Do patients care about accelerated approval drugs?
World of DTC Marketing
MARCH 23, 2022
The program was codified into law under the Food and Drug Safety and Innovation Act (FDASIA) in 2012. Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. Should patients be made aware that the drug they are being prescribed is an “accelerated approval drug”?
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