World of DTC Marketing

MAY 24, 2022

Cerebral will stop writing prescriptions for Adderall, Ritalin, and other controlled substances to new ADHD patients as concerns grow about telehealth companies’ prescribing practices. In-person is always better but may be embarrassing to some but can an online therapist treat patients? Does this mean we should give up?

Patients 252

Patients Prescription Medical Marketing 252

World of DTC Marketing

APRIL 7, 2021

I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Food and Drug Administration between 2010 and 2016 yet did taxpayers receive any discount?

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

OCTOBER 27, 2020

Technology is increasingly enabling care to be delivered in these more accessible, convenient, lower-cost venues that can both engage people in their own care and drive health care costs down for all payors – especially for the consumer/patient as payor. But there are problems. Forty-three of fifty U.S.

Healthcare 230

Healthcare Healthcare Insurance Retail 230

pharmaphorum

JANUARY 29, 2023

Mergers and acquisitions are contributing to consolidation, with about 2,600 healthcare deals globally in 2022, up from 1,500 in 2016. Attracted by healthcare’s steady and rising revenues, financial investors made 55% of 2022’s acquisitions, up from 43% in 2016. But this was just the tip of the iceberg.

Healthcare 93

Healthcare Healthcare Manufacturing Marketing 93

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. In 2016, the estimated annual cost of drug-related morbidity and mortality resulting from non-optimised medication therapy was $528.4 billion in the United States alone. billion in the United States alone.

Side effects 91

Side effects Medical Prescription Patients 91

Pharmaceutical Technology

SEPTEMBER 23, 2022

Current treatment options for DES are dominated by a mix of prescription and over-the-counter (OTC) products. Competing against Restasis are Novartis’ Xiidra (lifitegrast ophthalmic solution 5%), which launched in the US in 2016, and Sun Pharma’s Cequa (cyclosporine ophthalmic solution 0.09%), which launched in the US in 2019.

Prescription 59

Prescription Physicians FDA Marketing 59

Clarify Health

MARCH 1, 2023

1] In a separate, controlled study, 80 percent of primary care physicians receiving micro-incentives referred patients to higher-value specialists they had never used before — representing a significant reduction in the total cost of care. pills per prescription than non-discordant clinicians. Healthcare (2016), [link] [2] Parikh, R.

Physicians 52

Physicians Prescription Medicine Healthcare 52

Pharmaceutical Technology

JUNE 29, 2022

Others judge its success based on the fact that 95% of rare diseases still have no available therapies and patient needs remain unmet. However, extended market exclusivity is often associated with high drug pricing and limited patient access. of the total patient population suffering from rare diseases. Approximately 10.9%

Food and Drug Administration 98

Food and Drug Administration FDA Marketing Pharmaceutical 98

PM360

JUNE 29, 2022

But to succeed, players must deeply understand both the end-to-end consumer and patient experience and create an ecosystem of partners to deliver the care, products, and experiences that health-conscious consumers need. Prescription refills can now be placed with a simple click on a patient portal.

Retail 97

Retail Healthcare Healthcare Marketing 97

PM360

JULY 21, 2022

Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

JUNE 22, 2021

By one projection, spending on the drug for Medicare patients could end up being higher than the budgets for the Environmental Protection Agency or NASA. When a new drug is derailed the first thing that pops out is the effect on the company’s stock price, not patients. Can a pharma company serve both shareholders and patients?

Patients 156

Patients Food and Drug Administration Pharma Government 156

World of DTC Marketing

JANUARY 31, 2021

I always have pointed instances in which pharma puts Wall Street first and patients second. 2wo: The number of mergers and acquisitions(M&A) involving one of the top 25 firms in the pharmaceutical industry more than doubled from 2006 to 2016, and the practice doesn’t seem to be abating. By the way, Ms.

Pharma 187

Pharma Insurance Healthcare Healthcare 187

pharmaphorum

JANUARY 9, 2023

Pharma is on a journey in which the core consideration was once the prescriber, now patient needs are more commonly considered as central. That should remain, but patients cannot get treatments unless the needs of the over-stretched health systems in which they will receive care are also met. Pharma’s starting to wake up to this.

