Biogen’s Alzheimer’s drug: What’s the price tag on hope?
World of DTC Marketing
JUNE 1, 2021
If the drug is approved you can bet that it’s going to carry a huge price tag. Biogen needs a new drug revenue badly. It could carry a price tag as high as $50,000-a-year per patient, according to drug analysts, adding billions of dollars to the nation’s health tab. .
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