Remove tag developing-world
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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

Included in the programmatic ad errors is Pfizer, who developed a leading COVID vaccine. NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. The post Pharma running online ads on vaccine misinformation sites appeared first on World of DTC Marketing.com.

Pharma 180
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Healthcare doesn’t give a damn about patients

World of DTC Marketing

Pfizer, for instance, hiked the cost of its leukemia medication Besponsa again this month, bringing its per-vial price tag to $21,056. Will the industry ever develop a conscience? The post Healthcare doesn’t give a damn about patients appeared first on World of DTC Marketing.com.

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What is Biogen and can they repair their reputation?

World of DTC Marketing

Then, against the advisory panel’s advice, Aduhelm was approved, but insiders within the industry criticized both the FDA and Biogen weren’t sold on the drug or its price tag. appeared first on World of DTC Marketing.com. He has zero credibility with the HCP community.

Insurance 222
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The current pharma business model is unsustainable

World of DTC Marketing

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Rather than investing more in R&D, most pharma companies feel its more cost-effective to buy small biotech companies developing unique molecules that can find a market niche.

Pharma 210
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3 Things Generative AI Can Do for Commercial Pharma Right Now

PM360

The world is abuzz about how generative artificial intelligence (AI), such as OpenAI’s ChatGPT, might revolutionize how we work. Auto-tagging, a laborious task, is another area where generative AI/LLMs can assist. Auto-tagging helps the right content get delivered to the appropriate customers. This is a brave new world.

Pharma 97
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Medicare savings won’t make a dent in healthcare costs

World of DTC Marketing

If pharma is a business, they will find a way to develop, buy, or acquire new drugs. New technologies are being developed that allow for virtual clinical trials and other cost-lowering development costs. appeared first on World of DTC Marketing.com. Then there is the cost of unhealthy Americans.

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Cannabinoids receptors: popular preclinical target but banned in 137 countries

Pharmaceutical Technology

In 2022, a surge in the pipeline has led to cannabinoid receptors becoming the most popular target in preclinical development. Collectively, cannabinoid receptors (CB1 and CB2) are currently the most popular targets in preclinical stage of development, with 391 drugs tagged in total.

Medical 98