pharmaphorum

DECEMBER 15, 2022

One of the most important sources of this coverage comes from Digital Opinion Leaders (DOLs). Use this as an opportunity to listen and understand the kinds of topics they are interested in talking about or learning more about. What data excites them? What concerns do they have?

Media 83

Media Healthcare Healthcare Education 83

World of DTC Marketing

MAY 13, 2021

It highlights hot topics in your industry. A tried-and-tested method is to incorporate a forum that allows others to post their own thoughts and opinions – a great option if this can be integrated into blog posts on your website. Below are a few strategies to implement which ensure your content marketing has a greater overall impact.

Marketing 164

Marketing Media Management 164

Contrarian Sales Techniques

DECEMBER 24, 2023

This is a topic that has sparked a lot of debate and discussion. Final Thoughts This diversity of opinions shows the richness and complexity within Islamic teachings. Some jurists believe that such actions could be misinterpreted as leaving the fold of Islam due to the implicit endorsement of beliefs contrary to Islamic teachings.

52

52

Pharmaceutical Technology

APRIL 27, 2023

Described as the largest reform in over 20 years, the proposed revision touches on multiple topics ranging from unequal access to innovative medicines across the EU to new environmental protections. Notably, this includes the reduction of regulatory data protection from eight years to six— a decision which will likely prove controversial.

Pharma 105

Pharma Marketing Medicine Medical 105

Pharma Marketing Network

NOVEMBER 6, 2020

These articles typically highlight facts and/or author opinions, market research data, and offer expertise within the pharmaceutical and healthcare landscapes. Please email us a topic/topics you wish to submit an article about to publisher@pharma-mkting.com. Key opinion leader development. Submissions. Internet marketing.

Networking 40

Networking Pharma Marketing Sales 40

pharmaphorum

NOVEMBER 14, 2022

At the moment, treatment typically involves oral or topical corticosteroids, antihistamines, and some antidepressant drugs, but responses are often inadequate, vary widely between patients, and come with the burden of safety risks if used long-term.

Sales 99

Sales Medicine Patients Leads 99

World of DTC Marketing

APRIL 1, 2021

The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs. That’s the opinion that is leading to a resurgence of COVID cases in the U.S. But what happens when that isn’t the case?

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

The Marketing Advantage

MARCH 6, 2023

March 6, 2023 Most life sciences companies seek feedback from the field on the sales force members’ attitudes and opinions of the sales compensation plan. For this reason, their opinions will be listened to, but not necessarily followed. Finally, it is also important to provide feedback to the field about the results of the feedback.

Sales 52

Sales Consulting Pharma Leads 52

Pharmaceutical Technology

OCTOBER 27, 2022

In September, Candel received a positive opinion from the European Medicines Agency (EMA) Committee for Orphan Medical Products (COMP) on the application seeking orphan drug designation for CAN-2409 for treating glioma patients. Topic sponsors are not involved in the creation of editorial content.

Engineering 52

Engineering Pharmaceutical Medicine Patients 52

Pharmaceutical Technology

DECEMBER 18, 2022

The EMA positive opinion is based on clinical findings of mRNA.1273.214, Topic sponsors are not involved in the creation of editorial content. 1273.214, a bivalent Omicron-targeting Covid-19 vaccine of the company. Moderna’s paediatric application is based on clinical trial booster findings for Spikevax, the company’s original vaccine.

Medicine 121

Medicine Marketing Pharmaceutical Leads 121

pharmaphorum

JULY 22, 2022

This one-of-a-kind meeting will facilitate networking opportunities with key opinion leaders from all areas of pharmaceuticals, biologicals, and cleanroom industry experts to explore hot topics within cleanroom design and engineering, best practices and regulation, environmental and contamination control, and pharmaceutical microbiology.

Pharmaceutical 52

Pharmaceutical Engineering Management Media 52

Pharma Marketing Network

FEBRUARY 16, 2021

First, think about the topic you plan to discuss, then map out exactly how the topic will be discussed and presented to your audience. This includes putting together visuals (if necessary) and inviting key speakers to speak at your webinar who are specialized in the topic that you are discussing.

Media 98

Media Pharma Networking Marketing 98

PM360

APRIL 22, 2024

The opinions expressed by the authors in the Think Tank section are their own and do not necessarily reflect those of their affiliated companies or organizations CAMERON THOMPSON General Manager of AnswerSuite, a Syneos Health Company There are two shifts that have emerged in engaging physicians over the last few years.

