PM360

APRIL 22, 2024

With a focus on patient-centricity, data-driven insights, and collaborative partnerships across the healthcare ecosystem, it’s redefining the playbook for market shaping and building advocacy for a product pre- and post-launch. Medical Affairs is at the forefront of this paradigm shift.

Medical 52

Medical Healthcare Healthcare Education 52

Pharmaceutical Technology

FEBRUARY 10, 2023

This is not the first treatment to come with a high price tag. The three agreed on a confidential price, and the TLV determined whether the drug was cost effective for the eligible patient population. million, according to GlobalData’s Price Intelligence (POLI), making it the most expensive drug in the world.

Marketing 105

Marketing Medicine Leads Safety 105

Pharmaceutical Technology

MAY 2, 2023

Immuno-oncology (IO) agents have transformed the cancer therapeutics landscape, driving long-term remissions in a subset of patients who historically had limited options. Although a subset of patients derives long-term benefits from IO therapies, a high percentage of patients still fail to respond or develop resistance to IO therapy.

Physicians 52

Physicians Marketing Patients Manufacturing 52

Pharmaceutical Technology

APRIL 5, 2023

More than a decade after the first patient was treated with a CAR-T therapy, six therapies relying on the same principles have been approved by the US Food and Drug Administration (FDA) and marketed to thousands of patients. AZ: What is the ISCT doing to tackle supply and access-related obstacles in the CAR-T field?

Food and Drug Administration 59

Food and Drug Administration Engineering Patients Education 59

LEVO Health

JANUARY 31, 2023

This can include optimizing the website’s content, meta tags, and images for search engines. When potential patients search for a healthcare provider or service in their area, they will likely rely on search engines like Google or Bing to find the information they need.

Healthcare 96

Healthcare Healthcare Marketing Engineering 96

Pharmaceutical Technology

JUNE 29, 2022

Additionally, pricing and access for rare disease therapies continue to be scrutinized closely. Others judge its success based on the fact that 95% of rare diseases still have no available therapies and patient needs remain unmet. of the total patient population suffering from rare diseases. Approximately 10.9%

Food and Drug Administration 98

Food and Drug Administration FDA Marketing Pharmaceutical 98

PM360

NOVEMBER 12, 2023

And how can they determine what data will lead to the most meaningful change for their campaigns, healthcare professionals (HCPs), and ultimately patients? Fortunately, PM360 has access to such people—our readers—and we asked them about the hidden gems that can be mined from data they have access to or how to better find key insights.

Marketing 59

Marketing Media Patients Healthcare 59

Clarify Health

FEBRUARY 13, 2024

Demand forecasting in the context of hospital systems is critical for aligning resources like staff, equipment, and beds with future patient care needs. However, the unpredictable nature of patient demand makes accurate forecasting a formidable task. The result?

Healthcare 52

Healthcare Healthcare Media Healthcare Provider 52

Healthcare Success

JULY 25, 2022

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. Educating Staff and Patients About the Impact of COVID. Today's healthcare consumers want convenient access to affordable care options. Worsening Labor Shortages.

Healthcare 102

Healthcare Healthcare Marketing Doctors 102

LEVO Health

JANUARY 13, 2021

With technology being more accessible than ever, the importance of social media for growing your medical practice has never been higher. Having a social media presence for your practice is becoming an essential tool for creating brand awareness and engaging with patients, which leads to more web traffic, leads, and appointments.

Media 52

Media Healthcare Healthcare Medical 52

Healthcare Success

JULY 11, 2022

Turning Google data into clinical insights and integrating it into your operational processes helps healthcare brands improve patient care by providing test results and diagnoses more quickly, recommending preventive measures and more personalized treatment, and offering more informed decision-making to patients. Empower patients.

Healthcare 96

Healthcare Healthcare Patients Marketing 96

World of DTC Marketing

DECEMBER 13, 2021

OPENING: American cancer patients spent more than $21 billion on their care in 2019. billion and patient time costs of $4.87 As cancer survival rates rise, so do the price tags of life-saving treatments. Some cancer patients may face out-of-pocket costs of nearly $12,000 a year for one drug.

