PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. FirstWord PHARMA.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

JANUARY 31, 2021

SUMMARY: “How big pharma takeovers destroy innovation” a report from Congresswoman Porter does make some points. I always have pointed instances in which pharma puts Wall Street first and patients second. I have worked with and stayed in contact with some R&D people within pharma and they have a different answer.

Pharma 187

Pharma Insurance Healthcare Healthcare 187

pharmaphorum

JANUARY 9, 2023

For pharma, the impact in critical areas such as the performance of newly marketed innovation has already been documented. Pharma needs a new mindset for this “permacrisis” in healthcare – one where the broader needs of the healthcare system are a key consideration in the development and introduction of innovation. Pharma boxed in?

Medicine 89

Medicine Healthcare Healthcare Pharma 89

World of DTC Marketing

JUNE 22, 2021

(New York Times ) If you spend any time reading pharma PR releases, you’ll see over and over again corporate managements stressing the importance of the shareholder. Can a pharma company serve both shareholders and patients? Today’s pharma CEOs are interested in one thing; did we hit the sale number?

Patients 156

Patients Food and Drug Administration Pharma Government 156

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 57

Doctors Medicine Marketing Prescription 57

World of DTC Marketing

MARCH 23, 2021

The media, rather than focus on the real driver of high healthcare costs, loves to point the finger at big pharma. percent of total health-care spending—in 2016, the last year for which there are definitive data. The drug industry has had a large target on its back for a long time.

Distribution 187

Distribution Prescription FDA Pharma 187

World of DTC Marketing

JANUARY 5, 2021

percent in 2015-2016. I’ve been a huge supporter of having pharma product websites include more health information, including informing people of the dangers of preventative health problems. Don’t tell me it’s not the job of pharma to help people get healthy; that’s a copout. percent in 2007-2008 to 39.6

Healthcare 189

Healthcare Healthcare Insurance Doctors 189

Clarify Health

DECEMBER 13, 2022

The first is the 21st Century Cures Act signed into law in 2016 and the second is the COVID-19 pandemic, which drove the use of RWD and RWE, at scale. About 10% of pharma companies at this point have active efforts but we’ve started to see some approvals. I think the pandemic sped that up a bit.

Recruitment 52

Recruitment Retail Patients Education 52

Clarify Health

DECEMBER 13, 2022

The first is the 21st Century Cures Act signed into law in 2016 and the second is the COVID-19 pandemic, which drove the use of RWD and RWE, at scale. About 10% of pharma companies at this point have active efforts but we’ve started to see some approvals. I think the pandemic sped that up a bit.

Recruitment 52

Recruitment Retail Patients Education 52

World of DTC Marketing

AUGUST 16, 2021

SUMMARY: President Biden wants to lower prescription drug costs. Even though prescription drug costs are only $.11 percent of total health-care spending—in 2016, the last year for which there are definitive data. Forward-thinking pharma CEOs should be preparing their company for changes in healthcare that are inevitable.

Prescription 180

Prescription Media Pharma Healthcare 180

World of DTC Marketing

JUNE 16, 2021

This includes about one in five who report that they have not filled a prescription or took an over-the counter drug instead, and about one in ten who say they have cut pills in half or skipped a dose. The public sees profits made by pharmaceutical companies as the largest factor contributing to the price of prescription drugs.

Prescription 180

Prescription Government Insurance Pharma 180

Pharmaceutical Technology

DECEMBER 4, 2022

Others are made by big pharma giants like Boehringer Ingelheim , Novartis , or Pfizer , which has raised the expectations for a competitive market. . Indeed, Amgen’s biosimilar was approved in September 2016, but the company was not able to launch it until January 2023 in the US.

Marketing 104

Marketing Physicians Competition Patients 104

Pharmaceutical Technology

DECEMBER 2, 2022

However, due to the controversies surrounding Trump and his popularity waning in recent years, it may be less likely for him to win the election than in 2016. If appointed to the role, Sanders will focus on universal healthcare and influencing the costs of prescription drugs.

Pharma 59

Pharma Government Healthcare Healthcare 59