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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. 8 (2018) 2. 79 (2018) *This article was produced with the assistance of artificial intelligence. References 1. 1 (2016) 3.

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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. 8 (2018) 2. 79 (2018) *This article was produced with the assistance of artificial intelligence. References 1. 1 (2016) 3.

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Smart Hospitals: How Technology is Driving Change

Impetus Digital

Remote monitoring, facilitated by various devices and wearables, enables healthcare providers to track patient health effectively. This continuous monitoring can alert healthcare providers to issues before they become emergencies. The VA Telehealth Services in the USA is an excellent example of such technology in action.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

Here’s a look at some of the recent mergers that are reshaping the business of healthcare delivery and payment in the United States – who the players are and how their moves will impact drug development and launch strategies going forward.

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What to expect in the new era of healthcare price transparency

Clarify Health

What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency. After decades of negotiations between health insurance companies and healthcare providers being clothed in secrecy, Americans can now access negotiated prices before receiving care.

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What CVS’s Signify Health acquisition means for the future of healthcare

pharmaphorum

In 2018, CVS acquired the insurer, Aetna , and in 2007, the company acquired pharmacy services provider Caremark Rx. As CVS Health expands into different roles across the healthcare journey, the company earns access to more — and more accurate and up-to-date — patient information. About the author.

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

Signify’s healthcare platform also assists 65,000 provider partners to participate in value-based care with nearly 1 million attributed lives Oak Street Health acquisition May 2023 CVS acquired Oak Street for $10.6 As of January 2024, CVS reported the number of Aetna members being treated by Oak Street had doubled.

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