Medical Device Success

JUNE 5, 2017

Key Opinion Leaders (KOLs) can be a very powerful component of the marketing plan for medical device companies of all sizes. In medical device markets, doctors, nurses and sometimes business administrators are our “celebrity” KOLs. They are acting as KOLs. This is not true.

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Medical Marketing Management Doctors 130

Integrity Solutions

JANUARY 15, 2020

It’s within their reach, you think, if only they’d increase their sales activity. And until you get to the root of the issue- their sales mindset- both of you will continue to be frustrated. This isn’t a new problem in sales, but it’s becoming increasingly prevalent in today’s business environment.

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Sales Sales Management Management Pharma reps 85

Pharmaceutical Technology

DECEMBER 12, 2022

The development, clinical trial and marketing expenses for the cell therapy will be shared by the companies while co-commercialising the product and equally splitting profits from the US region. Kite will oversee the marketing of the product outside the US while Arcellx is eligible for royalty payments on sales.

Manufacturing 105

Manufacturing Marketing Pharmaceutical Patients 105

Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. No matter what you’re marketing, getting your content seen by your target audience is critical. Invest in Email Marketing to Doctors.

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Doctors Distribution Marketing Media 101

Spotio

OCTOBER 28, 2022

An effective B2B sales lead generation program will propel your company forward. According to a recent study, 61% of B2B marketers say that lead generation is their top challenge. First, sales and marketing teams need to work together to generate and vet quality leads. Did you know that you can just buy B2B sales leads?

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B2B Sales Leads Sales Prospecting 52

Contrarian Sales Techniques

DECEMBER 19, 2023

As a Senior Product Specialist , you'll be at the forefront of innovation, driving sales of groundbreaking research products across Kuala Lumpur's vibrant scientific community. But isn't science all about petri dishes and peer-reviewed papers? The exciting world of Life Science sales awaits. Not in this world.

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Sales Sales goal Competition Marketing 40

Medico Reach

APRIL 21, 2022

Are you a healthcare marketer looking to promote your products? Then you have to develop the perfect marketing strategy to connect with your targets. And in this competitive digital era, email marketing is still one of the best strategies to boost your sales. So, how does healthcare email marketing improve your revenue?

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Marketing Healthcare Healthcare Sales 52

Spotio

APRIL 24, 2023

Every B2B company wants the same thing: more sales. Of course, wanting more sales and actually generating them are two different things. Fortunately, the B2B sales funnel is here to help you close more deals in less time! What is a B2B Sales Funnel? B2B sales funnels are often product-specific.

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B2B Sales Sales Prospecting Sales pipeline 52

Pharmaceutical Technology

DECEMBER 14, 2022

Additionally, for WVE-006, GSK will make development and launch milestone payments of up to $225m to Wave, which is also eligible to get up to $300m in milestone payments based on sales. On completion of the first-in-patient clinical trial by Wave, GSK will be in charge of the development and marketing works.

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Food and Drug Administration Sales Marketing Food 64

Spotio

FEBRUARY 6, 2024

Sales continues to evolve, but one thing will always stay the same: the importance of sales enablement, i.e. the process of giving sales reps the resources they need to close deals. But here’s the thing, sales enablement alone isn’t enough for field sales teams whose reps are always on the go.

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Sales Prospecting Training Distribution 52

Spotio

SEPTEMBER 5, 2023

If you’re in outside sales, you probably spend a significant amount of your time in the field, knocking on doors, and meeting with potential customers face to face. It’s a great way to make sales—unless your door knocking game is subpar. You want to buy the best door knocking app on the market, right?

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Prospecting Sales CRM Leads 52

Pharma Marketing Network

JULY 21, 2023

Some examples of content you could share include: news articles about new drugs or treatments, blog posts about your work in the pharmaceutical industry, or white papers on industry-related topics. Sales Navigator offers a variety of features that can help you target your outreach and track your results.

