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Driving CRM Usage and Sales Tool Engagement with Sonic Healthcare

Map My Customers

It is human nature to want to resist new and unknown things that we don’t immediately see a benefit from. Another layer of resistance is added to this when someone is telling us we HAVE to use (or do) this new and unknown thing. So, what is the best way to drive usage of these tools?

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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape? Erica Taylor: Marketing has always played a significant role within Genentech where we develop therapies to treat serious illnesses from heart disease and cancer to the flu. As we know, collaboration matters. It even becomes fun.

Marketing 105
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How to Choose a Good Healthcare CRM

Referral MD

The need to attract new patients through digital means is forcing healthcare into a new era of on-demand patient consumerism. The development of new platforms and technologies drive healthcare organizations to adapt in an effort to give consumers of our services exactly what they want. What do they want?

CRM 52
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Managing Data With Ease: The Importance of a CRM

Referral MD

Healthcare CRM data management software for consulting businesses is one of the most effective tools that can help. Photo by Moose Photos on Pexels What is a Healthcare CRM? Healthcare CRM is a powerful tool that helps providers manage patient relationships, improve communication, and streamline processes.

CRM 52
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Coffee Break Confessions: Nailing Call Planning in Pharma Sales

Contrarian Sales Techniques

So, here we are, coffee in hand, ready to dive into what's been the buzz around here lately - acing our call planning game. We've all had those days where we feel like we're just winging it with healthcare professionals (HCPs). Let's break it down, friend to friend, on how we can up our game. CRM systems?

Sales 52
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Driving HCP Personalization at Scale

Veeva

Delivering tailored experiences for HCPs in the age of digital engagement When it comes to engaging with healthcare professionals (HCPs), personalization, omnichannel and multichannel strategies are key buzzwords. But what do these really mean, and how can biopharma companies tailor experiences for HCPs and achieve their business objectives?

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Hiring and Training a Medical Sales Team with Aeroflow Healthcare

Map My Customers

This is true no matter what type of company you are. But what exactly does that look like? This type of thinking will push them to do what they can to keep their customers and grow them over time. Some of the traits that this type of person/rep will have (and what you should be looking for!)