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Our healthcare has failed us

World of DTC Marketing

While there are lots of reasons for this the silence of healthcare providers is a huge reason. The adult obesity rate passed 40 percent nationally for the first time according to the 2017–2018 National Health and Nutrition Examination Survey (NHANES), a 26 percent jump from 2007–2008.

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Does CVS have a crystal ball into the future?

World of DTC Marketing

Amazon is already partnering nationally with PillPack, an online pharmacy that Amazon acquired in 2018, and Health Navigator, a start-up they developed to provide services to digital health companies, to name a few acquisitions. The real issue is how patients will respond to “on-demand” healthcare?

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Navigating the rapidly changing oncology treatment landscape: how digital tools can help

Impetus Digital

Long, expensive, and suboptimally designed clinical trials While new oncology trials have reached historically high levels (up 22% in 2022 compared to 2018) (1), they remain riddled with issues. Compared to 2015, the proportion of the world’s population aged > 60 years is estimated to increase by nearly 50% by 2050 (5).

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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. 8 (2018) 2. 79 (2018) *This article was produced with the assistance of artificial intelligence. References 1. 1 (2016) 3.

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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. 8 (2018) 2. 79 (2018) *This article was produced with the assistance of artificial intelligence. References 1. 1 (2016) 3.

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Smart Hospitals: How Technology is Driving Change

Impetus Digital

Remote monitoring, facilitated by various devices and wearables, enables healthcare providers to track patient health effectively. This continuous monitoring can alert healthcare providers to issues before they become emergencies. The VA Telehealth Services in the USA is an excellent example of such technology in action.

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The potential of virtual reality-based therapy for serious mental disorders

Pharmaceutical Technology

The FDA’s breakthrough device programme is for medical devices or device-led combination products that provide more effective treatment or diagnosis of diseases. The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers.