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PBMs and insurers want your prescription money

World of DTC Marketing

For many, these coupons represent the difference between filling a prescription and going without lifesaving care, but there is a lot more here than just a co-pay coupon. When folks can’t afford their out-of-pocket prescription costs, many skip doses–and get sicker. These pricing scams hurt patients as well.

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Study Finds Non-Opioid Pain Prescriptions Increased Following 2016 CDC Guideline

Pharmacy Times

The increase in prescriptions for non-opioid pain medications coincided with a significant drop in opioid prescribing over the same period.

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The rise of prescription drug abuse and drug diversion

pharmaphorum

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market. The post The rise of prescription drug abuse and drug diversion appeared first on.

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GAO Report on DTC/Medicare spending flawed

World of DTC Marketing

1ne: Medicare Parts B and D and beneficiaries spent $560 billion on drugs from 2016 through 2018, $324 billion spent on advertised drugs. INSIGHT: The most advertised drugs are the ones that appeal to the largest audiences, and seniors take and need more prescription drugs. So let’s look at the contents.

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Are new weight loss drugs an answer or problem?

World of DTC Marketing

Worldwide obesity rates have tripled since 1975, with 650 million adults obese in 2016, according to the World Health Organization. Payers also face hurdles, so patients must obtain permission before filling a prescription. In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed.

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Medicare savings won’t make a dent in healthcare costs

World of DTC Marketing

Prescription drug costs are only a small part of healthcare costs, and by 2028 U.S. Across America’s acute care hospitals, total revenues exceeded expenses by more than $64 billion in 2016, according to a Center for American Progress analysis. healthcare spending will reach $6.2 trillion and account for almost 20% of the GDP.

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The current pharma business model is unsustainable

World of DTC Marketing

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. According to JAMA , “in a cross-sectional study, between May 1, 2016, and May 31, 2021, there were 207 cancer drug approvals in oncology and malignant hematology. ” The U.S.

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