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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. An analysis of programmatic advertising data finds a disconnect between those well-intentioned efforts and the programmatic advertising campaigns that those same companies and institutions finance.

Pharma 180
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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

Dstillery, a custom audience solution, predicts impression opportunities through AI modeling that identifies patient patterns without using any cookie-based identification. Through generative AI and fine-tuning, initial drafts of copy for various customer channels can be created almost instantaneously.

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3 Things Generative AI Can Do for Commercial Pharma Right Now

PM360

If handled properly, LLMs will play an important role in improving data capture and automation, creating efficiencies that will enable us to achieve much more with less. For example, LLMs/generative AI can almost instantaneously create initial drafts of copy for a variety of customer channels.

Pharma 97
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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

In addition to improving website content, SEO is achieved by optimizing several on-page and off-page elements like header tags, meta descriptions, image tags, URLs, high-quality backlinks, and social engagement. Optimize Description Tags Meta descriptions appear beneath the title tags in SERPs and summarize the web page’s content.

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Uncovering the Hidden Gems within Your Datasets

PM360

Data clearly matters in pharma. For the fourth year in a row artificial intelligence (AI) and Big Data ranked as the most impactful technologies in the industry, according to GlobalData’s “The State of the Biopharmaceutical Industry – 2023” report, which includes feedback from 198 companies.

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Hitting the Bull's Eye: How to Increase Online Sales Fast for Digital Marketers

Contrarian Sales Techniques

Make the most of SEO by incorporating relevant keywords, using meta tags, and improving your website’s load speed. It's a battleground for brands vying for customer attention. Convincing Call-to-Actions (CTAs) for Conversions A compelling Call-to-Action (CTA) can turn a passive visitor into a customer.

Sales 52
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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Customer journeys in pharma are changing, with important implications for the marketing supply chain. Focus New developments in data and digital are changing traditional customer journeys and forcing pharmaceutical companies to evolve in order to keep up.