thyssen explained why these might have occurred.

Management 75

Management Side effects Patients Safety 75

pharmaphorum

DECEMBER 15, 2022

Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. This approach has not been free from controversy, however. Nonetheless, it does show that care needs to be taken when designing similar campaigns.

Media 82

Media Healthcare Healthcare Education 82

Legacy MEDSearch

JULY 6, 2022

Formed in 2019 as a joint venture between healthcare AI platform harrison.ai A US-based physician leader and board-certified radiologist, Dr Abramson brings more than 25 years of experience in healthcare including prior roles in clinical practice, academic research, policy development, and management.

Healthcare 52

Healthcare Healthcare FDA Networking 52

pharmaphorum

OCTOBER 26, 2022

Chiesi has proven its dedication to global public health through its designation as a certified Benefit Corporation (B Corp) since 2019. We start our meetings by bringing to life a patient testimony and asking the team to reflect on how the goal of each meeting ultimately leads back to the needs of patients,” Chiesi says. “If

Patients 77

Patients Pharma Consulting Transportation 77

pharmaphorum

JULY 4, 2022

The major goal is to bring affected persons, relatives of affected persons, and physicians, together with experts for Rare Diseases, healthcare providers, and special patient organisations, which are very important in the context of Rare Diseases,” he explains. About the panel.

Medical 100

Medical Networking Healthcare Healthcare 100

PM360

APRIL 7, 2023

3 As an example, one leading manufacturer is currently offering a warranty program 4 that will cover the cost of any specific drug if it fails to work, marking only the second time a major pharma company has taken such a step. Annals of Oncology , May 2019. million for the new hemophilia gene therapy.

Manufacturing 52

Manufacturing Marketing Patients Safety 52

PM360

AUGUST 29, 2022

OTC Creative Insights: Nervive , Relaxium Spots Lead in Searches Generated. Typically, we see Rx brands targeting pharmaceutical sales reps and physicians for the first six months and then shifting to a direct-to-consumer strategy. First Half Learnings Lead to Strategy Improvements. Brand / Creative. Impressions.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

Infuse Medical

MARCH 1, 2023

Anytime knowledge gets transferred to a sales rep, or a clinician, a physician or a patient, the purpose is to increase patient outcomes or to lower costs…Both of which ultimately leads to getting better healthcare solutions to as many people as possible. Today, there are over 170 Million VR headsets being used!

Training 52

Training Education Leads Sales 52

PM360

SEPTEMBER 15, 2022

The longer and more widespread, the more likely to lead to serious diagnoses and higher costs. If you are targeting only physicians with messaging, you may be missing a big part of today’s provider network—and opportunities to reach more patients. 6 Many months later, in January 2021, major U.S. How to Seize the Moment. References: 1.

Patients 59

Patients Pharma Healthcare Healthcare 59

Impetus Digital

JANUARY 3, 2023

Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. This approach has not been free from controversy, however. Nonetheless, it does show that care needs to be taken when designing similar campaigns.

Media 52

Media Healthcare Healthcare Recruitment 52