Medicine 91

Medicine Healthcare Healthcare Pharma 91

Medgadget

MAY 2, 2023

The system uses the patient’s EEG data to calculate a value for the amygdala-derived-EFP biomarker, and meanwhile the patient tries various mental strategies that may help to reduce the value. These treatments at times come with a long list of side effects, leaving many patients in search of an effective long-term solution.

Side effects 87

Side effects Prescription Healthcare Healthcare 87

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 57

Doctors Medicine Marketing Prescription 57

Clarify Health

NOVEMBER 19, 2020

Figure: 2016 data integration and analytics pain points in healthcare Source: January 2016 Data Analytics survey by the Healthcare Intelligence Network. For instance, some organizations are collecting and using patient-generated data to augment traditional claims data and HCAPS.

Healthcare 52

Healthcare Healthcare Engineering Networking 52

World of DTC Marketing

MARCH 23, 2021

percent of total health-care spending—in 2016, the last year for which there are definitive data. Prescription drugs in the United States rank as the most expensive by a long shot with the average cost of medications in the US exceeding the global median price by some 300 percent and have become a hotbed issue to reduce costs.

Distribution 187

Distribution Prescription FDA Pharma 187

World of DTC Marketing

JANUARY 5, 2021

percent in 2015-2016. Pharma should strive to get patients off some prescription drugs because they lost weight and are eating well, but we know that’s not going to happen. Research has shown that when some doctors tell patients to lose weight, many resort to “fast and dangerous” methods like OTC stimulants.

Healthcare 189

Healthcare Healthcare Insurance Doctors 189

Clarify Health

DECEMBER 13, 2022

Less than four percent of Americans participate in clinical studies; 30 percent of patients drop out; and 80 percent of studies do not meet enrollment deadlines. Dr. Rizk provided an example of how we’re getting better at meeting patients where they are. Below are highlights and key takeaways from the panel.

Recruitment 52

Recruitment Retail Patients Education 52

Clarify Health

DECEMBER 13, 2022

Less than four percent of Americans participate in clinical studies; 30 percent of patients drop out; and 80 percent of studies do not meet enrollment deadlines. Dr. Rizk provided an example of how we’re getting better at meeting patients where they are. Below are highlights and key takeaways from the panel.

Recruitment 52

Recruitment Retail Patients Education 52

World of DTC Marketing

AUGUST 16, 2021

SUMMARY: President Biden wants to lower prescription drug costs. Even though prescription drug costs are only $.11 percent of total health-care spending—in 2016, the last year for which there are definitive data. Even with decent insurance, co-pays can wipe out savings and put patients and caregivers in dire straits.

Prescription 180

Prescription Media Pharma Healthcare 180

World of DTC Marketing

JUNE 16, 2021

This includes about one in five who report that they have not filled a prescription or took an over-the counter drug instead, and about one in ten who say they have cut pills in half or skipped a dose. The public sees profits made by pharmaceutical companies as the largest factor contributing to the price of prescription drugs.

Prescription 180

Prescription Government Insurance Pharma 180

Pharmaceutical Technology

DECEMBER 4, 2022

Indeed, Amgen’s biosimilar was approved in September 2016, but the company was not able to launch it until January 2023 in the US. At the same time, Cross says that this is not up to clinicians or the patients, but the payers. Product variation creates patient uncertainty. Interchangeability benefit variable.

Marketing 104

Marketing Physicians Competition Patients 104

World of DTC Marketing

APRIL 7, 2022

Obesity costs our health care system $147 billion per year, yet there is a movement underway to tell HCPs not to weigh patients during routine visits. While the media is focused on drug costs, which are a problem, only 12% of every healthcare dollar is spent on prescription drugs. million Americans—about 1 in 10—have diabetes.

Healthcare 215

Healthcare Healthcare Food and Drug Administration Government 215