World of DTC Marketing
JULY 17, 2022
Worldwide obesity rates have tripled since 1975, with 650 million adults obese in 2016, according to the World Health Organization. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. In addition, doctors may not be ready to prescribe the drug.
World of DTC Marketing
APRIL 7, 2021
I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Food and Drug Administration between 2010 and 2016 yet did taxpayers receive any discount? Centene Corp.,
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World of DTC Marketing
OCTOBER 27, 2020
Consumers are seeking and embracing health outside of the traditional bricks-and-mortar sites of hospitals, doctors’ offices, and diagnostic centers. In 2016, consumers told Aflac that enrolling in health insurance should feel like an experience on Amazon. They want to know exactly what they’re getting for their money.
pharmaphorum
AUGUST 11, 2022
More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. In 2016, the estimated annual cost of drug-related morbidity and mortality resulting from non-optimised medication therapy was $528.4 billion in the United States alone.
PM360
JUNE 29, 2022
Consider the SmartLabel Digital Transparency Initiative, which was created by the Grocery Manufacturers Association and the Food Industry Association under the manufacturing companies’ and retailers’ parity-based entity called the Trading Partner Alliance in 2016. Prescription refills can now be placed with a simple click on a patient portal.
PM360
JULY 21, 2022
The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. This report compiled data from 10 studies, published from 2016 to 2021, to show that physicians spend an average of 4.5 Increasing Market Awareness Remains a Challenge.
World of DTC Marketing
JANUARY 31, 2021
2wo: The number of mergers and acquisitions(M&A) involving one of the top 25 firms in the pharmaceutical industry more than doubled from 2006 to 2016, and the practice doesn’t seem to be abating. The cost is estimated to be in the billions. By the way, Ms. Porter looks like she could lose some weight too.
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