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Getting big pharma to embrace digital, and more from INVEST PharmaTech

MedCity News

Decentralized clinical trials, drug discovery technologies, and partnering strategies between big pharma and startups were among the topics covered during INVEST PharmaTech, a virtual event hosted this week by MedCity News.

Pharma 121
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With ‘bold experiment’ in drug pricing, Arcutis aims to stand out in plaque psoriasis

MedCity News

The FDA approved Arcutis Biotherapeutics drug Zoryve, a topical treatment for plaque psoriasis. With the decision, the company will proceed with a pricing strategy it believes will speed up insurance coverage and patient adoption of the new treatment for the chronic inflammatory skin disorder.

Insurance 112
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Continuing Education Programming Focuses on Specialty Pharmacy Skills

Pharmacy Times

Just as the pharmacy field is expanding its horizons, CE programs are offering new topics and learning strategies.

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Uncover Hidden Consumer Insights & SEO Opportunities with Google Trends

Healthcare Success

In this article, you’ll learn: What Google Trends Is The Limitations of Google Trends 5 Ways to Use it For Your SEO strategy. It provides users with unbiased samples of Google search data that have been anonymized (no one is personally identified), categorized (organized by topic), and aggregated (grouped). What is Google Trends?

Marketing 108
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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! Data normalization.

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Virtual Patient Engagement Programs

Impetus Digital

Learn from our expert speakers about the most effective strategies for insight-gathering, patient support, and educational initiatives. Back by Popular Demand: Virtual Patient Engagement Programs About the webinar Join our exclusive small-group webinars to dive deep into the best practices of virtual patient engagement.

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Balancing Costs and Data Integrity: Maximizing ROI with Lab Software Solutions

PharmExec

This podcast addresses critical topics such as cybersecurity, regulatory compliance and fiscal strategy for pharmaceutical labs and offers valuable insights for professionals at the crossroads of technology, finance, and pharmaceutical regulations.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?