Food and Drug Administration 55

Food and Drug Administration Food Medical Insurance 55

Celeritas

SEPTEMBER 25, 2022

A QR code is a scannable code that provides access to stored information. The hospital waiting room can often have an uncomfortable atmosphere despite the Patient Experience Officer’s best efforts. Here, patients can familiarize themselves with their animal’s caretaker and watch informative or entertaining videos in an easy format.

Insurance 52

Insurance Management Medical Doctors 52

Healthcare Success

NOVEMBER 28, 2022

Avoid excessive use of your selected keywords in the meta descriptions and in the body of your web pages, such as in the heading tags and copy. Responding to patient feedback is essential to your content strategy as it helps build trust and loyalty. Keep usefulness, usability, enjoyability, and accessibility top-of-mind.

Ethics 57

Ethics Engineering Competition Healthcare 57

Contrarian Sales Techniques

DECEMBER 4, 2023

It should have specific compartments and pockets for different types of samples and materials, allowing for quick and easy access. An ideal sample bag, with its thoughtfully designed compartments and ease of access, allows sales reps to quickly find exactly what they need.

Sales 52

Sales Pharmaceutical Sales Pharma Ethics 52

pharmaphorum

NOVEMBER 16, 2022

The advancements made in drug development over the last decade have seen the arrival of a number of treatments that offer one-time cures and more effective therapies for conditions in smaller patient populations. Advanced therapies have changed the treatment landscape for the industry and for patients. However, with a price tag of €1.58

Medicine 123

Medicine Marketing Healthcare Healthcare 123

Pharmaceutical Technology

MARCH 22, 2023

The pharmaceutical industry began using radio frequency identification (RFID) tags in the early 2000s. Pfizer was the first to use the tech, adding RFID tags to track a Viagra (sildenafil) shipment circa 2006. Twenty years ago, the cost of implementing RFID tags and the ecosystem (software) was much more expensive than today.

Food and Drug Administration 105

Food and Drug Administration Electronics Pharma FDA 105

PM360

SEPTEMBER 7, 2023

The “Kama Sutra” for Parkinson’s patients. A card game designed to help hemophilia patients exercise. A virtual product launch for patients akin to an iPhone debut. All of these are examples of how companies are taking a little more unconventional approach to patient engagement. Marketing and Patient Engagement, argenx.

Patients 105

Patients Pharma Education Doctors 105

PM360

APRIL 7, 2023

Simply getting a patient into a physician’s practice doesn’t guarantee that a product will be utilized or paid for by health plans or self-insured companies. Furthermore, leaving market access considerations until after the clinical trial phase—with the aim of launching in 12 months—is certainly the riskiest of all strategies.

Manufacturing 52

Manufacturing Marketing Patients Safety 52

Rep-Lite

MARCH 21, 2024

Market dynamics, healthcare infrastructure , patient demographics, and regulations also affect sales volumes and compensation structures. There are rungs and each comes with both a price tag and an incentive. Medical sales reps need to be aware of these things to make the most of their careers financially.

Medical sales 52

Medical sales Medical sales reps Medical Sales 52

European Pharmaceutical Review

MAY 11, 2023

In this Q&A, Dr Sitra Tauscher-Wisniewski, Vice President of Clinical Development & Analytics of Novartis Gene Therapies elaborated on the key findings and discussed the importance of collaboration in fast-tracking access to gene therapies such as Zolgensma. 1 This is assuming a $1M price tag for all gene therapies.

Food and Drug Administration 72

Food and Drug Administration Government Healthcare Healthcare 72

Pharmaceutical Technology

JANUARY 27, 2023

Before Cablivi’s approval, patients relied on a combination of plasma exchange plus corticosteroids and immunomodulators as the standard of care (SOC) for treatment. Sanofi’s eligibility requirements follow a similar model to Pfizer’s previous programs, with refunds being dependent on lack of clinical outcome in patients.

Patients 52

Patients Pharmaceutical Manufacturing Healthcare Provider 52

pharmaphorum

NOVEMBER 28, 2022

Owkin is committed to unlocking the vast potential held within patient data by developing technologies that overcome the privacy and security challenges that until now impacted research.”. Owkin in particular has bagged some high-profile, high-price tag development deals with the likes of Bristol-Myers Squibb and Sanofi.

Training 72

Training Medical Pharma Healthcare 72

pharmaphorum

OCTOBER 4, 2022

A key part of this initiative was the establishment of the Cancer Moonshot Biobank, which will ask cancer patients to donate biospecimens and associated health information to aid research. The objective is to gather patient biospecimens longitudinally to understand how patients react to treatments and how cancer develops over time.