Education 59

Education Physicians Healthcare Healthcare 59

Pharmaceutical Technology

APRIL 27, 2023

The regulatory opinion on the approval of Camzyos is based on the data obtained from EXPLORER-HCM and VALOR-HCM Phase III trials. Topic sponsors are not involved in the creation of editorial content. Cell & Gene Therapy coverage on Pharmaceutical Technology is supported by Cytiva.

Engineering 52

Engineering Manufacturing Networking Medicine 52

Cesare Ferrari

MAY 7, 2022

After publishing a couple of articles on what is customer centricity and how to increase customer centricity , I’ve been discussing the topic with some good friends and these conversations inspired me to write again on this subject. Let me know your opinion in the comment space below and subscribe to be notified of other insightful content.

CRM 52

CRM Customer Relationship Management Relationship management Competition 52

Cesare Ferrari

FEBRUARY 18, 2022

I have already touched on the topic of KOL, particularly regarding new product development in this post. The influence of “opinion leaders” on the diffusion of innovation among physicians is very well known and well-studied. I encourage you to go over it as soon as possible. KOL: A Definition. KOL Origins And Controversies.

Management 52

Management Marketing Media Physicians 52

Spotio

APRIL 23, 2024

Just make sure it covers these key topics: Product Knowledge Your distributor training program should teach reps about the products they sell. Make sure your distributor training covers this topic. Compliance and Regulations It’s not the most exciting topic.

Training 52

Training Sales Product Knowledge CRM 52

Impetus Digital

JANUARY 3, 2023

One of the most important sources of this coverage comes from Digital Opinion Leaders (DOLs). Use this as an opportunity to listen and understand the kinds of topics they are interested in talking or learning more about. A better approach may be to invent new topic- or disease-specific hashtags and let people find each other that way.

Media 52

Media Healthcare Healthcare Recruitment 52

pharmaphorum

JULY 19, 2022

A meeting request, she went on, should include specifics related to the meeting topic and goals, proposed meeting attendees and their affiliations, and discussion questions. “It They are constantly seeing different applications come through, and sometimes will have topics that they want to raise with the community,” Dashiell-Aje said.

Patients 98

Patients FDA Education Consulting 98

eMediWrite

SEPTEMBER 10, 2021

However, MSLs gather insights during their interactions with Key Opinion Leaders (KOLs), the leading physicians, and other stakeholders at the company and communicate their findings internally to drive optimum decision-making. Do they have any existing opinions about the topic? Key Question-. Why is it essential to the audience?

Medical 52

Medical Medical science Healthcare Healthcare 52

PM360

OCTOBER 13, 2023

Many in the industry have struggled to get omnichannel right, and Bill is passionate about this topic. The opinions in the article are his own. They have not been approved or endorsed by his employer and do not necessarily represent his employer’s positions or opinions. Now at BMS, he leads omnichannel strategy.

Media 52

Media Pharma Marketing Engineering 52

Clarivate

MAY 12, 2022

INTA organized its learning sessions into ‘education tracks’ focused on specific topics. New Watch Opposition Strength scoring from Clarivate allows customers to form data-driven opinions faster and with greater confidence by assessing the potential success of filing an opposition against a third-party word mark.

Education 52

Education Training Leads Networking 52

Pharma Marketing Network

FEBRUARY 16, 2021

First, think about the topic you plan to discuss, then map out exactly how the topic will be discussed and presented to your audience. This includes putting together visuals (if necessary) and inviting key speakers to speak at your event who are specialized in the topic that you are discussing.

Media 52

Media Pharma Networking Marketing 52

European Pharmaceutical Review

JANUARY 29, 2024

During 2023, there were five revisions to the European Medicines Agency ’s (EMA’s) Questions and Answers (Q&As) for marketing authorisation holders/applicants on the CHMP Opinion for the Article 5(3) of Regulation (EC) No 726/2004 referral on nitrosamine impurities in human medicinal products. J Pharm Sci. 2023; 112: 1287-1304.

Pharmaceutical 103

Pharmaceutical Food and Drug Administration Medicine FDA 103

PM360

OCTOBER 13, 2023

With the emergence of new AI analytic tools, marketers are provided with key audience insights to better understand the consumer opinion behind the message that is shared. Fine-tuning models can target domains and generate prompts to tag the content into relevant topics.

