Medical Device Success

AUGUST 28, 2022

Last week we talked about industry trade shows. Today, we cover the 2022 trade show and event experience year to date and what we think will happen this fall. How have trade shows changed and what should you consider doing differently this fall to optimize them? A quick bit of housekeeping.

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Medical Consulting Management 246

MedCity News

FEBRUARY 21, 2024

To ensure that rural hospitals like ours can continue delivering high-quality, comprehensive health care, the federal government must support and protect the 340B Drug Pricing Program that enables us to do what we do best.

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Government Healthcare Healthcare 103

World of DTC Marketing

FEBRUARY 3, 2022

DTC marketers need to listen to what people ask about treatments on websites like Google Trends. 5ive: We want to know about your target market. Demographics alone don’t mean a damn thing; we need psychographics. What do they read? What do they think about competitors’ products?

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Pharma Education Marketing Doctors 247

LEVO Health

APRIL 18, 2024

At Levo Health, we’re always on the lookout for opportunities to push the boundaries of healthcare marketing and support innovations that can transform the industry. This year, we’re thrilled to take our commitment a step further by sponsoring the 2024 HealthTech|X Accelerator program hosted by Tampa Bay Wave.

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World of DTC Marketing

AUGUST 8, 2021

We need to hire people who have a passion for learning, exploring, and implementing great patient-centered marketing. One employee who is passionate about what they do is worth more than five who “check off the boxes” for their position. But, can we say this finding is true for pharma?

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Recruitment Marketing Pharma Ethics 180

Evolve Your Success

NOVEMBER 21, 2023

In this episode, we have Rob Bahna discuss what truly makes a good medical sales rep. His emphasis on giving a hundred percent in everything you do becomes a guiding principle for aspirants. Tune in now and elevate your understanding of what it takes to thrive in medical sales! I do hope you enjoy this interview.

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Medical sales reps Medical sales Sales Medical 103

World of DTC Marketing

AUGUST 23, 2022

Is there a disconnect between what DTC marketers think will happen and what happens with DTC? Ask current patients what drove them to get an Rx for a branded product (MS drug). The results were not what the DTC team expected. Houston, we have a problem. The post What should DTC do?

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Medical Device Success

JULY 17, 2022

To help us understand these changes and what we can do about them is Frank Ripullo, II, Managing Partner at Excelerant Consulting. By the way, I do not take compensation for interviews like this. By the way, I do not take compensation for interviews like this. More Medical Device Success podcasts link.

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Integrity Solutions

FEBRUARY 1, 2024

Is it something needed or that people even want to do? The problem is, too many salespeople and sales leaders alike have been misled and shortchanged by flawed definitions of what selling is really about and what it takes to be successful in the role. Just leave it to the algorithms, the AI and other online and self-serve tools.

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Sales Training B2B Sales Sales process 106

MedCity News

MAY 12, 2023

While we always say that patients are the center of what we do, fragmentation and shifting priorities can make true patient-led care difficult to achieve.

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Patients Healthcare Healthcare Physicians 107

PM360

APRIL 26, 2024

Healthcare advertising rarely demonstrates that it knows how to reward customers for their time, or shows what a smart creative idea can do. We need a better approach. The next must have is a “must do”. No, you’re here to show folks that you know what they’re going through that you feel their pain.

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Healthcare Healthcare Media Sales goal 52

PM360

MARCH 22, 2024

While AI is doing astonishing things at breakneck speed, we are also unsettled as to what AI is ultimately capable of—and how it might replace what humans have been doing for decades. After all, there is no doubt that AI is transforming healthcare today and will continue to do so in years to come.

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Ethics Pharma Specialization Healthcare 52

MedTechVets

APRIL 18, 2024

MAR 18th – We were proud to interview MedTechVet Academy Mentor, Matt Penn. What led you to obtain a role within the MedTech space? Hence, what motivated me in wanting to be in the MedTech space. What led you to become a mentor for MedTechVets? What has your mentorship journey with MedTechVets been like?

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Medical Competition Management Specialization 52

Integrity Solutions

DECEMBER 20, 2023

So often, we listen to respond. We’re waiting for the other person to finish talking so we can tell them what we know. Let’s explore why that distinction is so fundamental in sales, and what you can learn about active listening in sales from the best sales coaches. It was a profound experience.

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Sales Consulting Training Leads 86

Integrity Solutions

APRIL 8, 2024

What happens next is all too common: Salespeople keep struggling, their confidence, motivation and engagement drop even further, and they find themselves trapped in a vicious cycle of defeat. We not only see it every day in practice, our research also bears it out. That’s just the simple truth.

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PM360

DECEMBER 20, 2023

What is it about your strategy that’s attracted the interest of investors even in the midst of a challenging capital market? We believe cell and gene therapy has the potential to disrupt the soon to be $39.3B From your perspective, what is it that investors are looking for in a company? The deal is expected to close in 2024.

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Management Marketing Healthcare Healthcare 109

PM360

NOVEMBER 27, 2023

Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape? Erica Taylor: Marketing has always played a significant role within Genentech where we develop therapies to treat serious illnesses from heart disease and cancer to the flu. As we know, collaboration matters. It even becomes fun.

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Marketing Customer Relationship Management Relationship management Education 105

ALULA

JUNE 16, 2022

Didn't we already decide that we were moving forward with the design?" Stefano jumped in, "I thought we agreed on what we were going to do, but we still need to talk through how we're going to do it.". "I What are you talking about?" asked Heather. quipped Millie.

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pharmaphorum

JULY 5, 2016

We will explore the key motivators for this approach, and steps to overcome the internal and external barriers, and most importantly – how do pharma companies know when they have become truly patient-centric? How should they measure the impact of their strategy through the lifecycle of a drug and their business as a whole?