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Pharmaceutical Sales Networking Pharmaceutical research 52

Pharmaceutical Technology

JANUARY 11, 2023

AbbVie will get exclusive rights to license and develop and market the programmes. The company will also receive further commercial milestones and tiered royalty payments on net sales of the products. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

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Leads Pharmaceutical Marketing Sales 59

Pharmaceutical Technology

FEBRUARY 17, 2023

Additionally, Capricor will receive up to $89m in further development and sales-based milestones, along with a double-digit share of revenue based on product sales. According to the deal, Capricor will receive $12m in upfront payment from Nippon Shinyaku.

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Distribution Sales Pharmaceutical Leads 52

Pharmaceutical Technology

JANUARY 10, 2023

It is also eligible for $268m in discovery, regulatory, preclinical, clinical, and commercial milestones and royalties on future sales of Boehringer Ingelheim products. Furthermore, Boehringer Ingelheim will receive royalties on product sales in the future by 3T Biosciences.

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Engineering Patients Sales Leads 52

Pharmaceutical Technology

FEBRUARY 23, 2023

The company will also receive tiered royalties on the worldwide net sales of products developed from the collaboration. Moderna will also assume further development, manufacturing, and commercialisation responsibilities on exercising a target option. Life Edit will get an upfront payment and is eligible for potential milestone payments.

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Engineering Pharmaceutical Manufacturing Medicine 59

Cesare Ferrari

FEBRUARY 18, 2022

Today I will go through the role of KOL in downstream marketing. Why Are KOLs Important In Medical Device Marketing? KOLs can be a powerful component of the go-to-market strategy and the marketing plan for medical device companies. KOL Activities in Downstream Marketing. KOL: A Definition.

Management 52

Management Marketing Media Physicians 52

Map My Customers

AUGUST 10, 2022

Why are successful businesses willing to put so much money into mobile sales enablement tools? Because they know it works — according to statistics from G2’s LearnHub , 76% of organizations see an increase in sales between 6% to 20% due to the use of sales enablement tools.

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Sales Prospecting CRM Leads 97

CloserIQ

APRIL 23, 2019

Technology is essential in sales today. For buyers, finding the right sales technology can be a baffling process. Photo source: The 6 biggest sales-tech trends to watch in 2016. There will be heavy internal costs if you have to stop or slow sales. 3) Conduct sales post mortems. 1) Find a champion.

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Sales Sales technology Sales process Training 88

Spotio

DECEMBER 22, 2022

We won’t beat around the bush: B2B sales is complex. To succeed in this space, you need to work hard, experiment with new strategies, and develop a winning B2B sales process that your reps can easily implement. The Main Differences Between B2B and B2C Sales? As you can see, B2B and B2C sales are pretty different.

B2B Sales 52

B2B Sales Sales process Sales Prospecting 52

Spotio

AUGUST 4, 2022

B2B sales is different than it was a few years ago. There are more decision-makers for sales reps to meet and touchpoints for them to navigate through than ever before. These things lead to longer sales cycles. Here are a few stats to prove the complexity of modern B2B sales: There are now an average of 6.8

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B2B Sales Sales Strategy Sales Prospecting 52

Pharmaceutical Technology

JANUARY 20, 2023

billion in Covid-19 vaccine sales. In a January business update , the company predicted it will make a minimum of $5 billion in new vaccine sales. In 2021, Moderna had a net income of $12.2 In 2022, it was reported that Moderna made $18.4 This is particularly important as the new variant XBB.1.5

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Manufacturing Government Sales Pharmaceutical 98

Vodori

MARCH 15, 2022

Content that is informative, accurate, compelling, and catchy is at the heart of every effective life science marketing campaign. A creative brief is a document that clearly spells out the expectations, the focus of, and the intent behind any piece of content–written or visual–that a marketing team creates.

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Marketing Distribution Sales Healthcare 52

Integrity Solutions

MAY 24, 2023

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

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Training Sales Management Sales Management 52

Evolve Your Success

DECEMBER 13, 2022

After 28 long years in breast imaging sales, the space has come to mean something really special to Shirley Taylor. In the previous episode, we got to hear the story of how she entered the world of sales and into medical sales in particular. She also discussed her views on DEI in the medical sales space.