Marketing 64

Marketing Specialization Healthcare Healthcare 64

LEVO Health

NOVEMBER 16, 2021

Stick to topics that have some kind of emotional connection for your patients instead of relying on dry facts alone. Rather than simply stating your opinion or facts in the article, back them up with data that proves what you are saying is true. Tell Stories with an Emotional Hook. Show, Don’t Tell.

Marketing 52

Marketing Healthcare Healthcare Patients 52

Pharmaceutical Technology

SEPTEMBER 7, 2022

The latter of these is used off-label for DME patients and is of interest, as Outlook Therapeutics is currently working on developing Lytenava, a branded version for this indication. As these therapies can be self-administered, this will greatly reduce treatment days, which is of paramount interest as most patients with DME are of working age.

Food and Drug Administration 52

Food and Drug Administration Marketing Food Patients 52

MedReps

JULY 11, 2022

Rather than lead with a few questions and then randomly discuss topics with interviewees, the interviewers follow a specific list of questions, without deviating from them. Originally designed to help researchers gather qualitative information, a structured interview is exactly what it sounds like.

Medical sales 86

Medical sales Medical sales reps Sales Medical 86

Cesare Ferrari

SEPTEMBER 23, 2023

If you are working on a topic that interests customers and you solve a real problem, people are more open to talking. If you are a researcher, you can also offer an additional incentive by sharing the results of your research with your potential customers and asking for their opinion.

Marketing 52

Marketing Sales process Specialization Doctors 52

Impetus Digital

JUNE 17, 2022

Among many other thought-provoking topics, we dived into diversity, equity, and inclusion in Pharma and clinical trials; ways to enhance the patient’s voice in their treatment journey and health decisions; the major barriers to patient-centricity in clinical trials, and much more. Book a Consultative Demo.

Patients 52

Patients Professional Services Healthcare Provider Consulting 52

Eversana Intouch

FEBRUARY 23, 2022

Our friends at the Digital Health Coalition (DHC) recently convened a panel to discuss “The Year Ahead: Insights from Pharma Executives,” sharing their thoughts, opinions, and experiences alongside recent DHC data from a survey of pharma executives.

Media 52

Media Pharma Healthcare Healthcare 52

PM360

JUNE 11, 2022

For example, Facebook recently removed detailed targeting options related to sensitive topics, including health causes. We’re seeing more partnerships between life sciences companies and key opinion leaders who are engaging the physician community online in conversations around health equity through interactive editorial or events.

Media 98

Media Marketing Healthcare Healthcare 98

Healthcare Success

JULY 18, 2023

opinion pieces that present a problem and your proposed solution) Data (e.g., annual reports) Organic social media – nurturing online relationships (often a shared function between marketing and PR departments) How Is PR Unique Among Marketing Strategies? a national survey, localized data, advocacy group data, etc.) Hard news (e.g.,

Healthcare 52

Healthcare Healthcare Marketing Media 52

pharmaphorum

NOVEMBER 16, 2022

Then, the second topic to cover is […] the microperimetry data,” Dr Wykoff explained. Additionally,] in my opinion probably the most important safety angle to consider is rates of wet AMD [age-related macular degeneration] were increased with pegcetacoplan treatment, that is 12.2%, 6.7%, and 3.1% That’s the efficacy data.

Safety 98

Safety Patients Consulting Prospecting 98

Pharma Marketing Network

JUNE 11, 2020

The biggest difference I think is while you were a kind of a sole voice, and you know, starting with news and conference coverage, and then evolving into more opinion pieces about the industry in a bit of a watchdog. John Mack (PG): So, where do you think hot topics are the industry that you might be pursuing in more detail?

Pharma 52

Pharma Marketing Media Healthcare 52

Clarivate

NOVEMBER 23, 2021

Recently, Mike Ward, Head of Thought Leadership, Life Sciences and Healthcare at Clarivate spoke with Oriol Serra (at the time of recording Mr. Oriol Serra was Head of Site Intelligence & Site Selection at Pfizer) and Simon Andrews, Vice President of RWD Engagements and Innovations at Clarivate, on the topic.

Patients 52

Patients Recruitment Management Healthcare 52

Pharma Marketing Network

FEBRUARY 4, 2021

As a disclaimer, each guest speaker shared their own opinions and knowledge as individuals and do not speak upon the opinions of their companies. Kristen Palmer Winters , Customer Experience (CX), Americas Hub, Digital & Commercial Innovation, Bayer. Right now, we’re witnessing a change of mindset here and it is exciting.

Media 98

Media Pharma Healthcare Healthcare 98