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Patients Pharma 40

Evolve Your Success

FEBRUARY 20, 2024

— Watch the episode here Listen to the podcast here What Is A Diabetes Sales Specialist? With O’Neal Ford We have with us another special guest. As always, we do our best to bring you guests that are doing things a little differently in the medical sales space. I’m doing well. How are you?

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Integrity Solutions

APRIL 8, 2024

What happens next is all too common: Salespeople keep struggling, their confidence, motivation and engagement drop even further, and they find themselves trapped in a vicious cycle of defeat. We not only see it every day in practice, our research also bears it out. That’s just the simple truth.

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Sales Training Product Knowledge Management 64

Eversana Intouch

MARCH 13, 2024

Our team is on the ground at SXSW 2024, and as we navigate through the bustling streets of downtown Austin, Texas — where the magic of immersive brand experiences dress the streets — we can’t help but feel the pulse of innovation surrounding us. Who dictates what is acceptable to portray? We’re in dire need of a shake-up!

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Marketing Side effects Media Healthcare 89

PM360

SEPTEMBER 21, 2023

Last we spoke, executing omnichannel digital media using programmatic as the foundation was the topic. But we cannot talk about the media channels and how to connect them without talking about the creative. It has an outsized impact on your media plans’ performance and we need it to drive success.

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Media Digital Media Marketing Pharma 105

Healthcare Success

APRIL 8, 2024

On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? And—I cannot stress this enough—jumping straight to promotion (neglecting the other marketing Ps) is the worst thing you can do for long-term success. It defines who you are and what you do.

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Marketing Competition Patients Healthcare 112

Spotio

APRIL 23, 2024

How do you close that gap? In this article, we’ll show you how to build an effective distributor training program for your company. The question is, how do you convince folks to purchase from your company multiple times? Guess what—distributor sales training will teach reps to build business relationships that last.

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Training Sales Product Knowledge CRM 52

Salesforce

AUGUST 4, 2022

But what does it really mean to have trust and build trust with customers? If you ask them what was the most important thing they wanted to see from brand engagement, it was communicating honestly and transparently,” Solis said. If you’re thinking about how your business can do more of that, here are a few places to start.

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Marketing 98

Scott Burrows

MAY 2, 2023

If you’re currently scratching your head as to what loneliness might have to do with safety, just stay with me for a moment as we move through… It is Time to Get Accountable about Safety As a motivational safety team speaker, I am familiar with the many recent studies on isolation and loneliness.

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Safety 98

Evolve Your Success

JANUARY 2, 2024

We have another special guest and she goes by the name of Jennifer McLaughlin. Whatever you’re doing, remember that these episodes are not just for fun. As we go into the new year, let’s let our theme be that of taking action. — Jen, how are you doing today? What is that? How are you, Sam?

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Sales Training Medical sales Management 52

pharmaphorum

JULY 21, 2022

So working together, the outcomes become better and we’re able to show true behavioral change.”. That’s what they’re being able to be billed for,” Borukhovich said. And this is part of the reason why we decided to go, not direct, but with partners such as Twill.

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Healthcare Provider Prescription Doctors Training 124

Evolve Your Success

SEPTEMBER 26, 2023

In this industry, there probably is nothing sweeter than hearing the profound impact we make on people’s lives. Here we are to talk about the experience that she had. It does warm my heart to be able to share these stories because, for me, we’re in the business of changing people’s lives. Doing well.

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pharmaphorum

JANUARY 25, 2023

Too many women are suffering in silence, and those who do seek support often struggle to access the resources they require.” I think one thing that we need to understand as a field is, I’ve been in digital health […] that’s how I met Roberto [Ascione, CEO of Healthware Group] – we’ve been in this space for 10, 15 [years or] longer.

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Food and Drug Administration Prescription Media FDA 85

Evolve Your Success

OCTOBER 24, 2023

In this episode, we have Sean Pitts from GCX corporation to uncover the ins and outs of OEM Sales. Sean breaks down the acronym, demystifying its meaning while sharing his transition from a lab manager to holding the role of Vice President of Global Sales and Marketing. — Listen to the podcast here What Is OEM Sales?

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PM360

MAY 25, 2023

PM360: What are the benefits of using real-world data to gain insights into mental health disorders? But clinical trials are not as good at generalizing to the real world and what happens when these medications hit the market and clinicians are using them in slightly different ways.

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Side effects Medical Patients Networking 95

Star OUTiCO

JULY 8, 2022

We took some time to congratulate Jon Woodrow on his promotion, and talk next steps for Star OUTiCO MedTech Resourcing. What’s your focus now that you’ve settled into the job? Are they happy, and doing what they need to be doing to deliver for the company and themselves? Hi Jon, congratulations on your promotion!

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Evolve Your Success

DECEMBER 5, 2023

— Listen to the podcast here A Day In The Life Of A Cardiac Rhythm Clinical Specialist With Crystal Sobande In this episode, we have with us another special guest and she goes by the name of Crystal Sobande. We showed up 110% and she got a position. Without further ado, I do hope you enjoy this interview. How are you?

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Medical sales Sales Physicians Medical 59

PM360

APRIL 25, 2023

Evan Johnson: When we built ililli, “social audio” was kind of the buzzword, then we realized that that wasn’t necessarily where pharma or medical media was going. Instead, HCPs told us they wanted a platform that is built for them and is easily navigable based on what they want. And if so, what is the current user base?

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Physicians Media Marketing Recruitment 97

Spotio

FEBRUARY 5, 2024

What do these three people have in common? The question we have for you is, do you invest in your sales team? The question we have for you is, do you invest in your sales team? Do you set aside time to coach your reps and ensure they reach their full potential? We’re glad you asked!

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