Electronics 91

Electronics Patients Management Insurance 91

Healthcare Success

JUNE 8, 2023

testimonials, reviews, patient stories) from past and current clients Why You Need an Effective About Us Page It’s fundamental human behavior: consumers buy from people, not brands. Finally, the Mayo Clinic About Us page also shares direct links and access to its most sought-after content and tools (e.g.,

Healthcare 99

Healthcare Healthcare Engineering Government 99

Healthcare Success

NOVEMBER 17, 2023

The healthcare industry is evolving, too, so it’s crucial to stay ahead of emerging trends—like the rise of healthcare consumerism and the intrinsic value of creating a positive patient experience—or risk falling behind your competition. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

Healthcare 72

Healthcare Healthcare Marketing Media 72

Healthcare Success

NOVEMBER 14, 2022

The Patient Protection and Affordable Care Act of 2010 has increased access to healthcare services for previously uninsured populations. Once you have your primary keywords or phrases selected, be sure they are included in the following areas: Title tags Meta description tags Heading tags Body copy.

Medical 69

Medical Marketing Engineering Doctors 69

Evolve Your Success

JUNE 13, 2023

Today, he takes us on a mental tour of his typical day and how he makes an impact on patients’ lives with his work. We provide a service for cancer patients. These patients are already diagnosed with invasive melanoma or high-risk squamous cell carcinoma. The patient has already been diagnosed. On my end of it, it’s good.

Sales 52

Sales Medical sales Medical Doctors 52

European Pharmaceutical Review

DECEMBER 27, 2023

Due to shipping and manufacturing requirements, the time from a patient being included in the CAR T programme to receiving therapy can be several weeks. As a result, many patients waiting for the CAR T cells to be infused will need additional therapy (bridging therapy) against the malignance.

Manufacturing 86

Manufacturing Food and Drug Administration Patients Pharma 86

Evolve Your Success

JULY 19, 2022

We go over some of the do’s and don’ts on the LinkedIn platform especially and how to think about bolstering your brand on a social media platform that’s going to give you access and thought leadership across the board within your space. As always, thank you for reading. I do hope you enjoy part two of this interview.

Medical sales 52

Medical sales Media Sales Education 52

Evolve Your Success

APRIL 25, 2023

You’re prepared to help these patients.” What I’ve learned from guys before me is, “You’re trying to set the stage because we’re helping patients.” We’re there to get everybody prepared and everything necessary, so the surgeons are in their best mindset in order to have a perfect surgery and to help that patient. We are dead.

Sales 52

Sales Medical sales Medical Training 52

Cadensee

JANUARY 1, 2022

22:15 Doesn't the scoring system create more anxiety with the patient? Will the patients know how to act upon it when there is no 100% certainty? 24:27 Do you give patients the option to call a live person and discuss or get clarifications on the report? 26:12 What is the business model for your company? Think about it.

Marketing 52

Marketing Physicians Medical Healthcare 52

Pharmaceutical Technology

NOVEMBER 30, 2022

Previously, the standard of care for obesity consisted of holistic changes to diet, exercise, and bariatric surgery for eligible patients. However, despite the effectiveness of bariatric surgery, many obese patients are reluctant to undergo surgical procedures, opening the opportunity for a pharmaceutical approach. compared to a 5.1%

Medical 105

Medical Manufacturing Insurance Side effects 105

Pharmaceutical Technology

NOVEMBER 30, 2022

Previously, the standard of care for obesity consisted of holistic changes to diet, exercise, and bariatric surgery for eligible patients. However, despite the effectiveness of bariatric surgery, many obese patients are reluctant to undergo surgical procedures, opening the opportunity for a pharmaceutical approach. compared to a 5.1%

Medical 98

Medical Manufacturing Insurance Side effects 98

Pharma Marketing Network

JUNE 8, 2020

The way we challenge the status quo is to provide a proven blueprint for optimizing well-being through world-class benefits that are affordable, often costing 30-50 percent less and providing easy access through our ecosystem to align benefits advisors. I mean, what’s more local than interaction between the patient and the doctor.

Healthcare 40

Healthcare Healthcare Marketing Pharma 40