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Sales Medical sales Medical Medical sales reps 52

The Brooks Group

APRIL 29, 2014

When implementing a shift in your company's sales culture, the goal is to move away from traditional sales skills development, training reps on step by step cookie cutter selling tactics, and towards a focus on the customer experience. 4 Ways To Balance A Sales Culture Shift With Sales Skills Development. Sales Tools.

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Sales Training Sales tools Sales presentations 40

Spotio

FEBRUARY 6, 2023

On average, 50% of a sales rep ’s time daily is wasted on the wrong prospects. This stat might be less surprising when you learn that companies spend 5x more on hiring a sales rep than they do training them. Poor sales training is a problem that persists in any industry. Sales enablement. What Is Sales Enablement?

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Sales CRM Training Prospecting 98

pharmaphorum

DECEMBER 12, 2022

The demand for high-calibre, sharply-focussed clinical knowledge and data is increasing as HCPs streamline and recalibrate their engagements with the pharmaceutical sector.

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Management Pharmaceutical Sales Marketing 86

pharmaphorum

JULY 5, 2022

Trial organisers face intense competition to find and recruit eligible patients for atopic dermatitis studies. With more than 500 dermatology clinical trials currently underway, it is often heard that there is a ‘’competition for participants’’.

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Recruitment Competition Patients Marketing 99

Medical Device Success

JUNE 14, 2020

Reading time: 2 – 2 minutes The Covid era has completely upended the sales process. Meanwhile, 82% of buyers think sales reps are unprepared. The Covid era has completely upended the sales process. Meanwhile, 82% of buyers think sales reps are unprepared. The process is going virtual. The process is going virtual.

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Sales Sales process Medical Marketing 100

PharmaKinnex

APRIL 13, 2022

Pharma Marketing Solutions That Help Address Whitespace April 13, 2022. Whitespace in pharma marketing refers are areas where pharma companies don’t add a field salesforce presence in because of the lack of ROI caused by smaller population size and lower sales potential for each physician. Direct & Digital Storytelling .

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Marketing Pharma Electronics Sales 52

pharmaphorum

NOVEMBER 4, 2022

The value of data has never been greater in healthcare. With greater digital engagement and opportunities available as the world emerges from the COVID-19 pandemic, putting data to use is critical for healthcare and the pharmaceutical industry.

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Pharma Healthcare Healthcare Pharmaceutical 59

Spotio

MAY 19, 2023

Modern sales is a group effort. Even the best, most naturally gifted sellers have managers who help them design and implement sales strategies. One tool that every sales professional should use is a sales enablement app. What is a Sales Enablement App, and Why Are They So Valuable? Some include CRM functionality.

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Sales Prospecting Training Distribution 52

Pharmaceutical Technology

JANUARY 31, 2023

Under the terms of the deal, uniQure will obtain the worldwide rights to develop and market the clinical stage gene therapy, APB-102. uniQure will also provide tiered royalties ranging from mid-single digits to low double digits on the net sales. Cell & Gene Therapy coverage on Pharmaceutical Technology is supported by Cytiva.

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Food and Drug Administration Sales Patients Food 111

eMediWrite

SEPTEMBER 12, 2022

Select Relevant White Paper Topics. White papers are supposed to educate your target audience, therefore you must first decide if you are writing for your patients or colleagues. White papers have historically listed the advantages and attributes of a specific good or service.

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Medical Sales pitches Education Doctors 52

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. COVID vaccines and treatments have created a substantial market over and above the existing Rx market- IQVIA estimates that the cumulative value of COVID vaccines could be between $185 and 295bn to 2026.

Doctors 59

Doctors Medicine Marketing Prescription 59

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. How integrated are your marketing channels? OptimizeRx White Paper, “ Every Message, Everywhere, All at Once ,” April 2023. How are you prioritizing your NPI list? References: 1.

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