what-we-do engage-advisory-services 
Impetus Digital
JANUARY 13, 2023
It is the time of year when everyone predicts what the next 12 months will hold. At Impetus Digital, we get a first-hand look into evolving industry trends daily from our clients and their advisors, putting us in a unique position to make these predictions. Out-of-the-box congress engagement & insight-gathering.
PM360
JULY 13, 2023
Patients who do take their medication as prescribed are three times more likely than nonadherent patients to achieve desired outcomes, including improved quality of life and better functioning. Challenge At Novartis, we have reframed our patient services strategy to support patients to “start and stay on therapy.” 2020 to Oct.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pharma Marketing Network
JANUARY 19, 2022
Pharma brands that want deep engagements need to look at and listen to social audio. To start the conversation, we put pictures in front of them, bombarded them with videos, retarget them, and then send them emails. We want to talk, and they want to listen. And two, it takes a lot of time to listen to the talk we produce.
Impetus Digital
JULY 28, 2023
However, it’s only recently that most companies are actually starting to prioritize patient engagement. The act of directly engaging with patients and patient advocates has quickly shifted from an occasional nice-to-have to a must-have if brands want to stay competitive in the increasingly crowded marketplace.
Impetus Digital
JUNE 2, 2023
Direct pharma-patient engagement used to be considered largely a “nice to have,” and was, at best, a rare occurrence at specific times during the pharmaceutical product life cycle. However, for many Pharma teams, engaging patients is still a new concept, and getting started can feel daunting.
Impetus Digital
OCTOBER 11, 2022
To support patients and their caregivers, there are numerous things life science companies can do. First and foremost, caregivers often do not have formal medical training. Caregiver advisory boards and focus groups. What is useful for a caregiver of a cancer patient does not necessarily translate to the rare disease space.
Pharma Marketing Network
MARCH 3, 2021
But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Here, we offer four ways pharma marketers can help. Now, we must go deeper. Enhance Patient Services Programs.
Expert insights. Personalized for you.
109 
Let's personalize your content